03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
By 6:15 What do you know about these brands? What are their reputations? Why is it we know them? Consistency Longevity Effective frequency 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
Nonprofit brands are less recognizable Why? Can you think of any others that should be up here? More complex- missions audiences Less money to increase visibility/ build name recognition with 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
Back to reality. Here’s a sampling of one org’s print materials. If you got a couple of these pieces would you imagine they came from the same org? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
But we want everyone singing from the same songbook, right? Wouldn’t it be great if great causes could look buttoned up and get everyone on the same page? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
12:20-12:30 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
What does Mac want you to think is the personality of a PC? Of a Mac? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
What’s the personality of PETA? What attributes or characteristics would you say reflect it? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
What does Mac want you to think is the personality of a PC? Of a Mac? 03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
12:30-12:40 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
12:50-12:55 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
Impact of Avi’s experience Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
03/30/11 Prepared by Sarah Durham, Big Duck Brandraising Jewishly- Rabbinical Assembly
12:30-12:40 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
12:50-12:55 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
1:15-1:20 Brandraising Jewishly- Rabbinical Assembly 03/30/11 Prepared by Sarah Durham, Big Duck
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