3. History
• Facebook was created by Havard
undergrad Mark Zuckerberg and colleges
in February 2004
• The company was incorporated in June
and launched officially in 2006
4. Key Facts and Figures
• Over 500 million users worldwide
• Ranked as the 2nd
most visited site on the
internet and the 3rd
most valuable web
business after Google and Amazon
• Valued at $41,000,000,000
• Facebook receives 700 billion minutes of
traffic by users per month
5. Features
Keeping in touch with old and new friends
Find schoolmates using the search feature
User groups to discuss with other with similar interests
Keep track of your friends using the News feed
Keep friends informed about what you do
Update your status
Share blog posts, pictures and videos
Promote an event you’re holding or attending
Access to applications for all purposes
Interactive and fun applications
Publish content (photos, videos, notes, etc.)
Applications linked to other websites (Flickr, Twitter, etc.)
Retain your privacy
Control what others see and read about your profile
7. User Activity
• More than 500 million active
• Average user spends more
than 55 minutes per day on
Facebook
• 50% of active users log on to
Facebook in any given day
• 3 billion photos are
uploaded to the site every
month
• 60 million statuses are
updated each day
10. Percentage of people who have
a Facebook account
MarketingCharts.com
Data Source: Harris Poll, 2009
%
11. Physiographic
Psychographics
• Religious beliefs: Varies
• Tastes in Music: Popular genres
• Lifestyle: Very social and outgoing
• Attitudes towards Health: Self-conscious
• Personality traits: Sociable
Facebook is not a product and therefore does not
fit into all categories of the consumer profile
13. Information Technology
• Applications
– Open Source Development
– Social Network Games
• Virtual Currency
• In game advertising
– Mobile Device
• mGiving
• Referral Advertising
• Pay Per Click Advertising
14. The Facebook Platform
Over 1 million developers and entrepreneurs
from more than 180 countries
• 70% of users engage in over 500 000
active applications
• More than 80 000 websites implement
Facebook Connect
24. In conclusion
• Facebook is social utility for people to
efficiently communicate with friends, family
and coworkers
• Marketing Strategies include:
– Information Technology;
– Ethical Responsibility and;
– Green Initiatives
Notas do Editor
Initially, the membership was restricted to students of Harvard University, and subsequently expanded to US and Canadian colleges then to European and Asian colleges (email addresses with .edu)
Facebook a total implied value of around $15 billion
Facesmash
Estimated Worth $41 billion
Facebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.
Technology
Facebook is one of the most-trafficked sites in the world and has had to build infrastructure to support this rapid growth. The company is the largest user in the world of memcached, an open source caching system, and has one of the largest MySQL database clusters anywhere. The site is largely written in PHP though the engineering team developed a way to programmatically transform PHP source code into C++ to gain performance benefits. Facebook has built a lightweight but powerful multi-language RPC framework that seamlessly and easily ties together infrastructure services written in any language, running on any platform. The company has created a custom-built search engine serving millions of queries a day, completely distributed and entirely in-memory, with real-time updates. Facebook relies heavily on open source software and releases large pieces of its own software infrastructure as open source. See http://facebook.com/engineering and http://facebook.com/opensource.
A social video game may use any of the following features:
Community: One of the most distinct features of social video games is in leveraging the player's social network. Quests or game goals may only be possible if a player "shares" his game with friends (connected via the social network hosting the game) or gets them to play as well as "neighbors" or "allies".
No victory conditions: Since most developers count on users playing their games often, there are generally no victory conditions. That is, the game never ends and no one is ever declared "winner". Instead, many casual games have "quests" or "missions" for players to complete. This is not true for board game-like social games, such as Scrabble.
Virtual currency: Social network games use "virtual currency", usually which players must purchase with real-world money. With the in-game currency players can buy upgrades that would otherwise take much longer to earn through in-game achievements. In many cases, some upgrades are only available via the virtual currency.
Requires you to invite your friends to the group for free samples and products