Callaway golf company (cgc)

Vision & Mission ,[object Object],[object Object]

External Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CPM – Competitive Profile Matrix

[object Object],0.14 2 0.07 Internet as distribution channel 0.16 2 0.08 Increase of the number of the golf round played in New England state, Mid-Atlantic state, and parts of south west. 0.16 4 0.04 World population is aging and many older individuals both play golf and have flexible income to purchase golf equipment. 0.20 3 0.06 Not many athletic good manufacturers are expanding in the golf market. 0.20 4 0.05 Owning subsidiaries in different parts of the world like Korea, Australia, Japan, and Canada Opportunities Weighted Score Rating Weight Key External Factors

[object Object],2.98 1.00 Total .14 2 .07 Declining the consumer confidence and spending .16 4 .04 Increase in consumer debt level .06 2 .03 High rate of unemployment .20 4 .05 Massive amount of imitation the firm facing (Asian Pacific). .27 3 .09 Rule (Professional players are not allowed to play with a new equipment.) .27 3 .09 The increase of Euro vs. Dollar had a negative impact on the sales in Euro terms .10 2 0.05 Facing different economic and comparative situation in the global market. 0.27 3 0.09 The decline of the number of golf round played around USA 0.32 4 0.08 The war in Iraq and it impact on the economic and political condition. 0.15 3 0.05 The catastrophic storm that not only affect the golf round during the storm but also for a significant period of time. 0.18 3 0.06 TV rating is increasing for TV commercial. Threats

Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Financial Ratio Analysis con’t

Internal factor evaluation (IFE) matrix

The Internal-External (IE) Matrix

Callaway golf company (cgc)

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