In this presentation for the Integrated Marketing Week NY event, CEO of BestBuzz, Carrie Layne, shows the IMW attendees how to use technology to create powerful connections and experiences for their customers. Using a variety of random mobile entry points as a demonstration, Layne wowed the audience by turning objects into mobile conversations. In one example, she had the audience scan Seth Godin's V is for Vulerable book cover with the BestBuzz app, which created an experience for them to win a free autographed copy of Godin's newest book. BestBuzz is an integrated mobile and social marketing solution that helps brands make connections, start conversations, and enhance the customer experience along the path-to-purchase. The patent-pending BestBuzz technology connects the physical and digital worlds through mobile entry points (MEP), which are all managed and tracked through a single dashboard. Mobile entry points can include SMS text, QR codes, NFC, UPC barcodes, Image Recognition, and Geofence technology, which can lead to a mobile app, mobile web, mobile video, mobile purchase, augmented reality, sweepstakes, promotion, or other mobile-friendly experience for the customer. The BestBuzz technology is fully integrated with social media networks, so partners can also present exclusive rewards for customers that want to share the experience with their friends.

1. Image Recognition - MEPWord-of-Mouth BUZZ

2. BRICK-TO-CLICK
The New B2C Integrated Marketing Opportunity
#GetBuzzed
#IMW13

3. 92% of consumers trust recommendations from friends.

4. Mobile Entry Points of BestBuzz (MEP)

5. 4
Creative QR Code designs to match any campaign

6. Image Recognition and Augmented Reality- MEP
Scan Your Brand technology with BestBuzz.
Lead customers to an augmented reality or mobile experience.

7. Image Recognition - MEP
Scan Seth Godin’s book cover with the
BestBuzz app. Connect with social to
buzz-in & win a free copy of his book!

8. Event Marketing: SOLD OUT! Case Study

9. 8
BestBuzz Drives PAGE 1 Google SEO Results

10. Dashboard Management and Analytics

11. Case Study & Video: NYC Fashion Week
BeautiControl
New York Fashion Week
RESULTS
Avg # Friends on Facebook 912
Buzz Scans 46
Social Impressions 41,960
Social Clicks 1,768
Social Action Ratio 1 Scan=38 Clicks
BuzzCodes printed on 100 Bags full of Product Giveaways
10
Watch how BC generated
Buzz at NYC Fashion Week:
http://bit.ly/NY-QR

12. Case Study: Cadillac Escalade Launch
Social Good Campaign with BestBuzz
11
Timeframe (4 weeks campaign): September - October 2011
Promotion: Bold Drive to Change Lives
Reward: $150,000 Media Award for charity that generated the
most “buzz” over 4 weeks
Buzz Campaign Winner: Taylor’s Gift, Todd and Tara Storch
*BUZZ BONUS: In addition to Taylor’s Gift winning the Cadillac
media award, they also increased donor registrations.
When the user scanned the QR code to vote for Taylor’s Gift
with BestBuzz, a message telling the user’s friends that it “only
takes 60 seconds to become an organ donor” was shared on
social media with a link to a mobile-friendly organ donor
registration website.
Over 85,000 people registered to
become an organ donor through this
Buzz campaign in 4 weeks.

13. Click to edit Master title style
SMART: BestBuzz mobile app supports the 4 major smartphone OS
MULTILINGUAL: Brands can communicate to customers in 32 languages
SOCIAL: Agnostic technology allows customers to connect with multiple
social networks- Facebook, Twitter, Foursquare, LinkedIn, Google+
MOBILE: Easily create and manage dynamic mobile optimized landing
pages: CRM Data, Promotions, Enter to Win, Social Media, Product Info,
Video, Real Time Polling, Customer Reviews, Purchases, and more …
ROI: Word-of-Mouth: 25x higher CTR over Promoted/Sponsored Ads
Management: Single dashboard to easily manage, control, measure and
optimize marketing campaigns and messages in real-time, targeted by:
actions, time, user, location and more.
Integrated Marketing Checklist

14. #GetBuzzed
Carrie Layne
Founder, BestBuzz
carrie@bestbuzz.bz
214-741-1887
@carrielayne