1. Brand by Design - Walter Landor Presented May 5, 2006 at the National Museum of American History Modified February 8, 2009

2. Augsburg Synagogue – interior Designed by Fritz Landauer – his father

3. Walter’s arrival to the U.S. with the British Pavilion at the 1939 NY World’s Fair

4. Walter and Jo Martinelli Landor

6. Before self-service grocery stores and then the new supermarket A full-service General Store Piggly Wiggly’s patented new self-service store A&P full-service store

7. Early Branded Ads Kellogg’s Corn Flakes Uneeda Biscuits Quaker Oats Smith Brothers’ Cough Drops “Trade” and “Mark”

8. Getting Started – the 1940s

10. Walter Landor at the supermarket

11. A post-shopping interview

12. Focus group reviews

13. Getting Ready – the 1950s

14. Beverages – beers

15. Beverages - wines

16. Beverages – spirits

17. Beverages – non-alcoholic

18. The Klamath – the ship of Dreams

19. Klamath – staff on top deck

20. Landor’s Museum of Packaging Antiquities

21. A “Gathering of Communicators”

22. Walter Landor – Welcome aboard Christening – September 11, 1964

23. Klamath and the San Francisco skyline

24. Landor’s new projects - airlines

25. Financial

26. Packaged goods

27. Packaged foods

28. Packaged foods

29. Packaged foods

30. Transportation

31. Branding

32. Branding

33. Branding Cotton – Draft Cotton – Final

34. Branding

35. Walter Landor “ A Product is Made in the Factory, a Brand is Built in the Mind .”