In this 1 hour webinar hosted by BizCentral USA, we take a look at the top reasons small businesses fail and how to avoid these dire mistakes! For more information, please visit: http://bizcentralusa.com/start_business.php

1. Key Speaker
Michael Miller
Director of Business Development
BizCentral USA
Administrator
Nicole Roach
Marketing Coordinator
HBIF Meeting 12-09
BizCentral USA

2. • Introduction to the top reasons small businesses
fail
• The current state of entrepreneurs & small
businesses
• Characteristics that can make or break any
entrepreneur
• The top 5 reasons for small business failure & how
to avoid those dire mistakes

3. This Year I’m
Going to….
Start a
Business

4. • Americans dream of
owning their own business
for variety of reasons:
 Pride of ownership
 Flexibility
 Tax breaks
 Prove people wrong
 Personal development
 Money

5. Only 44% New
1/3 of of New
50% of Businesses
go Businesses in
Businesses do
“Belly-up”
not MakeYear
the First upPast
Survive it to
theFour Years
Second Year

6. A Head for
Business Confidence
Goal Setter
Desire for
Responsibility Joe
Entrepreneur
Organization
Good Money Skills
Manager
Competitive Risk Taker
Nature

9. • Build a Solid Capital Structure
 Keep Strict Money Records
 Set Aside Seed Money
 Evaluate Want vs. Need

11. • Consider location in regard to:
 Customers
 Suppliers
 Employees
 Government regulations.
• The selected site SHOULD meet the business’
needs.

13. • Learn how to market cost-effectively and time-
effectively.
• Target your marketing efforts with intense research.
• Create a marketing plan with a budget.
• Excel at customer service – Word of Mouth is one of
the strongest marketing tools!
• Focus on the 4 P’s

15. • Keep your friends close, but your enemies closer!
 Know their promotions and special offers
 Know about updates they make to their website and new
communication methods they are using.
• Create your unique selling proposition and push it.
 Emphasize your USP in your promotions and marketing.
 It is your USP that will attract prospects to your business
rather than your competition.

17. YOU MUST HAVE A
BUSINESS PLAN!