Influencers - Building personal brands that last on Social Media
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How to grow & build personal Social Media Brands to tell stories. The do's and don'ts of growing & retaining audiences.
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Influencers - Building personal brands that last on Social Media
- 1. influencers Building personal brands that last on social media
- 2. Bhanuka Harischandra Founder & CEO - SurgeViral.com facebook/bhanukah @bhanoob bhanuka@surgeviral.com
- 4. Influencers Looking at a few people from a few niches How to grow your own An outer & inner view of the matrix Measuring Success Revenue, Conversions & Vanity Metrics We’ll be going through a few things
- 5. Lee Sang-hyeok Generates millions of views a month 1,200,000 fans on facebook Tens of thousands of live viewers Multiple New York times best sellers 1,360,000 fans on twitter 100,000,000 Podcast downloads Tim Ferris Dave Chesson Stays at home with Wife & kids. $10,000/mo in ebook revenue 100,000 monthly Website visitors
- 6. Lele Pons Generates millions of views a month 1,200,000 fans on facebook 8 Billion Vine Loops 5,000,000 fans on facebook Lot’s of eggs smashed 8,000,000 Subscribers Christopher Smith Felix Kjellberg The most subscribed Person on earth 14 Billion total views on YouTube $3,000 - $25,000 A day on ad revenue
- 7. Influencers Looking at a few people from a few niches How to grow your own An outer & inner view of the matrix Measuring Success Revenue, Conversions & Vanity Metrics We’ll be going through a few things
- 8. How to grow Your brand What’s your niche and why? When you’re competing against everyone, you’re going to have to play at a different level. If not, you’re going to lose. Are you relevant and informed? Make sure to follow the big players in your niche. Subscribe to their newsletters, follow them on Social & learn everything. Pick your primary Battleground Are you going to have your own site, is Facebook your frontier? Are you looking to grow via youtube subscribers?
- 9. How to grow Your brand Create useful content That adds value Make sure what you create, has value & is sharable. The more “shareable” your content is, the easier it is to grow. (we’re not talking about motivation images) Guest Blog & Collaborate You’re not known yet, and that’s okay. Find people in your niche that are putting out content & collaborate with them as much as you can. Be Insanely consistent It’s not just hard work that pays off, most algorithms on modern Social Media platforms inherently reward consistent behaviour when deploying content. Use it to your advantage.
- 10. Influencers Looking at a few people from a few niches How to grow your own An outer & inner view of the matrix Measuring Success Revenue, Conversions & Vanity Metrics We’ll be going through a few things
- 12. Measuring Success The Good Newsletter Subscribers YouTube Subscribers Website Comments Social Media Comments The okay Website Visitors Content Engagement Avg view duration Bounce Rate The Ugly Facebook Likes Twitter Followers Friends Just because you can measure it, doesn’t mean you should.
- 13. IF YOU CAN TAKE AWAY ONE THING. BE PERSISTENT “ “