In this 1 hour webinar hosted by BizCentral USA, we discuss the ways to use and update your business plan to be most effective for your small business! For more information on business plans, please visit: http://bizcentralusa.com/businessplan.php

1. Finding and Staying on the Path
to Small Business Success!
Key Speaker
Nina Lopez
Small Business Consultant
BizCentral USA
Administrator
Nicole Roach
Marketing Coordinator
HBIF Meeting 12-09
BizCentral USA

2. • BizCentral USA: A “One-stop” resource
center for small business resources
nationwide!
• Key Speaker: Nina Lopez
• Questions
• Recorded Webinar Available At:
– http://vimeo.com/channels/smallbusinesswebinars

3. • Introduction to Business Plans
• Business Plan Components & How to
Use Them
• Benefits of a Business Plan
• Where to Go From Here

4. 90% of new
businesses fail in
the first two years.
Failure is often
attributed to a
lack of planning.

5. • Taking time to create an extensive business
plan provides a company with insight into
your business.
• For a business to be successful and
profitable, the owners and the managing
directors must have a clear understanding
of the firm's customers, strengths, and
competition.
• Not to Mention…

8. 1. Puts a business idea to the test.
2. Turns a good idea into a viable business or a
working enterprise.
3. Helps you come up with creative ways to make
your business work.
4. Shows what you are up against with
competition.

9. 5. Creates a detailed
action plan to keep the
competitive advantage.
6. Specifies what you need
to start the business.
7. No nonsense list of
equipment needs.

10. 8. Provides a timetable of
items on your to-do list.
9. Helps you get the
funding you need.
10. Tells the world who you
are.

12. Executive Summary
Company Summary
Products or Services
Market Analysis
Strategy and Implementation Summary
Management Summary
Financial Plan

13. • A persuasive
summary that will
entice a reader to
take the plan
seriously and read on.

14. • Communicate with your Customers
– Website, About Us, Marketing Materials
• Company Vision Snapshot
• Communicate with your Management
Team, Board of Directors, Business
Partners
– Objectives, Goals, Solutions, Conclusions

15. • A company summary should discuss
in detail the business’s ownership
and legal status.
• Also includes information on the
company’s start-up.

16. • Reach your target audiences,
customers
– Website, press releases, brochures,
pamphlets
• Implemented in sales calls for various
sales strategies and prospecting
• Company overview snapshot
– About your company and your products

17. • It is important to discuss the competitive
advantage a business’ product or service
has over the competition .
• What makes your product
or service unique?
• Can you price it
competitively?

18. • Classify your business
according to your
economic activity
• Analyze, collect, and
publish data about your
business
• Measure growth and
potential for expansion
into new products or
services

20. • Knowing the market's needs and how it is
currently serviced provides you with key
information that is essential in developing
your product/service and marketing plan
• Conducting a market analysis will help
you:
1.Prepare to enter a new market
2.Launch a new product/service
3.Start a new business

21. • What resources and processes are
necessary to get the product to
market? This section should describe the
manufacturing, R&D, purchasing,
staffing, equipment and facilities
required for your business.

22. • Develop a detailed action plan with
chronological lists of action steps
(tactics)
• Measure if the organization's current
structure is appropriate to the
intended strategy
• Allows management to think about
the organization's communication
needs

23. • Investors must feel confident that the
management team knows its market,
product and
has the ability to
implement the
plan.

24. • Update the skills of your internal
management staff members
• Describe how each member
contributes to the company
• Set expectations and duties of each
member of the management team
• Used as an organizational chart

25. • One of the first steps to having a profitable
business is to establish a bookkeeping system
which provides data in the following four
areas:
 Balance Sheet
 Break-Even Analysis
 Profit and Loss Statement
 Cash Flow

26. • Snapshot of your business financials
• Track Progress
• Adjust Future Goals and Sales Objectives

27. • Resumes
• Credit information
• Quotes or Estimates
• Letters of Intent from prospective
customers
• Letters of Support from credible people
who know you
• Leases or Buy/Sell Agreements
• Legal Documents relevant to the business

29. • Business plans are useful at all stages of a
companies existence.
• A common myth is that business plans are
only useful for startups
• The reality is that every business needs a
business plan!
• On average, a start-up plan will take
anywhere from 160 to 640 hours to
research and write.

30. • BizCentral Small Business Services
• Business Plan Writing
• Business Certifications
• Incorporation
• Website Development
• Graphic Design
• Marketing
• Bookkeeping & Accounting
• Nonprofit Services

31. • Contact Us
• Nicole Roach: Nicole@bizcentralusa.com
• Nina Lopez: Nina@bizcentralusa.com
• Visit www.BizCentralUSA.com or Call 407-857-9002
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