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Pricing Strategies for Business Management

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Pricing Strategies Price? Cost-Plus Destroyer
The Marketing Mix When two or more companies are producing the same product or service in the same market, they are in direct competition. The marketing mix can become the difference in success or survival.
The Marketing Mix “4 Ps” ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Pricing Strategy? ,[object Object],[object Object]
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost-Plus Pricing ,[object Object],This may be the approach of small businesses who are not market driven.
Cost-Plus Pricing ,[object Object],[object Object]
Penetration Pricing ,[object Object],[object Object]
Skimming ,[object Object],[object Object],[object Object]
Destroyer Pricing ,[object Object],[object Object]
Value Pricing ,[object Object],[object Object]

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Pricing Strategies

  • 1. Pricing Strategies Price? Cost-Plus Destroyer
  • 2. The Marketing Mix When two or more companies are producing the same product or service in the same market, they are in direct competition. The marketing mix can become the difference in success or survival.
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  • 7.
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