1. BUSSINESS PLANNING*
*) Materi dan slide diadaptasi dari _www.office.microsoft.com_dengan perubahan
Disampaikan Dalam Diskusi Kelas
Mata Kuliah Ekonomi Manajerial
Dosen Pengampu :
Prof. Dr. Suhendar Sulaeman
Oleh :
Biyah Djauhar
Irvan
SEKOLAH PASCA SARJANA
UNIVERSITAS MUHAMMADIYAH JAKARTA
2014

2. What Is Bussiness planning?
• Written description of your business's future.
• It desribes what you plan to do and how you plan
to do
• It helps to perform a number of tasks for those who
write and read them.

3. Who Needs Bussiness Plan?
• Anybody who begins or extends a venture that will
consume significant resources of money, energy or
time, and that is expected to return a profit, should
take the time to draft some kind of plan (bussiness Plan)

4. Why?
• Business plan is not only a fund raising tools, but it’s a
tool for understanding how your business is put
together.
• You can use it to monitor progress, hold yourself
accountable and control the business's fate. And of
course, it's a sales and recruiting tool for courting key
employees or future investors.
• it’s usefull to review everything at once: your value
proposition, marketing assumptions, operations plan,
financial plan and staffing plan.

5. Mission Statement
• Clearly state your company’s long-term mission.
– Try to use words that will help direct the growth of
your company, but be as concise as possible.

6. The Team
• List CEO and key management by name.
• Include previous accomplishments to show that these
are people with a record of success.
• Summarize number of years of experience in this field.

7. Market Summary
• Summarize your market in the past, present, and future.
– Review those changes in market share, leadership,
players, market shifts, costs, pricing, or competition
that provide the opportunity for your company’s
success.

8. Opportunities
• Identify problems and opportunities.
– State consumer problems, and define the nature of
product/service opportunities that are created by
those problems.

9. Business Concept
• Summarize the key technology, concept, or strategy on
which your business is based.

10. Competition
• Summarize the competition.
• Outline your company’s competitive advantage.

11. Goals and Objectives
• List five-year goals.
• State specific, measurable objectives for achieving your
five-year goals.
– List market-share objectives.
– List revenue/profitability objectives.

12. Financial Plan
• Outline a high-level financial plan that defines your
financial model and pricing assumptions.
– This plan should include expected annual sales and
profits for the next three years.
– Use several slides to cover this material
appropriately.

13. Resource Requirements
• List requirements for the following resources:
– Personnel
– Technology
– Finances
– Distribution
– Promotion
– Products
– Services

14. Risks and Rewards
• Summarize the risks of the proposed project and how
they will be addressed.
• Estimate expected rewards, particularly if you are
seeking funding.

15. Key Issues
• Near term
– Identify key decisions and issues that need
immediate or near-term resolution.
– State consequences of decision postponement.
• Long term
– Identify issues needing long-term resolution.
– State consequences of decision postponement.
• If you are seeking funding, be specific about any issues
that require financial resources for resolution.