Future UX의 방향성 검토:다양한 사례를 통해 영감 얻기

다양한 사례를 통해 영감 얻기
2013.6.4
InnoUX CEO 최병호
InnoUX@InnoUX.com, @ILOVEHCI

© 2013 InnoUX & Innodesign All rights reserved.Future UX: 다양한 사례를 통해 영감 얻기
Table of Contents
• Warning-up
• The Five Agenda of Flexible Display UX
• Wearable UX
• Glasses UX
• UX Ecosystem
• Flexible Smartphone/Tablet UX
• Flexible Layout
• Others
1

http://www.youtube.com/watch?v=-KPhqy7ZwHU&feature=share&list=PL38CE3AADCD92F45C

https://vimeo.com/45417241
The Motion Project was a collaboration between a lot
of clever creative people working together to create a
machine that turns motion into music. The client for the
project, Frucor (makers of V energy drink), together
with their agency Colenso BBDO, kitted-out a
warehouse space for this project to grow in and
gathered together a group of talented people from a
number of creative fields.

http://www.youtube.com/watch?v=dF0NOtctaME&feature=share&list=PL08CCFCEBF8E5F1C3
Original Sifteo Cubes

http://youtu.be/zXHXusO8eGw
PoolLiveAid: Project Snooker: Real Game Detection - Testing

Brick - Kinect wall game

http://youtu.be/yXqB5JJ_cMo
Omek Interactive 'Grasp' Full Hands On Demo

http://youtu.be/re1EatGRV0w
IllumiRoom Projects Images Beyond Your TV for an Immersive Gaming Experience

http://youtu.be/CJM2h6FPMIg
Future Vision

http://youtu.be/zXKqIr4cjyo
A World of 3D Sensing by PrimeSense

http://youtu.be/a6cNdhOKwi0
Productivity Future Vision (2011)

http://youtu.be/RWxqSEMXWuw
Microsoft in 2019

http://youtu.be/C4LbAUa4ZwY
Health Future Vision

http://youtu.be/g_cauM3kccI
Intel | Future Technology | Vision

http://youtu.be/zmVDR6k8LTY
Umpqua Bank's Branch of the Future

http://youtu.be/pTv2tMenhxA
Commonwealth Bank - Vision for 2013, we're improving customer service

http://youtu.be/ho00x7ZvDLw
Microsoft's New Envisioning Center: Live, Work, Play

http://youtu.be/OX4zeUjvJrc
A peek to the workplace of the future, imagined by Intel

http://youtu.be/EMdXj9qFr4M
Manufacturing Future Vision

http://youtu.be/5KSZuHGTcC8
Telling Stories with Data via Freeform Sketching

http://youtu.be/6CyGKpZUcj4
Electrolux Design Lab 2010 Finalists

http://youtu.be/dP8AHsgPNQQ
Electrolux Design Lab 2011 Finalists

http://youtu.be/i5AuzQXBsG4
The Social Web of Things

http://youtu.be/bDmz46445i0
SAMSUNG - Future Life and Style WMV

http://pinterest.com/pin/80572280805261915/ http://pinterest.com/pin/80572280802977004/

http://pinterest.com/pin/116249234103515469/
Flexible은 단지 물건을
휘게하는 것만을 의미하지
않는구나!
Flexible은 착용할 수 있다는
의미로 해석할 수도 있구나!
그렇다면 들고 다니는 것과
착용하는 것들을
조사해야겠구나!

http://info.frogdesign.com/rs/aricent/images/frog_Mobile_Ecosystems-Wearable-Technology.pdf
일명 먼지털기… 가방, 지갑, 호주머니 등 들고 다니는 모든
것과 귀걸이, 반지, 시계 등 착용한 모든 것을 꺼내 놓고
보니… 모든 것이 Flexible Display!?

http://www.kickstarter.com/projects/embraceplus/embrace-1

http://www.kickstarter.com/projects/embraceplus/embrace-1
Flexible display &
bracelet의 가능성!
• 팔찌의 특성 상 개성 표출:
자신만의 칼라 설정으로
• 스마트폰과 연동: 칼라 설정
및 앱 활용 유도; N
스크린과의 연동 또는
독자적인 스마트 기능 확보
가능성 고려 (최적화된 범주
정의 필요)
• 낮보다 밤이 더 어울려:
야광과 무도회!

Flexible display & bracelet의 가능성: 공통의 제스처, 칼라,
메시지 그리고 배우와 관객의 쌍방향 소통, 참여, 연대

Flexible display &
band의 가능성:
독창적인 디자인,
대중교통 도우미!?

Flexible display & band의 가능성: 어디에서 무엇을 타야 하고, 그곳에 가려면
어떻게 가야하고 시간과 거리가 얼마나 걸리는지, 타려면 얼마나 기다려야 하는지,
목적지에 도착하려면 얼마나 남았는지, 현재 몇 시 인지 안내한다면!? 해외, 낯선
곳에서

Flexible display & band의 가능성:
• 차세대 교통 시스템으로서의
가능성
다양한 교통 시스템의 지원: 지하철,
기차, 고속버스, 도심버스,
마을버스, 택시, 콜택시, 자가운전,
비행기 등 탑승 및 환승(또는 낯선
지역 여행)
다양한 목적 지원: 좌석 예매, 결제,
대리운전 호출, 렌탈, 주차, 도보 등
다양한 상황 지원: 사람이 걷고,
멈추고, 타는 것에 포커스. 이 외에
기다리고, 뛰고, 놀고, 대화하는
것에 고찰 필요 (예) 기다리는 상황:
1분 밴드형 애니팡 게임, 7번째
지하철 역에 도착할 때까지 즐길
수 있는 15분 세바시, 36초
Keek.com 등

Hailed as “MP3 Player Creative,” the portable music player features a flexible OLED screen
that other than displaying the playlist also lets the user select the song or control volume
with just a touch of a finger. Worn around the wrist like a bracelet, the MP3 concept gives
easy access of the functions to the user. In addition, the sleek music player includes
wireless headphones to offer clutter-free music on the go.
Flexible display &
bracelet의 가능성!
• 팔찌의 특성 상 개성
표출: 차별화된 형태
• 분위기 업: 혼자만의
음악 청취, 더불어 음악
공유; 지속가능한
활용성 검토

Flexible display &
Watch의 가능성!
• 시계 특성 상 개성 표출:
차별화된 형태 추구,
1개가 아니라 2개?
• Flexible display을
채택한 Smart watch는
어떤 용도?

http://youtu.be/u5OV_BJreTA
Flexible display &
Watch의 가능성!
• 시계의 확장: 알람,
일정 관리 및 공유
• 탁상/착용 겸용
• 인증: 지문/터치와
맞춤 서비스
• 통화 지원
• 운동 지원: 기록/공유;
건강
• 기억의 확장: 도어
비밀번호 등; 실버
지원

http://youtu.be/oWu9TFJjHaM
Flexible display &
band의 가능성!
• 염력의 재탄생와 flexible
display를 채택한
제품과의 연동 가능성
• 제스처를 취하는 그대로
이루어지는
WYGIWYD(What You
Gesture Is What You Do)
• 직접 통제할 수 있는
지배욕과 과시욕
• 재미

http://www.designbuzz.com/flex-chatter-flexible-display-cellphone-concepts/
It was Brazilian designer Dinard da Mata who conceived the “Fluid” for
Phillips. It is a smartphone concept that stays loyal to its name and is flexible
in every imaginable way. The phone can be wrapped around the wrist to
double up as a wristwatch or a bracelet and can be accessed easily on the go.
The phone is exceptionally energy efficient. As suggested by the image the
phone lacks a physical keypad but the shape and the adaptability of the
flexible display allows user interactions either horizontally or vertically.

Flexible display & cover의
가능성: 타인 및 사물과의
소통과 이해의 탄생. 나에서
또 다른 나에게로의 관점 이동

http://itechfuture.com/sikker-baby-safety/
The Sikker (Danish for safety) is a jack of all trades
baby monitor, radio, alarm clock, and watch. One
bracelet stays on baby; the other on parent. The units
work in tandem with the base station to transmit basic
biometric data about baby’s condition like
temperature. The units also transmit sounds and even
remotely play music for baby.
Flexible
display &
band의 가능성!
• 부모와 아기의
연결고리: 관계
디자인
• 통제되지 않는
아기를 향한 분노와
죄책감의 심리
• 외롭게 않게 알아서
챙겨주는 키다리
아저씨
• 실시간 건강정보의
기록과 공유 그리고
발 빠른 피드백
(소통)

Flexible display &
Glasses의 가능성

Flexible display & Glasses의
가능성
• 제1의 눈: 부모님의 주신 눈
• 제2의 눈: 사회에서 준 눈인 안경
• 제3의 눈: 보이지 않는 매크로한 것을 볼
수 있게 하고(예로 망원경, AR 기술을
적용한 스마트폰), 보이지 않는 마이크로한
것을 볼 수 있게(예로 현미경) 한 제품
• 제4의 눈: 스마트 안경; AR 기술을 적용한
스마트제품은 제2의 눈에 비해 인위적이고
불편함. 대안으로 제3의 눈을 혁신하는
것이 아니라 제2의 눈을 혁신함

http://youtu.be/13ZQ4LbE2u0
Flexible display &
Glasses의 가능성!
• 검색 포탈의
미래는 지도
포탈이 아니라
G-포탈?
G-인물 검색의
탄생
G-테마검색의 탄생
입체(3D,AR 등)
정보의 대폭발

http://youtu.be/13ZQ4LbE2u0
Flexible display & Glasses의
가능성!
• 검색 포탈의 미래는 지도
포탈이 아니라 G-포탈?
1. 검색 인터페이스의 변화:
Click/Voice to search의
연속적인 접근에서 Point to
search의 단일 접근으로
2. 검색 시작점의 차이: 막연한
연상에서 명료한 대상으로
3. 맥락 정보의 차이: 만족화
원리에서 시간, 공간, 사람 등
여러 맥락 정보 통합 자동 처리

http://www.google.com/glass/start/how-it-feels/

http://www.kickstarter.com/projects/551975293/meta-the-most-advanced-augmented-reality-interface/widget/video.html

Flexible display &
• 미래의 뉴미디어 권력은
TV나 유튜브가 아니라
익스트림 동영상을 찍는
만인의 손?

• 미래의 뉴미디어 권력은 TV나 유튜브가
아니라 익스트림 동영상을 찍는 만인의 손?
1. 만인의 습관: 일상을 동영상으로 기록하는 습관. 제4의
눈 특성 때문
2. 사물의 습관: 제4의 눈은 지능적인 블랙박스 역할
(레코딩, 공유, 편집 등)
3. 만인의 소비: 1초에 소비되는 정보량은 인류 처음 경험
4. 시간의 지배: TV보다 적극적 소비. 자극적인 또 다른
버전의 트루먼쇼이기 때문
5. 권력의 이동: 시간 지배자인 네트워크 허브(사람/사물)
6. 거래의 지배: 실시간 경험 거래로 시장 파괴 및 대체
7. 큐레이터의 지배: 과도한 데이터 스모그 현상과 대안
8. 모바일 지상주의

http://youtu.be/xnIoGzur0h4
Flexible display &
• G-날씨예보와
코디/행동 추천
• G-TO DO의
즉각적인 처리/관리
• G-초단타 실시간
영상 뉴스 시청/제작
및 공유
• G-냉장고 관리

Flexible display &
• G-실시간 운동 정보
기록
• G-메시지 및 영상
통화
• G-상품 내비게이션
• G-상품 정보 열람 및
평가
• G-결제

Flexible display & Glasses의 가능성!
• 커머스의 미래는 M-commerce가
아니라 G-commerce?
1. 상품 내비게이터: Findability의 극대화
2. 친구 내비게이터: 위치 정보의 공유와 인도;
아동, 실버 등
3. 상품 정보 열람: 상품 설명, 칼로리,
소셜평가/점수, 구매횟수, 만족도, 내 구매이력
4. 카트 정보: 카트에 포함된 상품 실시간 계산
5. 눈의 공유: 내가 보는 것을 타인도 볼 수 있다!
6. 쇼핑 목록 관리: 합리적인 쇼핑; 외부 개입?
7. 즉시 결제

http://www.youtube.com/watch?v=GJKwHAvR4uI&feature=share&list=PL1D61EDA3FA74A9F2

http://youtu.be/d5_h1VuwD6g
Rapid prototyping Google Glass - Tom Chi

http://on.ted.com/bbH9
세르게이 브린(Sergey Brin): 왜 구글 글래스인가요?

http://youtu.be/tpBwRX68fIY
Golden-i featuring Police Pro Application by Ikanos Consulting

http://youtu.be/MP1gvGcXcLk
Amazing Google Glasses Demonstration at Google I/O 2012

http://youtu.be/qwJ9uGw4Mk8
Flexible display &
band의 가능성!
• 손목 착용 ▶
• 운동 ▶
• 데이터 기록 ▶
• 목표 달성 확인 ▶
• 스마트폰 앱과 데이터 연동 ▶
• 웹사이트와 데이터 연동 ▶
• SNS에 데이터 오픈 ▶
• SNS에 게임화 적용 ▶
• SNS에 관계 형성 및 강화 ▶
• 오프라인 인맥으로 발전 ▶
• 운동

http://youtu.be/Zto6aTZM9t0
Flexible display &
Tablet의 가능성!
• 크기 선택의 자유:
펼치고 접기
• 통화 수단의 자유:
스마트폰과
이어폰의 선택
• 휴대의 편리:
손목에 착용

http://www.youtube.com/watch?v=qhZ9aefdNUU&feature=share&list=UUQBX4JrB_BAlNjiEwo1hZ9Q

Chinese always come up with
something innovative and stylish. This
trendy phone has been created being
inspired by Chinese scrolls. Yun Liang’s
Scroll smartphone uses a flexible OLED
display that takes its design’s
inspiration from unfurling scrolls.
When the phone is not in use the
display recedes smoothly into a tube.
The numeric keypad is a physical one
and has been integrated alongside the
length of the tube. This makes it
possible to use the phone without
actually having to draw out the screen.
Thus, you need to unfurl your scroll
only while viewing texts, mails or
media.

just like the phone above it, this phone
also incorporates a scroll like design
concept. The best part about this phone
is its size. It is hardly bigger than an
average pen and it comes with a flexible
headset that allows making or receiving
calls. Both the outer casing and the
retractable screen are made up of a
flexible OLED display. The casing shows
important notifications as new texts, mails,
missed calls and battery life. The phone
also features a fully rotatable camera and
a USB connector at the bottom.

Samsung was the first
company to come up with
a foldable/flexible display.
The latest from them is a
prototype that was
launched just a few
months back. It is made
by sandwiching two super
AMOLED panels, a module
case, silicone rubber and a
gorilla glass protection
cover. The prototype has
responded well in test
scenarios. Experts say that
the screen was folded over
100,000 times before a
decrease of 6 percent in
display brightness was
noticed, which barely
detectable to the human
eye. The design is by
Heyon You and will make
it possible for
smartphones from
Samsung to have a display
larger than 7”.
• Slim
• Flexible
• Skin
• Natural UI

http://ideasbegin.com/2012/07/flexible-screen-phone-concept/
• Slim
• Flexible
• Skin
• Natural UI

http://ideasbegin.com/2012/07/flexible-screen-phone-concept/

If this phone did not have the Nokia logo it would probably
have had alien written all over it. One has to really see the
promotional video for the Human form phone from Nokia to
believe in its exceptional looks. This phone is light years
ahead of its time. The phone is teardrop shaped and houses
a wicked, closely guarded nanotechnology concept. The
device is flexible and its entire surface is touch sensitive and
operates on user’s gestures. The design has been
segmented for reception of gestures that are lot like those
for the Wiimote. The device also houses Nokia’s mammoth
Kinetic Device. Nokia recently showcased the shell of
Humanform, which did not do much except bend, but it did
so in a really cool alien style.

Kyocera, the Japanese
manufacturer, has come up
with a flexible phone that is
virtually a shape shifter. The
phone is dubbed as the “EOS”
and thanks to its flexible OLED
display that can transform into
a wallet, a clamshell or a purse.
The casing is a soft and semi
rigid polymer. The design is
superbly clean and compact
and the device itself is greatly
adaptable, as in it opens up to
reveal a large widescreen
display. But that is not where
the coolness of this device
ends. The phone does not
require a battery. You heard
right! The phone has inbuilt
nano piezoelectric generators
which converts the kinetic
energy, from user gestures and
interactions, into electrical
energy. So the more you use
the phone, the more the
energy it creates.

Now this phone simply looks like a futuristic
lampshade. We have seen ideas whizzing
across drawing boards into production,
when it came to coming up with radical
concept designs and exploring new
possibilities of user interactions. Finest
examples of such devices would be the
Napkin PC and the Bento Box Laptop. The
Super Flex by Nari Lee is basically a
lampshade in disguise and doubles up as
charging dock when not in use. The design
incorporates a flexible LED display around a
hilt. However, it looks more like a curvy
tablet than a smartphone.

Nokia adds to this list again with its Kinetic device. Straight from Nokia’s Future Lounge comes
another flexible device that can be folded any which way you like, and the phone operates on twist
gestures. For example, if you bend the phone towards you it will select the current option or zoom
the image you are viewing. The same twist gestures work for the music player as well. The Kinetic
device is still under development and is a long way from actually being installed onto phones. Nokia
promises to come up with a working super AMOLED prototype soon, and Nokia is known to deliver
what it promises.

http://www.incrediblethings.com/home/do-needwant-aquarium-sink/

http://www.techfresh.net/smart-hydro-smart-bathtub/
At a first glance, the Smart Hydro looks like an
ordinary bathtub. However, the bathtub has two
transparent walls on either side, made from a highly-
resistant glass material. Made from molded plastic
and acrylic material, it also features a couple of
aluminum handrails, which makes it a lot more
comfortable to use. What makes the Smart Hydro
more special is that it incorporates a very advanced
control system. You can set the exact temperature of
the water, and will be alerted when the desired
temperature has been reached. What’s more, the tub
also has a Keep Warm function, which will keep the
water’s temperature at a constant level. Additional
features include a self-cleaning system and several
connectivity options. You can even activate its
functions from your smartphone and monitor in real
time the water’s temperature. No word on pricing or
availability at this time.

Gently rising out of the sidewalk and topping out at nearly 12 feet, BEACON is a slender concrete and stainless steel structure enclosing a stack of
indestructible LED matrix screens, similar to those found on Times Square billboards.
The upper screens function as digital signage, creating an ad-supported revenue stream that allows Beacon to provide its other functions free of charge.
These screens also adapt to public events throughout our city, from NYC marathon mileage markers to themed banners, celebrating with the city during
its many parades.
Beacon was designed to connect New York City with New Yorkers, businesses and visitors. Beacon takes everything chaotic, colorful & loud about New
York City and connects it back to us in an intelligent, purposeful & familiar way.

http://www.incrediblethings.com/home/flexible-screen-door-saves-you-from-looking-stupid-sort-of/
We’ve all walked into a door at some point. Walking into a
glass door hurts like hell, but is still quite funny. Charging
into a screen door is just plain hysterical. Whether you just
bend it a bit, or head straight on through, everyone around
you will share a laugh. The Flexible Screen Door Kit easily
replaces an existing screen door with a UV-resistant flexible
mesh screen that prevents all that unnecessary
damage…and unfortunately, some of the humor. This special
design resists tearing, sagging and constant impact,
allowing the screen to bounce right back into shape after
some fool runs right through it.

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