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Kick-Off Day
   Sep   15th
Beta-Start’s sponsors, supporters and partners
Alfa                   Beta




Gama                  Supporter




Partners

                                                 2
3
“All great journey starts with
         a first step.”


                                 4
You’re now a Beta-starter – Welcome to this amazing group
of enchanted entrepreneurs




                                                            5
6
During Beta-start you will:

• Develop your idea until it is bullet proof with the help of experienced
  mentors;
• Learn from successful entrepreneurs and professionals;
• Structure your business model and strengthen competitive advantage;
• Prototype your product / service and do market research;
• Take your idea further with design thinking workshops; Learn to
  communicate your project to investors - You may need help;
• Learn how to recruit and manage talent - because the team is the
  foundation of your success;
• and ... you will be able to present your project to a group of investors and
  clients.

                                                                             7
The acceleration program includes:

• More than 90 hours of hands-on activities in various areas;
• Mentorship: 30 successful entrepreneurs and professionals with over 10
  years of experience in international markets;
• A dedicated Coach for project;
• Inspiring Talks
• Demos day: all the participating ideas will have the opportunity to
  formally present a pitch to possible clients and a pool of more than 60
  investors.
• Trainers from different backgrounds will provide you with a number of
  workshops where you can expand your business knowledge
  (e.i Social Media, Design Thinking, Finance, Pitch...)
• Workspace: Internet access, printer, and meeting rooms;


                                                                            8
Only 6 rules to keep in mind

1.   Don’t arrive late to workshops and specially mentoring sessions
2.   Mandatory attendance
3.   Never miss the Collaborative session (every Monday afternoon)
4.   You get what you give – work hard and collaborate
5.   Deliverables have to be presented to your coach every week
6.   Prepare mentoring sessions and workshops and allocate resources
     wisely




                                                                       9
Each Beta-Starter will have

•   Each team will have a coach
•   a set of mentors
•   a comprehensive array of workshops
•   a financial mentor
•   Access to potential clients and investors




                                                10
A Coach is




             11
Mentors are




              12
Trainers are




               13
Slide Structure for weekly deliverables

1.   Pitch
2.   Weekly Deliverables
3.   Previous week
4.   Problems
5.   Next week




                                          14
Weekly deliverables

1.   Updated Business model canvas
2.   Mentors and clients feedback summary
3.   Updated MVP
4.   Updated Final presentation slides
5.   Biweekly Blog posts about your project




                                              15
Beta-Start Calendar – Week 1 & 2




                                   16
Beta-Start Calendar – Week 3 to 6




                                    17
1 Minute Pitch (some examples)

   (Founders Institute approach)

  My company, (company name),

  Is developing (a defined offering)
                                                (Dave McLure’s approach)
     To help (a target audience)                      We’re x, for y
          (solve problem)                    Ex. We’re AirBnB, for coworkers

         (with secret sauce)                                or
                                         Max 3 key words / phrases, 2 sentences
                                Ex. Slideshare, is the world’s larger community for sharing
                                                      presentations

                                                                                      18
3 min Pitch – Demo Day




                         19
20-30 min Pitch - Investors (12 Slides)

1. Elevator Pitch
2. The Problem
3. Your Solution
4. Market Size
5. Business Model
6. Proprietary Tech
7. Competition
8. Marketing Plan
9. Team / Hires
10.Money / Milestones
11.Happy end


                                          20
Executive Summary




                    21
Lean Startup

•   Talk to Customers; Discover Problems
•   Progress ≠ Features (Less = More)
•   Fast, Frequent Iteration (+ Feedback Loop)
•   Measure Conversion; Compare 2+ Options
•   Focus on Product/Market Fit (don’t “launch” b4)
•   Keep it Simple & Actionable




                                                      22
Some thoughts

•   Ideas are worthless
•   Get feedback early and iterate
•   Don’t plan, prototype
•   Look for the pain, find what they love and focus on what matters
•   Avoid co-founder conflict
•   Engage great mentors
•   Make decisions quickly
•   Use your head, then trust your gut
•   Be flexible and learn from your failures
•   You don’t have to raise money, don’t forget about boot-straping
•   Show, don’t tell
•   Discover Work-Life Balance


                                                                       23
24
Some references – books




      Lean Startup,    Costumer      Business
      Eric Ries        Development   Model Canvas




      The Startup      The Art of      Startup
      Owner’s Manual   he Start        Weekend
                                                    25
Some references – websites

• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• KISSmetrics.com Hiten Shah / Neil Patel (website)
• How To Pitch a VC Dave McClure (slides, NSFW)
• VentureHacks.com
• Brad Feld, Jason Mendelson: AskTheVC.com
• Andrew Chen: AndrewChenBlog.com


                                                                      26
Activation
Tools:
  Crazy Egg (Visual Click Mapping)
    http://crazyegg.com
  Google Website Optimizer (A/B & Multivariate Testing)
    http://google.com/websiteoptimizer
  Marketo.com (B2B Lead Generation Management)
    http://marketo.com


Resources:
  Experimentation and Testing: A Primer
    kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html
  Landing Page Design Toolbox: 100 Tips & Tools
    http://tinyurl.com/326co6
  Landing Page Tutorials & Case Studies
    http://www.copyblogger.com/landing-pages/
  101 Easy Easy to use Google Website Optimizer
    http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/




                                                                                     27
Retention
Tools
  Campaign Monitor / MailChimp (email newsletter software)
    campaignmonitor.com / mailchimp.com
  TriggerMail (site-centric email management)
    triggermail.net
  Litmus (email and website design testing - clients / browsers)
    litmusapp.com

Resources
  30 free HTML email templates
    campaignmonitor.com/resources/templates.aspx
  Best Practices in Writing Email Subject Lines
    mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml
  Learning Viral: Viral Emails of Tagged.com
    okdork.com/2008/04/10/learning-viral-studying-taggedcom/



                                                                                  28
Acquisition

Tools
  Google Analytics (web analytics)
    google.com/analytics
  Google Keyword Tool (keyword research tool)
    adwords.google.com/select/KeywordToolExternal
  SEO Book Tools (SEO related tools)
    tools.seobook.com

Resources
  SEO Book Blog
    seobook.com/blog
  The Social Media Manual: Read Before You Play
    searchengineland.com/071120-144401.php
  Strategies to ruthlessly acquire users
    andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html


                                                                            29
References

Tools
  Gigya (social media distribution & tracking tool)
    gigya.com
  ShareThis / AddThis (sharing buttons)
    sharethis.com / addthis.com
  GetMyContacts (PHP contacts importing & invitation software)
    getmycontacts.com

Resources
  Seven Ways to GO VIRAL
    lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/
  What’s your viral loop? Understanding the engine of adoption
    andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html
  Metrics: Where Users Come From
    slideshare.net/guest2968b8/rockyou-snap-summit-32508


                                                                            30
Revenue

Resources & Tools
 Revenue Metrics (Andrew Chen)
   http://tinyurl.com/47r63a
 How to Create a Profitable “Freemium” Startup (Andrew Chen)
   http://tinyurl.com/8z9ygk
 2008 Affiliate Marketing Review (Scott Jangro)
   http://tinyurl.com/86wak4




                                                               31
32
Join us...

ADDRESS:                      CONTACTS:

Sede                          Pedro Rocha Vieira
Rua Princesa Maria Benedita   pedro.rochavieira@Beta-i.pt
nº 1 - 1º F                   +351 919 561 688
2560-359 Torres Vedras
                              André Marquet
Startup Lisboa                Andre.marquet@beta-i.pt
Rua da Prata                  +351 918 757 720
nº 80
1100 Lisboa                   Tiago Pinto
                              tiago.pinto@beta-i.pt
tlf.: +351 214 064 308
                              +351 966 017 280




                                                            Thank you!

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Beta-start Program

  • 1. Kick-Off Day Sep 15th
  • 2. Beta-Start’s sponsors, supporters and partners Alfa Beta Gama Supporter Partners 2
  • 3. 3
  • 4. “All great journey starts with a first step.” 4
  • 5. You’re now a Beta-starter – Welcome to this amazing group of enchanted entrepreneurs 5
  • 6. 6
  • 7. During Beta-start you will: • Develop your idea until it is bullet proof with the help of experienced mentors; • Learn from successful entrepreneurs and professionals; • Structure your business model and strengthen competitive advantage; • Prototype your product / service and do market research; • Take your idea further with design thinking workshops; Learn to communicate your project to investors - You may need help; • Learn how to recruit and manage talent - because the team is the foundation of your success; • and ... you will be able to present your project to a group of investors and clients. 7
  • 8. The acceleration program includes: • More than 90 hours of hands-on activities in various areas; • Mentorship: 30 successful entrepreneurs and professionals with over 10 years of experience in international markets; • A dedicated Coach for project; • Inspiring Talks • Demos day: all the participating ideas will have the opportunity to formally present a pitch to possible clients and a pool of more than 60 investors. • Trainers from different backgrounds will provide you with a number of workshops where you can expand your business knowledge (e.i Social Media, Design Thinking, Finance, Pitch...) • Workspace: Internet access, printer, and meeting rooms; 8
  • 9. Only 6 rules to keep in mind 1. Don’t arrive late to workshops and specially mentoring sessions 2. Mandatory attendance 3. Never miss the Collaborative session (every Monday afternoon) 4. You get what you give – work hard and collaborate 5. Deliverables have to be presented to your coach every week 6. Prepare mentoring sessions and workshops and allocate resources wisely 9
  • 10. Each Beta-Starter will have • Each team will have a coach • a set of mentors • a comprehensive array of workshops • a financial mentor • Access to potential clients and investors 10
  • 14. Slide Structure for weekly deliverables 1. Pitch 2. Weekly Deliverables 3. Previous week 4. Problems 5. Next week 14
  • 15. Weekly deliverables 1. Updated Business model canvas 2. Mentors and clients feedback summary 3. Updated MVP 4. Updated Final presentation slides 5. Biweekly Blog posts about your project 15
  • 16. Beta-Start Calendar – Week 1 & 2 16
  • 17. Beta-Start Calendar – Week 3 to 6 17
  • 18. 1 Minute Pitch (some examples) (Founders Institute approach) My company, (company name), Is developing (a defined offering) (Dave McLure’s approach) To help (a target audience) We’re x, for y (solve problem) Ex. We’re AirBnB, for coworkers (with secret sauce) or Max 3 key words / phrases, 2 sentences Ex. Slideshare, is the world’s larger community for sharing presentations 18
  • 19. 3 min Pitch – Demo Day 19
  • 20. 20-30 min Pitch - Investors (12 Slides) 1. Elevator Pitch 2. The Problem 3. Your Solution 4. Market Size 5. Business Model 6. Proprietary Tech 7. Competition 8. Marketing Plan 9. Team / Hires 10.Money / Milestones 11.Happy end 20
  • 22. Lean Startup • Talk to Customers; Discover Problems • Progress ≠ Features (Less = More) • Fast, Frequent Iteration (+ Feedback Loop) • Measure Conversion; Compare 2+ Options • Focus on Product/Market Fit (don’t “launch” b4) • Keep it Simple & Actionable 22
  • 23. Some thoughts • Ideas are worthless • Get feedback early and iterate • Don’t plan, prototype • Look for the pain, find what they love and focus on what matters • Avoid co-founder conflict • Engage great mentors • Make decisions quickly • Use your head, then trust your gut • Be flexible and learn from your failures • You don’t have to raise money, don’t forget about boot-straping • Show, don’t tell • Discover Work-Life Balance 23
  • 24. 24
  • 25. Some references – books Lean Startup, Costumer Business Eric Ries Development Model Canvas The Startup The Art of Startup Owner’s Manual he Start Weekend 25
  • 26. Some references – websites • Startup Lessons Learned Eric Ries (blog) • Customer Development Methodology Steve Blank (presentation, blog) • Startup-Marketing.com Sean Ellis (blog) • KISSmetrics.com Hiten Shah / Neil Patel (website) • How To Pitch a VC Dave McClure (slides, NSFW) • VentureHacks.com • Brad Feld, Jason Mendelson: AskTheVC.com • Andrew Chen: AndrewChenBlog.com 26
  • 27. Activation Tools: Crazy Egg (Visual Click Mapping) http://crazyegg.com Google Website Optimizer (A/B & Multivariate Testing) http://google.com/websiteoptimizer Marketo.com (B2B Lead Generation Management) http://marketo.com Resources: Experimentation and Testing: A Primer kaushik.net/avinash/2006/05/experimentation-and-testing-a-primer.html Landing Page Design Toolbox: 100 Tips & Tools http://tinyurl.com/326co6 Landing Page Tutorials & Case Studies http://www.copyblogger.com/landing-pages/ 101 Easy Easy to use Google Website Optimizer http://conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ 27
  • 28. Retention Tools Campaign Monitor / MailChimp (email newsletter software) campaignmonitor.com / mailchimp.com TriggerMail (site-centric email management) triggermail.net Litmus (email and website design testing - clients / browsers) litmusapp.com Resources 30 free HTML email templates campaignmonitor.com/resources/templates.aspx Best Practices in Writing Email Subject Lines mailchimp.com/resources/best-practices-in-writing-email-subject-lines.phtml Learning Viral: Viral Emails of Tagged.com okdork.com/2008/04/10/learning-viral-studying-taggedcom/ 28
  • 29. Acquisition Tools Google Analytics (web analytics) google.com/analytics Google Keyword Tool (keyword research tool) adwords.google.com/select/KeywordToolExternal SEO Book Tools (SEO related tools) tools.seobook.com Resources SEO Book Blog seobook.com/blog The Social Media Manual: Read Before You Play searchengineland.com/071120-144401.php Strategies to ruthlessly acquire users andrewchen.typepad.com/andrew_chens_blog/2007/04/10_obvious_stra.html 29
  • 30. References Tools Gigya (social media distribution & tracking tool) gigya.com ShareThis / AddThis (sharing buttons) sharethis.com / addthis.com GetMyContacts (PHP contacts importing & invitation software) getmycontacts.com Resources Seven Ways to GO VIRAL lsvp.wordpress.com/2007/03/02/seven-ways-to-go-viral/ What’s your viral loop? Understanding the engine of adoption andrewchen.typepad.com/andrew_chens_blog/2007/07/whats-your-vira.html Metrics: Where Users Come From slideshare.net/guest2968b8/rockyou-snap-summit-32508 30
  • 31. Revenue Resources & Tools Revenue Metrics (Andrew Chen) http://tinyurl.com/47r63a How to Create a Profitable “Freemium” Startup (Andrew Chen) http://tinyurl.com/8z9ygk 2008 Affiliate Marketing Review (Scott Jangro) http://tinyurl.com/86wak4 31
  • 32. 32
  • 33. Join us... ADDRESS: CONTACTS: Sede Pedro Rocha Vieira Rua Princesa Maria Benedita pedro.rochavieira@Beta-i.pt nº 1 - 1º F +351 919 561 688 2560-359 Torres Vedras André Marquet Startup Lisboa Andre.marquet@beta-i.pt Rua da Prata +351 918 757 720 nº 80 1100 Lisboa Tiago Pinto tiago.pinto@beta-i.pt tlf.: +351 214 064 308 +351 966 017 280 Thank you!