1. CASE STUDY
PRESENTATION
TEAM: SKAT
BHAVANA.A.ROHIDEKAR
SRUTHAKEERTHI VENATI

2. CASE INTRODUCTION
Peterson Paper Products (PPP):
• Founded by Val Peterson and partnered by Mr. Ball
• Main functional area of PPP: It purchases raw paper
of various grades and produces paper stock for
business, personal stationary and greeting cards
• The company is known for high quality of products
• The sales of the company has declined over the last 2
years
• Company employs 80-90 workers
• At least half of the employees have been friends or
relatives of Mr. Peterson or Mr. Ball

3. RICK:
• Rick was an MBA graduate and was known to be
smart, hardworking and friendly
• Rick got an opportunity to do an internship at PPP
in the sales department
• Val Peterson wanted Rick to work at PPP full time
and help them to improve the sales department
• Rick was successful in identifying the problems in
the sales department
• He identified that the morale and productivity of
salespeople were low
•He wanted to conduct weekly sales meeting and
maintain a centralized sales database

4. CASE SNAPSHOTS:
• Most employees working at PPP were either friends or
relatives of the founder
• Rick who was a newcomer in the company had to
adjust with the working environment and with the
people
• He couldn’t make changes too soon in the company
• Rick wanted to bring in new ideas and technology into
the company but none of the employees were willing to
adapt to the changes that Rick wanted to enforce
• Even when Rick started to work on a computer, others
felt that he was showing superiority

5. SWOT ANALYSIS for PPP:
1) Strengths:
Well established company
High quality products
All employees feel comfortable working together
Maintain perfection in whatever they do

6. 2) Weakness:
Were not
open to new
Decline in sales
ideas
Did not trust a
newcomer
Technologically
backward

7. 3) OPPORTUNITIES:
Could have adopted
new technology
Improve the
productivity and sales
Improve performance
of employees
Bring about major
change in companies
policies

8. 4) Threats:
Emerging companies
that are open to
technology
Employee relationship
Lack of growth

9. Case findings and conclusion:
• PPP lost a valuable employee
• The workers at PPP have to be more open
minded
• Adaptation to new technologies must be
welcome
•Innovation has to be encouraged

10. • Rick had
to adjust himself in the companies environment
• It was good to be innovative but he had to know how and
when to apply his innovation
•Before doing anything new, Rick had to consult all the senior
employees at PPP