Content is the foundation of every successful online marketing plan. Here are fourl content marketing tips and resources to help you increase sales and revenue.

2. 85% of marketers publish branded content,
but only 36% do it effectively. – Forrester Research
Content is the foundation of every successful online marketing plan but it’s not easy. Understanding that content is king is one thing.
Knowing how to create successful high value content is entirely different.
Here are four content marketing tips to help you increase revenue.
1. Develop Your Keyword Strategy
Perform your keyword research. Find out what keyword phrases and questions you
believe potential clients search for when looking for your products and services online.
Then establish a list of 30 keywords. There are many strategies and tools. One such
tool is the Google Keyword Planner. Paste your keyword list into the tool and Google
will generate more ideas. Review the list and select the most relevant keywords with
the highest search volume. Analyze the ranking position, number of web site visits, and
leads generated by each keyword. Select the most important topics to write about and
develop your content strategy for the next six to 12 months.
2. Hire The Best Agency/Writers
Use your in-house talent and resources to create content if you are lucky enough to
have them. If not, hire professional writers that have experience in your industry. It’s
best to use an marketing agency or, if you are so inclined, hire and vet the writers
yourself. Vetting writers yourself can be daunting and time consuming. Not only do
writers need to be experienced in the subject matter, they’ll need to adhere to
deadlines and provide a style that is consistent with your brand.
3. Develop Your Titles and Topics
Prior to developing your title ideas, you’ll need to understand what types of titles or
headlines generate the most clicks. Then it’s time to brainstorm. Look for the latest
industry trends, tips, and what people are talking about. There are numerous tools
to help in your search, such as: Alltop.com, SocialMention.com, Twitter, and Uber
Suggest.
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4. Optimize Your Content
Upon receiving the content from your writer, you’ll need to optimize it, then
publish and distribute it.
Implementing these processes will provide a solid foundation to create successful high
value content, and more importantly generate leads.
For help developing content marketing that generates leads call 877.447.0134.