The document summarizes information about Arizona State University's graduate certificate in business journalism. It provides details about the program's courses, instructors, costs, and requirements. The 15-credit program can be completed in as little as six months and is offered fully online. It is designed to teach students how to research, write, and tell stories in business and economic journalism.

2. Arizona
State
University
• Ranked
2nd
in
“most
promising
and
innova3ve
changes,”
and…
• Recognized
as
a
top
university
for
online
educa3on
-­‐
U.S.
News
&
World
Report,
2013-­‐2014
Learn
more:
h6p://www.asu.edu
Walter
Cronkite
School
of
Journalism
and
Mass
CommunicaDon
• Interna3onally
recognized
leader
in
journalism
educa3on
• Award-­‐winning
programs,
students
and
professional
experiences
• Owns
and
operates
Arizona
PBS
affiliate
Learn
more:
h6p://cronkite.asu.edu
• Award-­‐winning
faculty
and
students

3. Donald
W.
Reynolds
NaDonal
Center
for
Business
Journalism
• Has
trained
more
than
20,000
journalists,
professors,
students
and
communica3ons
since
2003
• Regularly
collaborates
with
journalism
organiza3ons,
industry
leaders
and
media
outlets
Learn
more:
h6p://businessjournalism.org

4. Graduate
CerDficate
in
Business
Journalism
Quick
facts
• Courses:
• Five
courses
(three
credits
each)
• 7.5
weeks
long
• 15
credit-­‐hour
program
• Cost:
• $482
per
credit
hour
• Upcoming
deadlines
to
apply:
• July
31,
2014
• Sept.
24,
2014
• Dec.
22,
2014
• Applica3on
fee:
$70
• Requirements
for
admission:
• A
bachelor’s
degree
in
any
subject
• Minimum
3.0
cumula3ve
GPA
(on
4.0
scale)
in
last
60
semesters
or
90
quarter
hours
of
bachelor’s
program
• Interna3onal
students:
TOEFL
score
of
100
• Complete
graduate
cer3ficate
in
as
lijle
as
six
months.

5. Graduate
CerDficate
in
Business
Journalism
Courses
• MCO
550:
Issues
in
the
Coverage
of
Business
and
the
Economy
Understanding
from
a
journalist’s
perspec3ve
the
financial
markets,
economics,
company
statements,
banking,
credit
markets,
real
estate
and
global
compe33on,
emphasizing
significant
issues
and
differences
in
coverage.
• MCO
598:
Special
Topics:
Cri3cal
Analysis
of
Business
Journalism
Understanding
the
process
of
researching
and
repor3ng
basic
business
news
stories,
including
u3lizing
social
media
and
social
strategy.
Iden3fying
the
key
elements
of
stories
on
a
public
company,
a
small
business,
a
consumer
issue,
an
earnings
report,
court
records,
demographic
informa3on,
a
CEO
interview,
financial
statements,
a
nonprofit,
an
IPO
and
a
merger.
• MCO
551:
Bejer
Business
Storytelling
Iden3fying
ideas,
cul3va3ng
sources,
gathering
scenes
and
sensory
detail
to
construct
narra3ves,
finding
real
people,
interviewing,
repor3ng
stories
for
mul3ple
plalorms,
wri3ng
short
and
fast.

6. Graduate
CerDficate
in
Business
Journalism
Courses
• MCO
552:
Data
in
Business
Journalism
Using
Excel
to
analyze
public
databases;
using
ra3os
to
understand
financial
statements
and
Form
990s;
localizing
economic
indicators;
researching
stocks,
bonds,
deriva3ves,
currencies
and
commodi3es;
crea3ng
simple
data
visualiza3ons.
• MCO
554:
Inves3ga3ve
Business
Journalism
Iden3fying
and
researching
an
inves3ga3ve
business
story,
using
public
records,
including
SEC
documents,
and
databases.
Cul3va3ng
sources
and
genng
people
to
talk
to
you.
Organizing
and
bulletproofing
your
story.
Producing
a
detailed
pitch
memo
for
an
inves3ga3ve
business
story.
All
courses
are
held
asynchronously,
with
regular
assignment
deadlines
posted
throughout
the
week.

7. Issues
in
the
Coverage
of
Business
and
the
Economy
Understanding
financial
markets,
economics
and
differences
in
coverage.
Instructor:
Andrew
Leckey,
President,
Reynolds
Center
for
Business
Journalism
&
Endowed
Chair,
Cronkite
School
of
Journalism

8. Cri3cal
Analysis
of
Business
Journalism
Cri7cal
overview
of
the
basics
of
business
and
economic
journalism.
• Helps
students
understand
how
journalists
tell
the
stories
behind
companies,
people
and
money,
while
improving
competence
in
using
numbers
in
stories.
• Explores
compara3ve
analysis
of
coverage
of
stories
and
issues
by
compe33ve
news
sources.
• Develops
an
understanding
and
apprecia3on
of
the
techniques
and
skills
necessary
for
covering
businesses
and
the
economy.
Instructor:
Robin
J.
Phillips,
Digital
Director,
Reynolds
Center
for
Business
Journalism

9. Instructor:
Steve
Doig,
Knight
Chair
in
Journalism,
Cronkite
School
of
Journalism
Data
in
Business
Journalism
Learn
how
analyze
databases
with
Excel,
localize
economic
indicators
and
inves7gate
financial
statements.
• Learn
business
data
sources
like
Census,
SEC,
BLS,
et
al.
• Learn
basic
analysis
tools
like
Excel
and
simple
sta3s3cs.
• Learn
visualiza3on
tools
like
Tableau,
Google
Fusion
Tables
and
HighCharts.

10. QuesDons?
We’re
happy
to
answer
your
ques3ons
about
the
program
aper
the
session!
• Cassandra
Nicholson,
coordinator
senior,
Reynolds
Center
Cassandra.Nicholson@businessjournalism.org
|
602-­‐496-­‐9189
• Marianne
Barre6,
senior
associate
dean,
Cronkite
School
Marianne@asu.edu
|
602-­‐496-­‐6612
• Andrew
Leckey,
president,
Reynolds
Center
&
Reynolds
chair,
Cronkite
School
Andrew.Leckey@asu.edu
|
602-­‐496-­‐9186
• Robin
J.
Phillips,
digital
director,
Reynolds
Center
Robin.Phillips@businessjournalism.org
|
602-­‐496-­‐9190
• Steve
Doig,
Knight
chair,
Cronkite
School
Steve.Doig@asu.edu
|
602-­‐496-­‐5798

11. Helpful
Links
Official
Press
Release
hjp://businessjournalism.org/2014/03/04/cronkite%E2%80%99s-­‐reynolds-­‐center-­‐offers-­‐1st-­‐online-­‐
graduate-­‐cer3ficate-­‐in-­‐business-­‐journalism/
FAQ
Page
hjp://businessjournalism.org/2014/03/05/ques3ons-­‐and-­‐answers-­‐about-­‐cronkites-­‐online-­‐graduate-­‐
cer3ficate-­‐in-­‐business-­‐journalism/
“Why
you
should
consider
Cronkite’s
online
business
journalism
cerDficate”
(by
ASU
Online)
hjp://businessjournalism.org/2014/04/21/why-­‐you-­‐should-­‐consider-­‐cronkites-­‐online-­‐business-­‐
journalism-­‐cer3ficate/
For
more
informaDon
on
how
to
apply:
hjp://bizjournalism.asu.edu