Enjoy a sample of my work, including an award-winning campaign on multiple platforms - print, online, outdoor, television and radio. You will find me a versatle marketer. See a variety of collateral, including stationery and brochures. A product launch - a branded coffee sold to benefit underprivileged children - is but one of my innovative ideas. Also, honors and awards as well as volunteer work - some of which involved celebrities you will recognize!

1. Beverly R. Shepard
Award-winning marketer. Experienced in promotions, brand management, event planning,
fundraising, copywriting and copyediting. Journalism and law degrees.
Please enjoy these samples.
I look forward to sharing additional aspects of my work with you and
to discussing how I may help you meet and exceed your goals.
757.406.4659 (cell)
757.471.1436 (home)
757.446.2449 (work)
beverly06_1@netzero.com

2. Readelicious Campaign
“A Redesign So Good You Can Almost Taste It”
Beverly Shepard, Creative Director
This marketing campaign, launched in 2007, won first place in its category
in the state of Virginia. (Awarded 2008, Virginia Press Association.)
Radio and television commercials are available for viewing, upon request.

4. Company-wide Branding Campaign
Beverly Shepard, Concept Proposal
Beverly Shepard, Creative Director
The concept was approved by Publisher Maurice Jones and was activated for more
than 1,600 employees in approximately 10 company offices.

6. The Joy Fund Campaign
Beverly Shepard
Creative Director, 2007
This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children.
More than $200,000 is raised annually for this program.
2007 Campaign
|
PAGE 8 | THE VIRGINIAN-PILOT | 11.15.07 | Thursday News
CALIFORNIA
Navigation equipment is
focus of spill investigation
By Scott Lindlaw
The Associated Press
OAKLAND, CALIF.
Something didn’t seem right
This E-Sheet(R) is provided as confirmation that the ad appeared in The Virginian-Pilot on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content.
to ship pilot John Cota when
he inspected the bridge of
the freighter Cosco Busan at
dawn.
The ship gleamed with state-
of-the-art electronic charting
equipment and two radar dis-
plays that penetrated fog and
darkness, but these vital instru-
ments seemed out of whack, he
told investigators. According to
Cota, he grumbled to the ship’s
captain, but the captain’s replies
reassured him enough that Cota
guided the vessel out of its berth
at the port of Oakland.
But as the 901-foot ship
slipped into a bank of fog,
Section/Page/Zone: A/A008/
the radar conked out, and the
confusion over the electronic NOAH BERGER | THE ASSOCIATED PRESS
charts resurfaced at a critical
moment, according to Cota’s ac-
count. Catastrophe struck mo- NTSB experts are also ana-
background
ments later. lyzing the ship’s voyage data
Radar instruments are emerging
The instruments are emerg- recorder, which captured ra-
as focal points as the National
ing as focal points as the Nation- dio transmissions and radar
Transportation Safety Board
al Transportation Safety Board images that could validate Co-
examines what caused the ship
examines what caused the ship ta’s account.
to sideswipe the San Francisco-
to sideswipe the San Francisco- In other developments:
Oakland Bay Bridge last week,
Oakland Bay Bridge last week, � The Coast Guard has re-
opening a gouge in the ship’s hull,
opening a gouge in its hull and placed the officer overseeing
seen above, and dumping 58,000
dumping 58,000 gallons of the response to the spill, Capt.
gallons of sludge-like bunker fuel
sludge-like bunker fuel into William Uberti. The agency
Client Name:
into San Francisco Bay.
the San Francisco Bay. has been criticized for allow-
Description:
This week, the Coast Guard ing a lapse of several hours be-
Advertiser:
ruled out mechanical failure, tween when officials knew the
pointing to human error, in- Cota has not spoken publicly spill was 58,000 gallons – not
cluding “bridge-management since the accident, which killed 140 gallons as initially report-
issues” among a crew that was hundreds of birds and forced the ed – and when that information
new to the ship. closing of beaches throughout was made public.
But the NTSB, which took the area. But in news briefings � Members of the Chinese
over the safety aspect of the and in interviews, the NTSB crew have hired lawyers and
accident, re-interviewed wit- provided many details of the are refusing to speak with in-
nesses and participants under pilot’s account. vestigators.
oath and is studying the possi- The NTSB emphasized that � The Coast Guard revealed
bility of equipment problems, Cota’s account represents just Wednesday that some of the
board member Debbie Hers- one side of the story, and it is drug and alcohol tests taken
man said. trying to verify his version of by crew members were con-
One of the board’s first tasks events with other witnesses, re- ducted outside the legal time
was to re-interview Cota, among cords and other evidence. limits. Federal law requires all
the most experienced of the sea- For instance, the NTSB crew members to be tested for
men who guide ships through brought in a private expert to alcohol within two hours of an
the bay. After lengthy sessions analyze the radar and electronic incident and for drugs within 32
with Coast Guard investiga- charting devices, Hersman said. hours. Cota was tested within
tors, he was questioned again That analysis found no problems the legal time frames for drugs
for about three hours this week with the instruments, she said and alcohol and tested negative,
by the NTSB. Wednesday. Rear Adm. Craig Bone said.
Insertion Number:
Their happy holidays are in your hands.
Ad Number:
Color Type:
Size:
When you give to The Virginian-Pilot Joy Fund,
you’re making sure needy children in Hampton Roads
will share in the spirit of the holidays. Every penny you
Publication Date: 11/15/2007
give goes directly toward buying toys for youngsters who
might otherwise go without.
Please give generously for the children, because their
holiday joy is in your hands.
To donate, go to www.thejoyfund.org
HERE’S MY CONTRIBUTION TO THE JOY FUND
Name_______________________________________________________________________________
Address_____________________________________________________________________________
City________________________________________________ State________Zip__________________
Email*______________________________________________________________________________
Phone Number**_______________________________________________________________________
Enclosed is my tax-deductible gift of:________________________
Payable by check, money order or credit card: Circle One: Visa MasterCard Discover AmEx
Card Number__________________________________________________________________________
Name on card_____________________________________________________________ Exp.date______
Please list my contribution in The Pilot this way: (eg: In honor of…, With love from…,)
___________________________________________________________________________________
Mail to: The Virginian-Pilot Joy Fund, P.O. Box 2136, Norfolk, VA 23501
*I give The Virginian-Pilot Joy Fund permission to email me about upcoming Joy Fund events and promotions.
**You will only be called if there is a concern about your donation.

7. The Joy Fund Campaign
Beverly Shepard
Art Director, Copywriter, Copyeditor, 2008
This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children.
More than $200,000 is raised annually for this program.
2008 Campaign

8. Conventions, Elections 2008
Beverly Shepard
Creative Director, Copywriter, Copyeditor (for the newspaper’s promotional initiatives)
Democratic and Republican conventions and elections, 2008

10. CareerConnection
Beverly Shepard, copywriter and art director for the CareerConnection holiday campaign.
In addition, throughout the year, I served as CareerConnection brand liaison.
CareerConnection is a regional print and online employment resource.
PAGE 6 | THE VIRGINIAN-PILOT | 12.30.07 | Sunday Classifieds |
Are you putting
your career first
This E-Sheet(R) is provided as confirmation that the ad appeared in The Virginian-Pilot on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content.
in 2008?
Section/Page/Zone: G/G006/
Client Name:
Description:
Advertiser:
Insertion Number:
Ad Number:
Color Type:
Size:
Publication Date: 12/30/2007
The Choice Is Yours.
Own Your Career.
From training opportunities and job fairs, to the most local jobs and the best
employers in Hampton Roads, CareerConnection is the leading
Hampton Roads employment resource. Take charge of your career today!
The most local jobs. The best employers in Hampton Roads.
Daily in The Virginian-Pilot and at HamptonRoads.com
THREE OUT OF FOUR LOCAL JOB SEEKERS DEPEND ON US!*
*Past week usage. Scarborough R1 2007

11. Cinema Promotional Display

12. Cinema Promotional Display

13. Promotional Collateral

14. Mall Display

15. Outdoor

16. Digital Billboards

17. E-mail blasts