How are people’s expectations and learning habits changing in a digital age?

1. How are people’s expectations and
learning habits changing in a digital age?
BETT Learning at Work Summit
22 January 2014
Myles Runham
Head of Online, BBC Academy

2. • What’s the problem?
• How to think about it…?
• eLearning needs new skills…
Agenda

3. Faced with a learning need,
what do we think of?

5. Or…?

7. Or…?

9. Source: Centre for Learning & Performance Technologies
1 Twitter
2 GoogleDocs/Drive
3 YouTube
4 Google Search
5 PowerPoint
6 Evernote
7 Dropbox
8 Wordpress
9 Facebook
10 Google+/Hangouts
Top 10 tools for Learning 2013
Are web learning tools special?

10. It’s not about substitution

11. Trying to solve an “training eLearning problem”
Courses
&
Classes
• Familiar
• “easy” to
produce
• Formal
• Linear
• Predictable
• Trackable
• Rich
• Not discoverable
• Expensive
• Hard to maintain
• Long
• Locked away/internal
• Not distributable or
shareable
• Exclusive

12. Clips
Trying to solve an “training eLearning problem”
• Open
• Distributed
• Discoverable
• Short
• Cheap(er)
• Felxible
• Standard
• Shareable
• Short
• Interaction limited
• Narrative limitations
• Hard to treat a
subject/theme in depth
• Not “familiar”
• Not (well) packaged
• Accreditation
measurement

13. Unpack
formal
Package
short form
content
How are we trying to resolve this problem?
Clips
Courses
&
Classes
• Collections
• Playlists
• Curation
• Personalisation
• eBooks
• Apps
• Open badges?
• Tin Can API?

14. How can we respond?

15. Organise. Don’t dictate.

16. Discovery and context – not only content

17. Context and content

18. Onward navigation

19. BBC Academy innovations projects
• Exploring and testing
• (Re)using existing content
• Present in new ‘wrappers’
– Mozilla Open Badges
– Content Playlists
– Social Tools

20. Digital learning provision needs new skills
• Start managing a product set
• Beyond course production/commissioning
• Manage a roadmap
• Digital product management skills
– Design
– Information Architecture
– User experience
– User Interface
– Product Management – a lifecycle
• Data and feedback
• Content production - editorial sensibility over
interaction design – tell a story

21. Any questions?
• www.bbc.co.uk/academy
• myles.runham@bbc.co.uk
• Twitter: @mylesrun