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Bigvue Consulting
Private and Confidential
Analytics in Banking and Financial Services
Leveraging Analytics in Banking Vertical
2
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Analyticsin
Banking
Improved
Customer
Acquisition
Improved
Profitability
ImprovedROI
Increased
Cross-sell
opportunities
BetterRisk
Management
Enhanced
Customer
value
Reduced
Customer
Attrition
BetterCost
Management
Banking is among the top 5 industry
verticalwhereAnalyticsand Data-
driven methodologyis leveraged for
an improved decision making,
enhanced revenueopportunitiesand
better cost control
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Managing the activation of Depository Portfolio
4
BigvueConsulting
A leading Bank wanted to
activate DEMAT
customers who did not
activated across various
time points
Keyquestions:
1. How does activation
rates changes over
time ?
2. What is driving the
high inactivation
rates?
3. What specific actions
will quickly improve
the activation rates ?
4. What specific actions
will support a long-
term activation
strategy ?
5. How much additional
revenue will fallout of
various segments so
that actions can be
prioritized?
What we did :
1.Identified customer segments based on vintage
and activation across various time blocks
2. Developed long-term and short-term focus
areas
3. Prioritized the segments that have gone
dormant in last 3 months as opposed to the other
segments
4. Build a activation model to predict customers
with maximum probability to activate
5. Build a feasibility study to decide the cut-off for
marketing campaigns to contact customers based
on the predictive model
6. Developed analytical solutions for other
inactive segments
Outcomes:
1. The re-activation rates
were higher than the natural
historic re-activation rates by
40%
Copyright Bigvue Consulting 2013 | All Rights Reserved
Information shared on this slide is highly confidential and has
been limited due to the NDA signed with the client
Cross-sell of Prepaid Card Category to Existing CASA Customers
5
BigvueConsulting
A leading Bank wanted to
identify potential for
cross-selling prepaid cards
to it’s existing CASA
customers
Keyquestions:
1. Who will buy a pre-
paid card ?
2. Identify existing users
with potential for
enhanced usage
What we did :
1. Developed a customer segmentation study to
identify potential bases for acquisition and
for enhanced usage
2. Build a cross-sell propensity model for
prepaid card cross-sell
3. Developed an RFM segmentation for
enhanced usage
Outcomes:
1. Improved ROI and cost
control
2. Highest Prepaid card
cross-sell when
compared over last 4
years
Copyright Bigvue Consulting 2013 | All Rights Reserved
Information shared on this slide is highly confidential and has
been limited due to the NDA signed with the client
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Data Visualization and Strategic Insights – Some Examples
7
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Performance Dashboard
Transactions by Branch Accounts by Branch Consumer Loans by Branch Share Deposits by Branch
12 month Trans Growth 12 month member Growth 12 month Cons. Loan Growth 12 month share deposits growth
Information shared on this slide is highly confidential and has
been limited due to the NDA signed with the client
Data Visualization and Strategic Insights – Some Examples
8
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Information shared on this slide is
highly confidential and has been limited
due to the NDA signed with the client
How We Share Results
9
BigvueConsulting
Data Visualization
What does data
look like?
BUSINESS
INTELLIGENCE
What’s happening
now ?
SEGMENTATION
How is the behavior
across segments ?
PREDICTION
What is likely to
happen?
Visualisation tools and
reports
Dashboards and Survey
Reports
Profilerand insightdeck
Scorecard
End results/tools
BUSINESS VALUE
COMPLEXITY
Low High
LowHigh
CopyrightBigvueConsulting2013|AllRightsReserved
Business
Objective
Data Assessment Building Analytical
Solution
Validation
and Documentation
1. Assessing the
data
requirement
and availability
2. Preparing data
for analytical
model building
3. Integrating
secondary and
external data
as per
assessment
1. Analysing the
objective
2. Requirement
gathering for
analytical
objective
1. Trend analysis
of parameters
2. Segmentation
of the target
population
3. Building
predictive
model and
choosing the
most accurate
model
1. Validating the
analytical
solution for
future
robustness
2. Documenting
the results and
key definitions
10Copyright Bigvue Consulting 2013 | All Rights Reserved
1.Implementing
the solution on
various channels
as per
requirement
2.Tracking the
implementation
to analyse the
conversion
BigvueConsulting
Implementation
and Tracking
Our Methodology
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Analytics in Banking vertical – need based scoping
12
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Marketing Analytics
Campaign Analytics
Product Analytics
Customer Value
Management
Managing Risk and
Innovation
Improving the
Operational Aspects
Operational AnalyticsProduct Development
HR Analytics
Fraud and Risk
Analytics
Analytics across Banking Value Chain
13
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Business Objectives/Challenges Analytical Solution
1.1 Customer Relationship
management
1.2 Lifecycle management (acquisition, retention ,value
build-up, need identification)
1.Predictive Analytics and
Statistical Modeling
2.1 Customer Profiling 2.2 Behavioral analysis and customised Product offerings
2.Segmentation and
Clustering
3.1 Capacity Planning 3.2 Business/operational forecast 3.Forecasting and Planning
4.1 Business opportunities
/new segments
4.2 Understanding
Customer Sentiment
4.3 Risk identification
4 Strategic Insights and
Customer Surveys
5.1 Market growth
strategy
5.2 New product launch
5.Product Development
and Management
6.1 Trend analysis and actionable reports 6.Data Visualisation
Applying Analytics across Banking Portfolios
14
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Liabilities Assets Cards
Direct Banking
Channels
Other Products
Products
CASA, Term
Deposits, Investment
Products
Loans Credit Card , Debit
Card, Prepaid
Cards
Net Banking,
Mobile Banking,
Phone Banking and
ATM
Insurance,
Bullion, Bill pay,
Fund transfer
and other
services
Scopeof
analytics
1.Cross –sell/up-sell
2.Identification of
next best product
need
3.Activation and
usage of product
4.Value build-up
5.Retention
1.Assets cross-
sell to existing
customers
2.Cross-sell
strategy in open
market
1.Cross-sell/Up-
sell
2.Opportunity
scoping for
corporate clients
3.Designing
spends based
Credit Card offers
1.Registration,
activation and
enahnced usage of
service
1.Cross-sell
2.Registration
and enhanced
usage of service
About Bigvue
Our service model provides an integrated and end-to-end solution strategy
Bigvue leverages Analytics and Technology
to help companies take business decisions
• We build Strategy and Process Management
solutions for various segments - BFS, Retail,
Travel, Media, Non-profit and Government
Services
• We have client base across various geographies
including India, USA, UK, UAE, Singapore,
Hongkongand Australia
• We have a strong expertise in various Analytics
and Business Intelligence Technologies, both
proprietaryand open source
15
BigvueConsulting
Copyright Bigvue Consulting 2013 | All Rights Reserved
Business Strategy
• Analytics
• Business Intelligence
• Customer Surveys and Insights
Process Management
• Analytical Campaigns
• Data Integration
• Analytical Marketing
Services we offer:
Bigvue helps companies achieve its goals through a more robust, systematic
and scientific decision making technique using Analytics and Process
Management
Contact:
Surbhi Bansal
surbhibansal@bigvue.in
Phone : +91-8860700205
Our website :
www.bigvue.in
/bigvueconsulting
/@Bigvue
/company/bigvue-consulting
/bigvue
16Copyright Bigvue Consulting 2013 | All Rights Reserved
BigvueConsulting
Thank You

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Analytical perspective for Banking

  • 1. Bigvue Consulting Private and Confidential Analytics in Banking and Financial Services
  • 2. Leveraging Analytics in Banking Vertical 2 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Analyticsin Banking Improved Customer Acquisition Improved Profitability ImprovedROI Increased Cross-sell opportunities BetterRisk Management Enhanced Customer value Reduced Customer Attrition BetterCost Management Banking is among the top 5 industry verticalwhereAnalyticsand Data- driven methodologyis leveraged for an improved decision making, enhanced revenueopportunitiesand better cost control
  • 3. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  • 4. Managing the activation of Depository Portfolio 4 BigvueConsulting A leading Bank wanted to activate DEMAT customers who did not activated across various time points Keyquestions: 1. How does activation rates changes over time ? 2. What is driving the high inactivation rates? 3. What specific actions will quickly improve the activation rates ? 4. What specific actions will support a long- term activation strategy ? 5. How much additional revenue will fallout of various segments so that actions can be prioritized? What we did : 1.Identified customer segments based on vintage and activation across various time blocks 2. Developed long-term and short-term focus areas 3. Prioritized the segments that have gone dormant in last 3 months as opposed to the other segments 4. Build a activation model to predict customers with maximum probability to activate 5. Build a feasibility study to decide the cut-off for marketing campaigns to contact customers based on the predictive model 6. Developed analytical solutions for other inactive segments Outcomes: 1. The re-activation rates were higher than the natural historic re-activation rates by 40% Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  • 5. Cross-sell of Prepaid Card Category to Existing CASA Customers 5 BigvueConsulting A leading Bank wanted to identify potential for cross-selling prepaid cards to it’s existing CASA customers Keyquestions: 1. Who will buy a pre- paid card ? 2. Identify existing users with potential for enhanced usage What we did : 1. Developed a customer segmentation study to identify potential bases for acquisition and for enhanced usage 2. Build a cross-sell propensity model for prepaid card cross-sell 3. Developed an RFM segmentation for enhanced usage Outcomes: 1. Improved ROI and cost control 2. Highest Prepaid card cross-sell when compared over last 4 years Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  • 6. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  • 7. Data Visualization and Strategic Insights – Some Examples 7 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Performance Dashboard Transactions by Branch Accounts by Branch Consumer Loans by Branch Share Deposits by Branch 12 month Trans Growth 12 month member Growth 12 month Cons. Loan Growth 12 month share deposits growth Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  • 8. Data Visualization and Strategic Insights – Some Examples 8 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Information shared on this slide is highly confidential and has been limited due to the NDA signed with the client
  • 9. How We Share Results 9 BigvueConsulting Data Visualization What does data look like? BUSINESS INTELLIGENCE What’s happening now ? SEGMENTATION How is the behavior across segments ? PREDICTION What is likely to happen? Visualisation tools and reports Dashboards and Survey Reports Profilerand insightdeck Scorecard End results/tools BUSINESS VALUE COMPLEXITY Low High LowHigh CopyrightBigvueConsulting2013|AllRightsReserved
  • 10. Business Objective Data Assessment Building Analytical Solution Validation and Documentation 1. Assessing the data requirement and availability 2. Preparing data for analytical model building 3. Integrating secondary and external data as per assessment 1. Analysing the objective 2. Requirement gathering for analytical objective 1. Trend analysis of parameters 2. Segmentation of the target population 3. Building predictive model and choosing the most accurate model 1. Validating the analytical solution for future robustness 2. Documenting the results and key definitions 10Copyright Bigvue Consulting 2013 | All Rights Reserved 1.Implementing the solution on various channels as per requirement 2.Tracking the implementation to analyse the conversion BigvueConsulting Implementation and Tracking Our Methodology
  • 11. BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved
  • 12. Analytics in Banking vertical – need based scoping 12 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Marketing Analytics Campaign Analytics Product Analytics Customer Value Management Managing Risk and Innovation Improving the Operational Aspects Operational AnalyticsProduct Development HR Analytics Fraud and Risk Analytics
  • 13. Analytics across Banking Value Chain 13 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Business Objectives/Challenges Analytical Solution 1.1 Customer Relationship management 1.2 Lifecycle management (acquisition, retention ,value build-up, need identification) 1.Predictive Analytics and Statistical Modeling 2.1 Customer Profiling 2.2 Behavioral analysis and customised Product offerings 2.Segmentation and Clustering 3.1 Capacity Planning 3.2 Business/operational forecast 3.Forecasting and Planning 4.1 Business opportunities /new segments 4.2 Understanding Customer Sentiment 4.3 Risk identification 4 Strategic Insights and Customer Surveys 5.1 Market growth strategy 5.2 New product launch 5.Product Development and Management 6.1 Trend analysis and actionable reports 6.Data Visualisation
  • 14. Applying Analytics across Banking Portfolios 14 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Liabilities Assets Cards Direct Banking Channels Other Products Products CASA, Term Deposits, Investment Products Loans Credit Card , Debit Card, Prepaid Cards Net Banking, Mobile Banking, Phone Banking and ATM Insurance, Bullion, Bill pay, Fund transfer and other services Scopeof analytics 1.Cross –sell/up-sell 2.Identification of next best product need 3.Activation and usage of product 4.Value build-up 5.Retention 1.Assets cross- sell to existing customers 2.Cross-sell strategy in open market 1.Cross-sell/Up- sell 2.Opportunity scoping for corporate clients 3.Designing spends based Credit Card offers 1.Registration, activation and enahnced usage of service 1.Cross-sell 2.Registration and enhanced usage of service
  • 15. About Bigvue Our service model provides an integrated and end-to-end solution strategy Bigvue leverages Analytics and Technology to help companies take business decisions • We build Strategy and Process Management solutions for various segments - BFS, Retail, Travel, Media, Non-profit and Government Services • We have client base across various geographies including India, USA, UK, UAE, Singapore, Hongkongand Australia • We have a strong expertise in various Analytics and Business Intelligence Technologies, both proprietaryand open source 15 BigvueConsulting Copyright Bigvue Consulting 2013 | All Rights Reserved Business Strategy • Analytics • Business Intelligence • Customer Surveys and Insights Process Management • Analytical Campaigns • Data Integration • Analytical Marketing Services we offer:
  • 16. Bigvue helps companies achieve its goals through a more robust, systematic and scientific decision making technique using Analytics and Process Management Contact: Surbhi Bansal surbhibansal@bigvue.in Phone : +91-8860700205 Our website : www.bigvue.in /bigvueconsulting /@Bigvue /company/bigvue-consulting /bigvue 16Copyright Bigvue Consulting 2013 | All Rights Reserved BigvueConsulting Thank You