The proposed music video would tell the story of a teenage girl who spirals into alcohol and drug abuse, pushing away her friends and loved ones until she is alone. It aims to reflect the emotional journey and lyrics of the song "I just need a friend" through acting, props, dance, and cinematography. Inspiration comes from videos like Rihanna's "We Found Love" that use handheld camera work and color flashes. Health and safety considerations include glass bottles, equipment, locations, weather, and performer well-being. The target audience is students aged 16-24, primarily females.

1. THE PITCH
Carl Martin – I just need a friend
Our Music Video Pitch by Beth Collett, Danii Round and Dom O’Brien
http://www.reverbnation.com/carlmartin

2. MOOD BOARD
Black and white
FLASHING
Alone
LIGHTS AND
COLOUR
Emotion

3. PROPOSED NARRATIVE
 The story involves a teenage girl with a loving boyfriend, great
clothes, a party lifestyle, friends and money. She then turns to
alcohol and drugs, which affects her mental health and pushes
away her loved ones leaving her alone with no-one. Thus relating
to the lyrics of the song “I just need a friend”. We want our video
to reflect the emotional journey of the young girl through
acting, props, dance and cinematography.

4. OUR MODELS
Actress - Katy Dancer - Amara

5. INSPIRATION
 Rihanna – We found love
http://www.youtube.com/watch?v=tg00YEETFzg
 Hand held camera in Skins – TV Drama
http://www.youtube.com/watch?v=RC6zFBji_vQ
 Kanye West – All of the lights
 http://www.youtube.com/watch?v=HAfFfqiYLp0
 The work of director Melina Matsoukas
 Black Swan – Film

6. TARGET AUDIENCE
 We feel Target Audience is significantly important, the clearer
the idea of who you want your target audience to be, the more
successful to music video.
 Student/undergraduate
 Jicnar Scale: B – C1
 Age group 16-24
 Females

7. CONSUMPTION PROFILE

8. HEALTH AND SAFETY AND
LOGISTICS
 The use of glass bottles in video
 Tripping over technical equipment
 Location Safety (roads, rocks)
 The safety of our models (warmth due to filming in winter months)
 Travelling to locations (car and bus)
 Weather set backs
 Safety of our performers (dancers warming up and cooling down)

9. THANK YOU FOR VIEWING OUR
PRESENTATION
We hope we have created a clear image in your heads about the
type of music video we are trying to create, feel free to ask any
questions!