This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

7. 800-555-1234
Annoying
Salesperson

9. +

11. Irrelevant
Content
Marketing
Content
Marketing
Publication
Publication
Irrelevant

13. “People don’t buy into
your product. They buy
into your approach to
solving their problem.”
- Jeff Ernst,
Forrester
a

20. 60%

29. Have We Ever Been
Innovative?
FIRST RULE OF CONTENT MARKETING
You’re Not Competing With Other Tactics!