1. [Insert Date]
Faye Berica Robinson
Event & Marketing Professional

2. Table Of Contents
Table of Contents…………….…………………………………………………………………….2
Introduction………………………………………………………………………………………...3
Resume’…………………………………………………………………………………………….4-5
Examples of Work Experience………………………………………………………………..6
Sole Plus Case Study………………………………………………………………………...7-8
Freedom School Partners experience………………………………………………....…9
A
Marketing/PR…………………………………………………………………………………....1o
Sole Plus’ “SOLEcial Activism” and Art|Sole|Life Tour……………………...…11-12
Donec Vitae Sem
Dusk till Dawn “Art+Sole+Life, Cupcakes and Champagne…… ………………13
The Clog: News and Culture Flowing Daily…………………………………….……14
Recommendations and References…..…………………………………………………….15
Recommendation from Hillary Ryan Dye……………………………………………16
A. Proin tristique.
Recommendation from Brian Keith Miller………………………………………...…17
B
List of References………………………………………………………………………..….….18
B. Curabitur.
C. Praesent ante.
C
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3. Greetings,
My name is Berica Robinson and I currently reside in Charlotte, North Carolina, where I’m pursuing my dream
of planning and coordinating events. My passion is:
‘Making visions realized’ become ‘visions actualized’
I was introduced to event planning in high school, where I planned, implemented, and raised over $1000 for the
March of Dimes. My love for event planning was heightened when I enrolled in an event management course at
Clemson University. After taking that course I became very active and held various positions in campus
organizations. During my tenure at Clemson University I was the Special Events Director for CLEMSONLiVE
(the student-led organization that brings entertainment to campus), Social and Fundraising Chair for Delta
Sigma Theta Sorority, Inc., Treasurer of the Women’s Leadership Committee, and an active member of many
other organizations.
Since relocating to Charlotte, I’ve been afforded many opportunities to not only plan and implement events, but
also to market the events. As the Graduate Assistant for the Office of Women’s Programs at the University of
North Carolina at Charlotte I assisted in creating, planning and implementing programs and events on campus A
that raised awareness to women’s issues ranging from women empowerment to domestic violence. My tasks
also included planning conferences, round-table events, ‘Lunch & Learns’, informational programs and
interacting with students, vendors, and panelists. I also utilized marketing techniques such as mass emails,
Donec Vitae Sem
media releases, e-newsletters, while also capitalizing on my social media skills by using Facebook and twitter.
Last summer I was afforded the opportunity to serve as the Development Intern with Freedom School Partners,
Inc. located in Charlotte, North Carolina. In this position I was responsible for event planning, marketing,
communications, PR, creating and cultivating relationships through various facets of communication, social
media management, and database management. I played an integral role in implementing Freedom School
Partners’ annual Carolinas Jubilee fundraiser. My biggest accomplishment in this role was initiating, cultivating
and managing Freedom School Partners partnership with Sole Plus. This partnership resulted in over 200 local
children receiving new Converse® for Christmas.
A. Proin tristique.
My ultimate goal is to become an Event Manger for an organization that has a people centric culture, and is
dedicated to leaving a positive impact on its local community. B
B. Curabitur.
C
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4. PROFESSIONAL RESUME
F aye B erica R obinson
8547 Frog Hopper Lane ~ Charlotte, NC 28213 ~ 803-556-0334 ~ fayebrobinson@gmail.com
Core Competencies
Event Coordination Budget Management Volunteer management
Social Media management Marketing Relationship Cultivation
Related Experience
Sole Plus, Inc, Freelance Event Planner 09/2011-12/2011
Charlotte, North Carolina
• Successfully initiated, planned and executed Sole Plus's Art|Sole|Life Tour Charlotte, held at McColl Center for Visual Art,
with over 300 community patrons.
• Developed and planned event layouts, schedules, and run of show.
• Leveraged community connections to stay below budget.
• Initiated and cultivated event partnerships and sponsorships.
• Increased credibility and client awareness by developing marketing presentations/proposals, public relations campaigns,
articles and press releases.
• Worked closely with the Executive Director to identify new partnership and sponsorship opportunities and routinely
participated in the solicitation process.
• Managed project and served as primary liaison between client and multiple internal groups to ensure clarity of goals and
quality and adherence to deadlines.
• Created and executed marketing/PR campaign, including press releases, blog articles, social media messages and mass
emails.
Freedom School Partners, Development and Special Event Intern 06/2011-09/2011
Freedom School Partners, Inc, Charlotte, North Carolina
• Supported Director of Development in daily operations.
• Assisted in the planning and execution of annual luncheon, raising over $75,000 and enhancing community recognition.
• Worked closely with Nascar Hall of Fame personnel to coordinate and arrange seating charts, event décor and layout for
annual luncheon.
• Tracked, managed and stayed under budget for event décor.
• Designed and executed branding plan to rename and re-brand Freedom School Partners monthly e-
newsletter, resulting in increased organization exposure.
• Worked closely with all departments to develop plans that aligned with the organizations strategic business plans and
branding.
• Managed and monitored various databases, such as Raiser's Edge, Vertical Response, and Microsoft Excel.
• Defined industry segments and identified partnership opportunities on the state and national level.
• Researched, analyzed and compiled trend reports, conducted presentations, and effectively made knowledgeable
recommendations to superiors.
• Trained and managed volunteers and peers for events and programs.
• Successfully initiated and implemented new partnerships with community based organizations.
• Initiated “SOLEcial Activism” workshops in partnership with Sole Plus, which resulted in free Christmas gifts for over
200 underprivileged youth.
Office of Women’s Programs, Graduate Assistant 01/2010- 06/2011
University of North Carolina-Charlotte, Charlotte, North Carolina
• Supported the Assistant Director of Women's Programs day-to-day operations.
• Increased annual events and programs by 75%.
• Served as Volunteer Coordinator for all programming and events.
• Assisted in making travel arrangements, setting up conference calls, and other administrative duties.
• Assisted in creating and managing all marketing and public relations efforts.
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5. PROFESSIONAL RESUME (CONTINUED)
F aye B erica R obinson
8547 Frog Hopper Lane ~ Charlotte, NC 28213 ~ 803-556-0334 ~ fayebrobinson@gmail.com
• Responsible for all aspects of event technology, including audiovisual, portable sound equipment, and laptop technology,
among other
• Effectively raised $10,000 in sponsorship dollars for the Office of Women's Programs, through research and effective
networking and community involvement activities.
• Collected over 400 cell phones and accessories for Verizon Wireless's HopeLine Foundation.
• Developed rewards programs to encourage campus engagement and volunteerism.
• Pinpointed potential problems, and worked proactively to eliminate issues before events.
• Served as point of contact for all programs and events.
• Tracked events and used results to make informed decisions on future events and programs
• Managed team of three, responsible for on-going event coordination and marketing.
• Assigned tasks to associates, staffed projects, tracked progress and updated all necessary parties.
CLEMSONLiVE, Special Events Director 12/2007-12/2008
Clemson University, Clemson, South Carolina
• 2008 Director of the Year.
• Developed, balanced and managed an annual budget of $28,000.
• Oversaw logistics of events with travel and hotel arrangement of artists, hospitality, and itineraries.
Leadership Experience
The Park Ministries, Young Adults Volunteer 08/2011-Present
University Park Baptist Church, Charlotte, North Carolina
• Created Event and PR plan for Café Soul Event.
• Developed and distributed marketing materials for events.
• Assists in guest registration, events set up and break down.
Delta Sigma Theta Sorority, Inc. (Omicron Phi Chapter) PPD Chair 05/2007- 02/2009
Clemson University, Clemson, South Carolina
• Created and implemented social and charitable programs and events for the chapter such as semi-formals, senior
dinners, anniversaries, date auctions
• Worked closely with Graphic Designs Director over the creation and distribution of promotional tools for the public
Women’s Leadership Committee, Treasurer 10/2007- 05/2008
Clemson University, Clemson, South Carolina
• Planned and executed Clemson University’s inaugural Women’s Leadership Conference with over 120 participants.
• Developed and managed and analyzed $20,000 budget.
• Computed, recorded, and proofread data, records and reports.
Education
Masters of Public Administration, University of North Carolina at Charlotte 01/2010-05/2011
Concentration: Nonprofit Management
No degree obtained
Charlotte, North Carolina
Bachelor of Science in Parks, Recreation and Tourism Management, Clemson University 05/2009
Concentration: Sports Management
Clemson, South Carolina
Minor: Business Administration
Computer Skills
Proficient in Microsoft Office programs, Microsoft Outlook, Constant Contact, Word Press, Vertical Response, and Raiser’s
Edge.
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6. Work Experience
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7. Case Study: Sole Plus’s
“SOLEcial Activism” and
Art|Sole|Life Tour
When Sole Plus (nonprofit
dedicated to inspiring youth
through art, located in Atlanta,
GA) decided to collaborate with
Freedom School Partners ( a
Charlotte nonprofit dedicated to
serving at risk youth and families
living in poverty) to implement
its “SOLEcial Activism”
workshop, their goal was to
impact the lives of Charlotte
children, while also creating a
lasting impression on the
Charlotte community.
Through media grass roots
efforts, in-kind donations and
sponsorships, we were able to
make both events extremely
successful.
The Results:
• Partnering with McColl
Center for Visual Arts
afforded Sole Plus and
Freedom School Partners
to work with 30 local
artists to aid over 70
children in designing
their own Converse®
shoes.
• Gifted over 200 pairs of
shoes to children.
• Collaborations with
Converse®, Cheap Joes
and McColl Center for
Visual Arts
• Grass root marketing
efforts resulted in over
350 community patrons
attending Art|Sole|Life,
popular Charlotte blog
features, online magazine
features, etc.
• Sole Plus and Freedom
School Partners’ were
introduced to new
demographics, media
outlets, and patrons.
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9. Freedom School Partners’ Annual Carolina’s Jubilee
Freedom School Partners is dedicated to serving at-risk students and families living in poverty in Charlotte,
N.C. Our mission is to engage, educate and empower children to succeed in school and in life through quality,
year-round educational enrichment programs. We work with community partners offering afterschool and
summer Children Defense Fund's Freedom Schools® programs to improve academic achievement, reduce
dropout rates, and inspire the love of reading.
As the Development Intern for Freedom School Partners, Inc., I was responsible for event planning,
marketing, communications, PR, creating and cultivating relationships through various faucets of
communication, social media management, and database management. I played an integral role in
implementing Freedom School Partners’ annual Carolinas Jubilee fundraiser. My duties included assisting
in planning and coordinating an event with over 2,000 patrons; including, but not limited to, guest
registration and management, seating arrangements for community leaders, volunteer management, event
décor and signage, and event correspondence.
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10. Marketing/ PR
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11. Contact:
Berica Robinson
803-556-0334
fayebrobinson@gmail.com
For Immediate Release
Sole Plus’ “SOLEcial Activism” and Art|Sole|Life Tour leaves its footprint on Charlotte
CHARLOTTE, N.C. (December 12, 2011)-- Atlanta based nonprofit Sole Plus, hosted over 350 people at McColl Center
for Visual Arts, Friday December 9th, 2011. A wide variety of the community came out to support the event and learn
more about Sole Plus’s initiatives and collaboration with Freedom School Partners.
Sole Plus, Inc, conducted its weeklong, “SOLEcial Activism” workshop at Seigle Point Afterschool Center, in
collaboration with Freedom School Partners, from December 7-9th, 2011.
This weeklong art workshop introduced 100 afterschool students to the importance of using art as an emotional outlet.
The students, with assistance from 30 Charlotte artists, created and designed their own custom made sneakers donated by
Converse, often referred to as “Chucks”.
Sole Plus, in collaboration with McColl Center for Visual Arts, celebrated the successful workshop by hosting over 350
community patrons at its Art|Sole|Life exhibition on Friday, December 9, 2011. The event showcased the works of the
local artists who volunteered with SOLEcial Activism. Brian Miller (Founder and Executive Director of Sole Plus)
presented Mary Nell McPherson (Executive Director of Freedom School Partners, Inc.) with a custom made pair of
Freedom School Partners Chuck Taylors.
“The support we’ve received from the Charlotte community has been overwhelming and greatly appreciated, and
Art|Sole|Life will definitely be back!” stated Brian Keith Miller, founder of Sole Plus.
Sole Plus’s Art|Sole|Life’s next tour stop will be held in Soho, NY. For more information please visit www.soleplus.org
About Sole Plus:
The Sole Plus initiative began in September of 2009, and has allowed hundreds of young people to use their artistic talents
to connect with those in need. Sole Plus is a 501 - c3, non-profit organization that was founded on the quote by Pablo
Picasso, “Art washes away from the [sole] the dust of everyday life.” The SOLES of our shoes collect dust and dirt from
places traveled in the same way that our SOULS collect dust through life’s trials. The Sole Plus design workshops
metaphorically wash the dust and dirt from the SOULS of our young artists by providing them with an avenue of
expression. Sole Plus literally washes away the dust and dirt from the SOLES of our shoe recipients by providing a
needed pair of shoes to replace old ones. For more information about Sole Plus visit www.soleplus.org.
About Freedom School Partners:
Freedom School Partners is dedicated to serving at-risk students and families living in poverty in Charlotte, N.C. Our
mission is to engage, educate and empower children to succeed in school and in life through quality, year-round
educational enrichment programs. We work with community partners offering afterschool and summer Children Defense
Fund's Freedom Schools® programs to improve academic achievement, reduce dropout rates, and inspire the love of
reading.
For more information visit www.freedomschoolpartners.org.
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12. About McColl Center for Visual Art:
McColl Center for Visual Art is an artists’ residency program and gallery dedicated to promoting contemporary art and
supporting artists regionally, nationally, and internationally. The Center’s goal is to present art and artists in a way that engages
and enriches the public while revealing the creative process through open studios, outreaches, community projects, and
educational programs. The gallery is free and open to the public, Thursday and Friday, 2-7 PM and Saturday from 11AM to
6PM. McColl Center for Visual Art is supported, in part, with a Basic Operating Grant from the Arts and Science Council as
well as the North Carolina Arts Council with funding from the state of North Carolina and the National Endowment for the
Arts, which believes that a great nation deserves great art and the generosity of corporate and individual donors. For
additional information on McColl Center for Visual Art, visit mccollcenter.org.
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15. Recommendations
&
References
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16. April 11, 2012
Re: Recommendation for Faye Berica Robinson
To Whom It May Concern:
This letter is my personal recommendation for Faye Berica Robinson. I have been serving as Ms. Robinson's
immediate supervisor for the past several months. I found her to be consistently pleasant, tackling all assignments
with dedication and a smile.
Besides being a joy to work with, Ms. Robinson is a take-charge person who is able to present creative ideas and
communicate the benefits. She has successfully executed several multifaceted marketing plans for our organization
that have resulted in increased revenue. During her short tenure, Ms. Robinson was able to develop strong working
relationships while maintaining a professional demeanor amidst many hectic circumstances.
Though she was an asset to our fundraising efforts, Ms. Robinson was also extraordinarily helpful in other areas of
the company. In addition to effective event planning and coordination, Ms. Robinson produced reports, managed
database systems and social media systems, all while developing processes and procedures so new systems could be
managed effectively.
I highly recommend Ms. Robinson for employment. She is a team player and would make a great asset to any
organization.
Sincerely,
Hillary Ryan Dye
Director of Development
Freedom School Partners
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18. R eferences
Faye Berica Robinson
8547 Frog Hopper Lane
Charlotte, NC 28213
803-556-0334
fayebrobinson@gmail.com
Mrs. Hillary Ryan Dye- Former Supervisor
Director of Development
Freedom School Partners, Inc.
PO BOX 37363
Charlotte, NC 28237
704-371-4922
Hillary@freedomschoolpartners.org
Mrs. Beth N. Fischer, J.D., CFRE- Former Professor
Director of Principal Gifts
University of North Carolina at Charlotte
9201 University Blvd.
Charlotte, NC 28223
704-687-7677
beth.fischer@uncc.edu
Ms. Lorraine Acker- Former Supervisor
Assistant Director of Minority Student Support and Women’s Programs
University of North Carolina at Charlotte
9201 University Blvd.
Charlotte, NC 28223
704-687-2541
ldacker@uncc.edu
Mr. Brian Keith Miller- Former Client
Founder and Executive Director
Sole Plus, Inc.
585 McWilliams Road Ste. 1604
Atlanta, GA 30315
678-271-7061
bkm@soleplus.org
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