This was a Webcast I did with Greenstar Solutions on Storytelling and Content Marketing

3. “The 19th century was defined by the novel.
The 20th century by the cinema.
The 21st century will be defined by the interface.”
- Lev Manovich

7. 800-555-1234
Annoying
Salesperson

10. “People don’t buy into
your product. They buy
into your approach to
solving their problem.”
- Jeff Ernst,
Forrester
a

11. “Today, TV is a bigger business
than the old narrowly defined
movie business ever was.
Had Hollywood been customer-
oriented (providing entertainment)
rather than product oriented
(making movies), would it have
gone through the fiscal purgatory
that it did?”
- Theodore Levitt
Marketing Myopia

19. “The big question is
whether you are going to
be able to say a hearty yes
to your adventure.”
“The goal of life is to make
your heartbeat match the
beat of the universe, to
match your nature with
nature.”

20. “The Hero's Journey is not an invention, but
an observation. It is a recognition of a
beautiful design, a set of principles that
govern the conduct of life and the world of
storytelling the way physics and chemistry
govern the physical world..”

21. The Ordinary World

22. The Call To Adventure

23. The Refusal

24. The Mentors/Sage

25. Cross The Threshold

26. Tests & Challenges

27. Approach The Unknown

28. The Ordeal

29. The Reward

30. The Road Back

31. Resurrection!

32. Return With Elixir

33. Good Content Marketing is Alive
It is Your Story
It is Conscious
It evokes Emotion

34. The Conventional
Market
The Challenge
Celebration
What If….
The Final
Rejection
Renewal
Appoint Of Our
Looking Back
Sage(s)
Cross Into
Final Challenge
Unfamiliar
Map The Road Of
Challenges

36. Product :Launch
Cross The Threshold Act 3
Act 2 “Victory -
“Establishing Vision” The New
World”
Act 1 The New Way.
“Establishing Hero” Focus on “best “We’re here.
practices”. Success. We’ve
Focus on “customer met the
pain”. What the ordinary Introduce Social Web challenge. Case
world is dealing with Conversation – Challenge studies,
Editorial Velocity
the status quo. We’re interviews
But There’s A New Way… facing the challenges
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7