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Online persuasion

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BetterChange
BetterChange

Workshop gegeven aan Universiteit Maastricht, over wat je nog meer kunt doen dan psycholoog worden als je psychologie gestudeerd hebt.

Tecnologia
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Workshop Online Persuasion Online persuasion Workshop Online persuasion Maastricht University Faculty of Psychology and Neuroscience Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Short bio • www.betterchange.nl • Which Test Won quiz Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Dr. Dirk Franssens • Internationaal Marketing (HBO) • Psychology in Maastricht • PhD Applied Social Psychology in Maastricht • Senior researcher Rutgers/WPF • Founded BetterChange.nl Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Psychology at Maasticht University • Cognitive psychology (bachelor) • Cognitive ergonomics (master) • Psychology and Law (master) • Applied Social Psychology (student- assistent) Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • PhD at Maastricht University • Project “Outcomes” • Sexual Risk Behavior and Mental Health of Young Gay Men in the Netherlands • Intervention Mapping in Maastricht & Bandung, Indonesia Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Why www.BetterChange.nl • Lots of Cialdini in online marketing • Online marketing is not evidence-based • Social Psychology to change behavior • Intervention Mapping • Decision Making (Kahneman) Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Cialdini stuff 1: Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Cialdini stuff 2: Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion www.BetterChange.nl • Optimizing online sales through online persuasion! 1. Review current website. 2. Full persuasion project. Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Decision making 1: The bat is $1.00 more expensive than the ball. How much is the ball? Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Decision making 2: Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Decision making 3: Fast Slow $0.10 $0.05 B A=B Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Cognitive biases: – Availability Heuristic – Achor and Adjustment – Cognitive Illusions – Ilusionary correlation – Peak-end Rule – Rhyming effect – Many more... Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion • Which Test Won quiz: • Two versions A & B of a website • Guess or reason which version leads to more conversions. • 10 websites, 1 winner? • Example Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl 21
Workshop Online Persuasion 1. Freo Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion  Geachte heer Franssens, U spreekt  Spreek ik met dhr. Franssens? met Anita XX van Nuon.  Klopt het dat u ondernemer  Bel ik gelegen? bent?  Weet u dat u – sinds januari - X veel energiekosten kan besparen omdat u ook privé een zakelijk energiecontract af kunt sluiten?  Essent… Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 2. ANWB Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 3. UNIVÉ Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 4 Commitment / Foot-in-the- door Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 4. DELL Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 5. Auto-leads Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion DELL Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 6. Urban-Outfitters Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 7. MoneYou Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 8. MoneYou Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 9. Freo Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 10. Final question: Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion 9% Optimizing your online dialogue! www.BetterChange.nl
Workshop Online Persuasion That’s it! Follow me @dxfranssens Link with me at: linkedin.com/dirkfranssens Optimizing your online dialogue! www.BetterChange.nl

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