Mitigating the Impact of the USPS for B2C's
Currently, 15% of the 14 billion pieces of mail the USPS handles monthly are billing-related. Changes in the USPS are adding significant costs to the delivery of bills and even impacting the time to get paid. At Billtrust, we believe that businesses can avoid issues with the recent USPS price increases and closures altogether. Please join Mitch Rose Billtrust's V.P. of Marketing and Billing Strategy as he presents insights on how businesses can optimize their billing to mitigate the impact of USPS changes. THE FACTS: The recent increase in postage is estimated to cost businesses an additional $310,000,000 and 1-3 days in the time it takes to receive payment. THE TRUTH: Migrate to eBilling is a must – we will review tips Offering multiple channels to receive payment from customers is key Your bill is a powerful marketing tool Address triage is more important than ever Mailing bills closer to recipients can reduce mail times THE FACTS: The recent increase in postage is estimated to cost businesses an additional $310,000,000 and 1-3 days in the time it takes to receive payment. THE TRUTH: Migrate to eBilling is a must – we'll give you some tips “Super batch” to save on processing and postage Address triage is more important than ever Mailing bills closer to recipients can reduce mail times Use a multi-envelope strategy- we'll discuss the how-to's Webinar Date: Wednesday, February 22 at 2:00 p.m. ET
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Mitigating the Impact of the USPS for B2C's
- 1. Mitigating the Impact of the USPS Mitch Rose, Billtrust Improving Your Billing. Improving Your Business.
- 2. Means to the END – Getting Paid! It’s not about the bill going out…. It’s about the cash coming in Improving Your Billing. Improving Your Business.
- 3. US Postal Service In Dire Straits… Businesses must transform their billing processes now to address the changes that lie ahead: higher postage costs and slower mail times Improving Your Billing. Improving Your Business.
- 4. Proactive Options 1. Shrink the country 2. Aggressive move to eBilling 3. Multiple Payment Channels 4. Be Postal Smart 5. Get more out of your bill - TransPromo Improving Your Billing. Improving Your Business.
- 5. 1. Shrink The Country 5 Improving Your Billing. Improving Your Business.
- 6. Mail Speed B2C: 10% commercial can represent a 1/3 of revenue Improving Your Billing. Improving Your Business.
- 7. 2. Aggressive Move to eBilling ►Boost e-Adoption ►Effective bill messaging ►Multiple communication options ►Go Mobile ►Set goals/Track results Improving Your Billing. Improving Your Business.
- 8. e-Adoption Defined Paper & postage disappear Improving Your Billing. Improving Your Business.
- 9. e-Adoption Messaging Reduce Paper Clutter Save Time Go Green Convenience - Online Promotional Offer Improving Your Billing. Improving Your Business.
- 10. Ways To Communicate Message On The Bill Bill Insert Special Letter Improving Your Billing. Improving Your Business.
- 11. Ways To Communicate Website Message On Hold Message Special Events Customer Service Reps Improving Your Billing. Improving Your Business.
- 12. Ways To Communicate Use your email list Use your product Improving Your Billing. Improving Your Business.
- 13. eBilling Adoption Improving Your Billing. Improving Your Business.
- 14. 3. Multiple Payment Channels Improving Your Billing. Improving Your Business.
- 15. How Customers Want to Pay Bills ►Paper Check ►Biller Web Site ►Over the Phone ►In Person ►Bank Web Sites ►Consolidator sites • (Manilla, Zumbox) ►Quicken®, QuickBooks®, Microsoft® Money ►Paytrust, MyCheckFree ►Walk In Payment Centers Improving Your Billing. Improving Your Business.
- 16. Ways to Receive e-Payments 100% 90% 80% 70% 60% One Time Payments Online Billing 50% AutoPay 40% eLockbox CustomerCare 30% 20% 10% 0% Improving Your Billing. Improving Your Business.
- 17. Biller Direct Improving Your Billing. Improving Your Business.
- 18. Online Billing Customers Pay in 10 Days Improving Your Billing. Improving Your Business.
- 19. Go Mobile Improving Your Billing. Improving Your Business.
- 20. 4. Be Postal Smart ►Multi Envelope ►Bill Design ►Address Management ►Mail Tracking ►Sorting Improving Your Billing. Improving Your Business.
- 21. Postal Smart: The Right Envelope 1-5 pages 13-55 pages # 10 Flat 6-12 pages 6x9 6 x 9’s save 65 cents on each envelope and are delivered faster Improving Your Billing. Improving Your Business.
- 22. Postal Smart: Bill Design Variable logos for different papers Remittance information highlighted for payment Subscriber-specific renewal options Targeted marketing and subscriber service messages Renewal notice number can be in scan line to track offer effectiveness Improving Your Billing. Improving Your Business.
- 23. Postal Smart: Address Cleansing Improving Your Billing. Improving Your Business.
- 24. Postal Smart: SmartTrak Improving Your Billing. Improving Your Business.
- 25. Postal Smart: Zip Code Plus 4 Improving Your Billing. Improving Your Business.
- 26. TransPromo Get More Out of Your Bill… Improving Your Billing. Improving Your Business.
- 27. The Case for Bill Marketing ►Bills are the most widely read customer documents that any enterprise produces ►95% percent of transactional documents are opened and read ►63% of customers prefer statements that include personalized, relevant offers in the same document versus traditional statements that arrive with inserts *Source: InfoTrends 2010 Improving Your Billing. Improving Your Business.
- 28. Bill Marketing with Billtrust Dynamic Bill Messages Pre-Printed Inserts Insert 360 Improving Your Billing. Improving Your Business.
- 29. Online Site As Marketing Tool Improving Your Billing. Improving Your Business.
- 30. Tips for Bill Marketing Best Practices ►Personalize! • e.g. Zip Code, Delivery Method, Product ►Clear, prominently displayed, call to action ►Use a theme • e.g. Holiday, Seasonal, New Product ►Attractive graphics • In color, if delivered electronically ►Rotate copy regularly Improving Your Billing. Improving Your Business.
- 31. Who is Billtrust? ►Billtrust is a leading Billing Service Provider ►Technology Based ►End to End Billing Solution ►800+ Customers ►99% Annual Customer Retention ►PCI Level 1 Certified, SSAE 16 Audited Improving Your Billing. Improving Your Business.
- 32. Net Promoter Score 81 74 66 51 15 -4 Average Average US Southwest Harley Apple Billtrust Telecom Company Airlines Davidson Improving Your Billing. Improving Your Business.
- 33. Questions Mitch Rose mrose@billtrust.com 609-235-0822 Improving Your Billing. Improving Your Business.