SlideShare uma empresa Scribd logo

Building a Community of Supporters

•Transferir como PPTX, PDF•
•
Bianca Freedman
Bianca Freedman

Presented at Toronto Cause Marketing Meet-up http://www.moflow.ca/blog/entry/social-media-plans-and-policies-for-nonprofits-toronto-cause-marketers-meet

EducaçãoTecnologiaNegócios
1 de 19
Bianca freedman, the credit valley hospital foundation Building a Community of Supporters: Social Media Planning
Background: Credit Valley
Communication Challenges Complex Messaging Limited media Aging donor population “Elite” culture internally
Opportunities New technology A way to better understand audience Customize media outreach Relatively low cost
Principles This is only the beginning Stories give context before an ask Engaging content enters hearts & minds Relationships build trust
The Goal To raise fundraisers, not just donors. We’ll call them supporters. Short term: build & engage audience Long term: generate revenue
Objectives: To increase… Community education & awareness Our understanding of our audiences Internal brand connection Online donations
Education & Awareness Audience Understanding Brand recognition: # of mentions, RTs Mentions: # of blog mentions Audience : all platforms Outreach: total # of posts: all platforms Feedback: # comments, likes, RTs : rate which posts/articles get best responses Pulse-check: poll audiences in real-time on key messages, campaign tactics Sentiment: gauge tone of comments What can we measure?
Key Strategies Bring the brand to life: person behind the brand Blog is the content hub Slow roll out: 1st call to action 1 year mark Collaborate across org & community: influencers
Audience Current CVHF supporters who are online Families living in catchment area that are also online CVH staff online
Key messages Lifetime of Care Campaign messages +Share your experience with us +Share our stories with friends +Daily stewardship: thank you! +Your opinion is important to us
Micro Planning Story development (process & collaboration) Conversation calendars (monthly, weekly or daily) Internal & external influencers (process) Offline networking (event calendar)
Tactics: Highlight “tweet-up” tour of new wing Inside the Foundation: blog series Video : New Lives at Credit Valley Hockey ticket giveaway
Tactics: Highlight
Storytelling
Storytelling
Sentiment
Key Takeaways ,[object Object]
Storytelling is paramount

Recomendados

Your Court's All-A-Twitter 2010
Your Court's All-A-Twitter 2010Your Court's All-A-Twitter 2010
Your Court's All-A-Twitter 2010Michael Sommermeyer
 
Sponsored Content 2.0: Integrating Content & Distribution From Day One
Sponsored Content 2.0: Integrating Content & Distribution From Day OneSponsored Content 2.0: Integrating Content & Distribution From Day One
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
 
Social Media: Make it work for you
Social Media: Make it work for youSocial Media: Make it work for you
Social Media: Make it work for youJudith (Judi) Samuels
 
Four Cs of Social Media
Four Cs of Social MediaFour Cs of Social Media
Four Cs of Social MediaMichelle Humphress
 
PR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPatrick Attallah
 
Social Media for Chamber Membership Sales
Social Media for Chamber Membership SalesSocial Media for Chamber Membership Sales
Social Media for Chamber Membership SalesRob Robinson
 
Reputation Management
Reputation ManagementReputation Management
Reputation Managementcolumbus imPRessions
 
Integrating Email Marketing and Social Media
Integrating Email Marketing and Social MediaIntegrating Email Marketing and Social Media
Integrating Email Marketing and Social MediaInformz
 

Recomendados

Your Court's All-A-Twitter 2010
Your Court's All-A-Twitter 2010Your Court's All-A-Twitter 2010
Your Court's All-A-Twitter 2010Michael Sommermeyer
 
Sponsored Content 2.0: Integrating Content & Distribution From Day One
Sponsored Content 2.0: Integrating Content & Distribution From Day OneSponsored Content 2.0: Integrating Content & Distribution From Day One
Sponsored Content 2.0: Integrating Content & Distribution From Day OneCooperatize
 
Social Media: Make it work for you
Social Media: Make it work for youSocial Media: Make it work for you
Social Media: Make it work for youJudith (Judi) Samuels
 
Four Cs of Social Media
Four Cs of Social MediaFour Cs of Social Media
Four Cs of Social MediaMichelle Humphress
 
PR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPR 2.0 - The rise of the online influencers
PR 2.0 - The rise of the online influencersPatrick Attallah
 
Social Media for Chamber Membership Sales
Social Media for Chamber Membership SalesSocial Media for Chamber Membership Sales
Social Media for Chamber Membership SalesRob Robinson
 
Reputation Management
Reputation ManagementReputation Management
Reputation Managementcolumbus imPRessions
 
Integrating Email Marketing and Social Media
Integrating Email Marketing and Social MediaIntegrating Email Marketing and Social Media
Integrating Email Marketing and Social MediaInformz
 
2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpoint2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpointCourtney Holmes
 
Publicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your ProgramsPublicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your ProgramsJulie Christensen
 
Review of Godin's Tribes
Review of Godin's TribesReview of Godin's Tribes
Review of Godin's TribesUniversity of Southern California
 
The Carrier Social Media Advantage
The Carrier Social Media AdvantageThe Carrier Social Media Advantage
The Carrier Social Media Advantagejonpatmta360
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation SlideshareBarb Schwarz
 
Social Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementSocial Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementPharmacy Development Services
 
Your social crm +
Your social crm +Your social crm +
Your social crm +Margaret Brown
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesLoh Ching Soo
 
AFP Summer Institute- Social Network
AFP Summer Institute- Social NetworkAFP Summer Institute- Social Network
AFP Summer Institute- Social Networkcbeddia
 
Targeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesTargeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketingguest99a2b2d
 
Content Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public RelationsContent Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public RelationsWittyPen Media Services Pvt. Ltd.
 
Email marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tipsEmail marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tipsLinhLe388
 
Sc business connect-1
Sc business connect-1Sc business connect-1
Sc business connect-1Foxxr Digital Marketing
 
Evaluating New Media Effectiveness
Evaluating New Media EffectivenessEvaluating New Media Effectiveness
Evaluating New Media EffectivenessFenton
 
General social media
General social mediaGeneral social media
General social mediaKelly Lohman
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSAYJAKHAN
 
Candidate Training - Campaign Management
Candidate Training - Campaign ManagementCandidate Training - Campaign Management
Candidate Training - Campaign ManagementProgressive Majority
 
Creating a Communications Plan
Creating a Communications PlanCreating a Communications Plan
Creating a Communications PlanCommunity Media Workshop
 
Candidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning MessageCandidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
 
Credit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 monthsCredit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 monthsBianca Freedman
 
Digital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPRDigital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPRBianca Freedman
 

Mais conteúdo relacionado

Mais procurados

2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpoint2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpointCourtney Holmes
 
Publicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your ProgramsPublicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your ProgramsJulie Christensen
 
The Carrier Social Media Advantage
The Carrier Social Media AdvantageThe Carrier Social Media Advantage
The Carrier Social Media Advantagejonpatmta360
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation SlideshareBarb Schwarz
 
Social Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementSocial Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementPharmacy Development Services
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesLoh Ching Soo
 
AFP Summer Institute- Social Network
AFP Summer Institute- Social NetworkAFP Summer Institute- Social Network
AFP Summer Institute- Social Networkcbeddia
 
Targeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesTargeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketingguest99a2b2d
 
Content Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public RelationsContent Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public RelationsWittyPen Media Services Pvt. Ltd.
 
Email marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tipsEmail marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tipsLinhLe388
 
Evaluating New Media Effectiveness
Evaluating New Media EffectivenessEvaluating New Media Effectiveness
Evaluating New Media EffectivenessFenton
 
General social media
General social mediaGeneral social media
General social mediaKelly Lohman
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingSAYJAKHAN
 
Candidate Training - Campaign Management
Candidate Training - Campaign ManagementCandidate Training - Campaign Management
Candidate Training - Campaign ManagementProgressive Majority
 
Candidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning MessageCandidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning MessageProgressive Majority
 

Mais procurados (20)

2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpoint2011 06 11_presentation_nic_apowerpoint
2011 06 11_presentation_nic_apowerpoint
 
Publicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your ProgramsPublicize, Promote and Plug Your Programs
Publicize, Promote and Plug Your Programs
 
Review of Godin's Tribes
Review of Godin's TribesReview of Godin's Tribes
Review of Godin's Tribes
 
The Carrier Social Media Advantage
The Carrier Social Media AdvantageThe Carrier Social Media Advantage
The Carrier Social Media Advantage
 
Asp Convention Presentation Slideshare
Asp Convention Presentation SlideshareAsp Convention Presentation Slideshare
Asp Convention Presentation Slideshare
 
Social Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementSocial Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time Management
 
Your social crm +
Your social crm +Your social crm +
Your social crm +
 
Fund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for AthletesFund Raising for Charity - Best Practices for Athletes
Fund Raising for Charity - Best Practices for Athletes
 
AFP Summer Institute- Social Network
AFP Summer Institute- Social NetworkAFP Summer Institute- Social Network
AFP Summer Institute- Social Network
 
Targeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesTargeting Your Digital Audiences: Multichannel Segmentation Strategies
Targeting Your Digital Audiences: Multichannel Segmentation Strategies
 
Using Social Media To Enhance Your Marketing
Using Social Media To Enhance Your MarketingUsing Social Media To Enhance Your Marketing
Using Social Media To Enhance Your Marketing
 
Content Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public RelationsContent Marketing: Influencers, Advertising and Public Relations
Content Marketing: Influencers, Advertising and Public Relations
 
Email marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tipsEmail marketing-for-fundrasing-tips
Email marketing-for-fundrasing-tips
 
Sc business connect-1
Sc business connect-1Sc business connect-1
Sc business connect-1
 
Evaluating New Media Effectiveness
Evaluating New Media EffectivenessEvaluating New Media Effectiveness
Evaluating New Media Effectiveness
 
General social media
General social mediaGeneral social media
General social media
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Candidate Training - Campaign Management
Candidate Training - Campaign ManagementCandidate Training - Campaign Management
Candidate Training - Campaign Management
 
Creating a Communications Plan
Creating a Communications PlanCreating a Communications Plan
Creating a Communications Plan
 
Candidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning MessageCandidate Training - Developing and Delivering a Winning Message
Candidate Training - Developing and Delivering a Winning Message
 

Destaque

Credit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 monthsCredit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 monthsBianca Freedman
 
Digital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPRDigital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPRBianca Freedman
 
Innovate2animate Identity project from Red Rock
Innovate2animate Identity project from Red Rock Innovate2animate Identity project from Red Rock
Innovate2animate Identity project from Red Rock Red Rock
 
Mindmap Digital Media Plan
Mindmap Digital Media PlanMindmap Digital Media Plan
Mindmap Digital Media PlanRed Rock
 
Medya planlama örnek
Medya planlama örnekMedya planlama örnek
Medya planlama örnekiletim
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
 

Destaque (8)

Credit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 monthsCredit Valley Case Study: First 6 months
Credit Valley Case Study: First 6 months
 
Digital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPRDigital & Social Media Communications Planning #HumberPR
Digital & Social Media Communications Planning #HumberPR
 
Innovate2animate Identity project from Red Rock
Innovate2animate Identity project from Red Rock Innovate2animate Identity project from Red Rock
Innovate2animate Identity project from Red Rock
 
Mindmap Digital Media Plan
Mindmap Digital Media PlanMindmap Digital Media Plan
Mindmap Digital Media Plan
 
Medya planlama örnek
Medya planlama örnekMedya planlama örnek
Medya planlama örnek
 
Selpak Medya Planlama Sunumu
Selpak Medya Planlama SunumuSelpak Medya Planlama Sunumu
Selpak Medya Planlama Sunumu
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
Study: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
 

Semelhante a Building a Community of Supporters

Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWDerek Rice
 
Badrina Social Media Planning Presentation
Badrina Social Media Planning PresentationBadrina Social Media Planning Presentation
Badrina Social Media Planning PresentationEddy Badrina
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyJenni Lloyd
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Corey McPherson Nash
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
070725 Online Pr
070725 Online Pr070725 Online Pr
070725 Online PrGed Carroll
 
measuring the effectiveness of interactive media
measuring the effectiveness of interactive mediameasuring the effectiveness of interactive media
measuring the effectiveness of interactive mediapaul baker
 
UJA Senior Staff 1-10
UJA Senior Staff 1-10UJA Senior Staff 1-10
UJA Senior Staff 1-10Lisa Colton
 
070726 Online Pr
070726 Online Pr070726 Online Pr
070726 Online PrGed Carroll
 
Social Media Strengthens Nonprofit Public Relations
Social Media Strengthens Nonprofit Public RelationsSocial Media Strengthens Nonprofit Public Relations
Social Media Strengthens Nonprofit Public RelationsCosta DeVault
 
Social Media Strengthens Nonprofit PR
Social Media Strengthens Nonprofit PRSocial Media Strengthens Nonprofit PR
Social Media Strengthens Nonprofit PRGeben Communication
 
Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Lisa Colton
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small businessJenn Gleckman
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Tuvel Communications
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PREcho Media Group
 

Semelhante a Building a Community of Supporters (20)

Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTW
 
Badrina Social Media Planning Presentation
Badrina Social Media Planning PresentationBadrina Social Media Planning Presentation
Badrina Social Media Planning Presentation
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media Strategy
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
 
Media Relations and Social Media Skills
Media Relations and Social Media SkillsMedia Relations and Social Media Skills
Media Relations and Social Media Skills
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
 
070725 Online Pr
070725 Online Pr070725 Online Pr
070725 Online Pr
 
measuring the effectiveness of interactive media
measuring the effectiveness of interactive mediameasuring the effectiveness of interactive media
measuring the effectiveness of interactive media
 
UJA Senior Staff 1-10
UJA Senior Staff 1-10UJA Senior Staff 1-10
UJA Senior Staff 1-10
 
070726 Online Pr
070726 Online Pr070726 Online Pr
070726 Online Pr
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
 
Social Media Strengthens Nonprofit Public Relations
Social Media Strengthens Nonprofit Public RelationsSocial Media Strengthens Nonprofit Public Relations
Social Media Strengthens Nonprofit Public Relations
 
Social Media Strengthens Nonprofit PR
Social Media Strengthens Nonprofit PRSocial Media Strengthens Nonprofit PR
Social Media Strengthens Nonprofit PR
 
Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)Twitter Strategies (LISMBC)
Twitter Strategies (LISMBC)
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications Strategy
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PR
 
Coopr Event
Coopr EventCoopr Event
Coopr Event
 

Último

Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxNikitaBankoti2
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 

Último (20)

Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 

Building a Community of Supporters

  • 1. Bianca freedman, the credit valley hospital foundation Building a Community of Supporters: Social Media Planning
  • 3. Communication Challenges Complex Messaging Limited media Aging donor population “Elite” culture internally
  • 4. Opportunities New technology A way to better understand audience Customize media outreach Relatively low cost
  • 5. Principles This is only the beginning Stories give context before an ask Engaging content enters hearts & minds Relationships build trust
  • 6. The Goal To raise fundraisers, not just donors. We’ll call them supporters. Short term: build & engage audience Long term: generate revenue
  • 7. Objectives: To increase… Community education & awareness Our understanding of our audiences Internal brand connection Online donations
  • 8. Education & Awareness Audience Understanding Brand recognition: # of mentions, RTs Mentions: # of blog mentions Audience : all platforms Outreach: total # of posts: all platforms Feedback: # comments, likes, RTs : rate which posts/articles get best responses Pulse-check: poll audiences in real-time on key messages, campaign tactics Sentiment: gauge tone of comments What can we measure?
  • 9. Key Strategies Bring the brand to life: person behind the brand Blog is the content hub Slow roll out: 1st call to action 1 year mark Collaborate across org & community: influencers
  • 10. Audience Current CVHF supporters who are online Families living in catchment area that are also online CVH staff online
  • 11. Key messages Lifetime of Care Campaign messages +Share your experience with us +Share our stories with friends +Daily stewardship: thank you! +Your opinion is important to us
  • 12. Micro Planning Story development (process & collaboration) Conversation calendars (monthly, weekly or daily) Internal & external influencers (process) Offline networking (event calendar)
  • 13. Tactics: Highlight “tweet-up” tour of new wing Inside the Foundation: blog series Video : New Lives at Credit Valley Hockey ticket giveaway
  • 18.
  • 20. Plan content & post scheduleInternal & external influencers: valuable
  • 21. Thank you. www.lifetimeofcare.blogspot.com Contact: Bianca Freedman bfreedman@cvh.on.ca