1. www.BeyondIndigoPets.com
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2. www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!
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Simple, Powerful Additions to Rev Up Your Facebook
May 21, 2014 – 11:00-11:30am CST
Join us for a free, 30 minute webinar for Advanced Facebook users where you’ll learn
how to rev up your Facebook page to work harder for your business using a free tool.
There is so much more that you can do with your Facebook page. These additions to
Facebook can be simple or you can get fancy. The important thing is that you can
speed ahead of your competition since most users don’t even realize these options
exist.

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BeeFree Cloud-Based Software
www.beefree.beyondindigopets.com/webinars.html
Beyond Indigo is excited to announce the launch
of BeeFree, a new division of Beyond Indigo that
offers cloud-based software for veterinary
professionals.
This system has been used in Australia for the
past seven years.
All information is available in real time
Can be used on any Internet-connected
device.
Attend an upcoming free webinar
for more information

4. www.BeyondIndigoPets.com
Check Out Beyond Indigo Past Webinars
www.youtube.com/user/beyondindigopets
Website Essentials

5. www.BeyondIndigoPets.com
Responding to Reviews
Ann Pearson
ORM Specialist
ann@beyondindigo.com
877-244-9322 ext 322

6. www.BeyondIndigoPets.com
Objectives
Discuss:
Why and How to Respond to Reviews
How to Create a Super Customer
How Beyond Indigo can help

7. www.BeyondIndigoPets.com
Why should you respond to
reviews?

8. www.BeyondIndigoPets.com
Why should you respond to reviews?
 Negative Reviews
 Costs less to keep an existing client
than to attract a new client
 Up-sales are the best source of growth
 Ripple effect
 Responding: The power of “I’m Sorry”
 Keep public replies short and do the
real work of mending bridges offline

9. www.BeyondIndigoPets.com
Why should you respond to reviews?
 Positive Reviews
 Building relationship
 Showing prospective clients your
personality and connection with families
 Always do these publicly
 Thank you note

10. www.BeyondIndigoPets.com
How to Create a Super
Customer

11. www.BeyondIndigoPets.com
What is a Super Customer?
 Super Customers
 Have left a positive review on multiple
sites
 Often respond to others who have
posted on social media or review sites
 Promote your business on and off-line

12. www.BeyondIndigoPets.com
How can I create a Super
Customer?

13. www.BeyondIndigoPets.com
Punch #1 – Monitor
your review websites.

14. www.BeyondIndigoPets.com
Which review sites should I monitor?
 is King

15. www.BeyondIndigoPets.com
 and
Which review sites should I monitor?

16. www.BeyondIndigoPets.com
Which review sites should I monitor?

17. www.BeyondIndigoPets.com
Which review sites should I monitor?
The Short Answer…
All of them.
Why?
Customers can post on any site
Prospective clients search on all sites

18. www.BeyondIndigoPets.com
Which review sites do I need to monitor?
 We recommend monitoring:
Google+ Local
Yahoo Local
Yelp
Angie’s List
City Search
Foursquare
Insider Pages
Judy’s Book
 Merchant Circle
 Super Pages
 Wellness

19. www.BeyondIndigoPets.com
Punch #2 – Respond
to positive reviews.

20. www.BeyondIndigoPets.com
Respond to Positive Reviews
Within 1week of a positive review being
posted, log in to your business account and
post a public response.
Make it personal
Show connection

21. www.BeyondIndigoPets.com
Respond to Positive Reviews
Avoid rewards
Respect privacy
Keep it positive

22. www.BeyondIndigoPets.com
How Beyond Indigo Can Help

23. www.BeyondIndigoPets.com
How can Beyond Indigo help?
Claiming, updating, tracking, and
responding to reviews can be very time
consuming.
Beyond Indigo offers several types of
supportive programs
ORM Programs
Review Monitoring
Contact us for more information!

24. www.BeyondIndigoPets.com
Recap
Why you should respond to both positive
and negative reviews
Which reviews sites to monitor
How to create a Super Customer
Gave guidelines on responding to positive
reviews

25. www.BeyondIndigoPets.com
THANK YOU for attending!
Ann Pearson
ORM Specialist
ann@beyondindigo.com
877-244-9322 ext 322