A presentation given to the Xtraordinary Women in Business Network in Somerset West on 11 April 2013.

1. To Pin or not to Pin
How small businesses can use Pinterest to
generate leads and sales.
by Bettina Horvath
for Xtraordinary Women / Somerset West
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2. More than 1,000 words
*found via Pinterest
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3. What is Pinterest
Visual content inspiration
Exploring creativity
Sourcing ideas
Time black hole
A must have research tool for marketers wanting to find out
more about their buyer personas
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4. Who uses Pinterest
Consumers
80% females
South Africa is one of the top 10 countries addicted to pinning
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5. The acid test
Start searching for products you are selling
(If you don’t sell products, you sell information)
Take note of your findings
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6. Advantages
Generates traffic
Virality via repin
Follow only what really interests you
An image says more than 1,000 words
Easy to use
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7. Pinterest ideas for B2B
Use infographics, find all relevant ones to your industry and pin
them together on a board
How to guide boards
Tutorial boards
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8. Four ways to use Pinterest
On your website to let others pin your content
On Pinterest to curate your own boards of interesting pins
Search for content
Research your persona’s likes
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9. A Pinterest friendly website
Must have images
Infographics & Instructographics
Make sure images have full description
Name all images
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10. Can you generate leads
No1 marketing goal: increase of database
From pin to email? Not directly
Engage! = Re-pin & comment
Provide AWESOME information with interesting and well curated
boards - aimed at your buying persona
Do not sell directly
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11. Analytics
Verified website
Check traffic from Pinterest in Google Analytics
New Pinterest analytics tool tells you exactly which of your
website pages have been pinned
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12. Tips & Tricks
Comments with 20-40 words only
Enable group pinning (allow others to pin to a board)
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13. “ What marketers and publishers should be doing is
using Pinterest to understand and research their customers not
to force things down their throats–and especially not to pollute
the web with more useless infographics. Michael Gray
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14. Pinsanity - enjoy
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15. Pinned Resources
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16. click here for all
Thank you
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