This document discusses various tools for SEO research, analysis, and production. It categorizes tools as being partially for SEO, for research, not for SEO, having a user interface (UI), application programming interface (API), for web production, or analytics. The document provides examples of specific tools under each category and notes that the real value is in how the tools are used, not the tools themselves. It emphasizes improving efficiency to increase productivity and profits.

1. Benj Arriola
Internet Marketing Inc.

2. Remember these when looking at the tools
Made
Partially for SEO Research
for SEO
Not for
SEO UI API
Web
Production
Analytics
How you make
it work for SEO
Improved Efficiency  Increase Productivity / Less
Resource  More Profits

3. Tools for Research: Keywords
SEMRush Real value in many tools
Show you words you
http://www.semrush.com/
Spyfu
is how you use it. for that
are ranking
you may not be
http://www.spyfu.com/ Some ideas: of.
aware
MarketSamurai KeywordShows you a quick
Silos/Categories
http://www.marketsamurai.com/ Commonoverview of who
Long Tail Patterns
WordStream Keywordyour competitors
Ideas
http://www.wordstream.com/ are.
Related Words
KeywordDiscovery Synonyms
http://www.keyworddiscovery.com/ Competitor
WordTracker Supplementary
http://www.wordtracker.com/ KEI – Keywordkeyword work
Any Effectiveness
research can
SEOMoz Index for you. As long as it
http://pro.seomoz.org/tools/keyword-difficulty gives search volume,
SEOBook competition and
http://tools.seobook.com/keyword-tools/seobook/ KEI.

4. Tools for Research: Keywords
SEMRush Real value in many tools
Show you words you
http://www.semrush.com/
Spyfu
is how you use it. for that
are ranking
you may not be
http://www.spyfu.com/ Some ideas: of.
aware
MarketSamurai KeywordShows you a quick
Silos/Categories
http://www.marketsamurai.com/ Commonoverview of who
Long Tail Patterns
WordStream Keywordyour competitors
Ideas
http://www.wordstream.com/ are.
Related Words
KeywordDiscovery Synonyms
http://www.keyworddiscovery.com/ Competitor
WordTracker Supplementary
http://www.wordtracker.com/ KEI – Keywordkeyword work
Any Effectiveness
research can
SEOMoz Index for you. As long as it
http://pro.seomoz.org/tools/keyword-difficulty gives search volume,
SEOBook competition and
http://tools.seobook.com/keyword-tools/seobook/ KEI.

5. Tools for Research: Social Media
Social Mention TweetDeck
http://www.socialmention.com/
Poorman’s Radian6
http://www.tweetdeck.com/
Radian 6 HooteSuite
http://www.radian6.com/ http://hootsuite.com/ industry
The leader in the
Trackur Seesmic
http://www.trackur.com/ https://seesmic.com/
Wildfire Cotweet
http://monitor.wildfireapp.com/ https://www.cotweet.com/
BlogPulse Good for finding blogs
Plantcast
http://www.blogpulse.com/
related to your industry
http://plancast.com/
FastBlogFinder SocialSeek
http://www.fastblogfinder.com/ http://socialseek.com/
SoloSEO Cocomment
http://www.soloseo.com/tools/linkS http://www.cocomment.com/
earch.html SEOMoz Blogscape
http://www.seomoz.org/labs/blogsc
ape

6. Tools for Research: Links
Link Insight Powerful at a relatively low
price.
http://www.adgooroo.com/products/link_insight.phpthe
Gives you a good idea of
links of your competitors.
Link Research Tools And you can do SEO
shadowing.
http://www.linkresearchtools.com/
Gives you a good idea of
SEOMoz your link profile and see
new opportunities.
http://www.opensiteexplorer.org Good for link
reclamation.
MajesticSEO
Good for finding
https://www.majesticseo.com/ blogs, forums, where
you can interact.
SoloSEO
http://www.soloseo.com/tools/linkSearch.html

7. Tools for Research: Competitors
SEOMoz DoubleClick AdPlanner
http://www.seomoz.org/lab http://www.google.com/ad
s/link-intersect planner/
SEMRush Alexa
http://www.semrush.com/ http://www.alexa.com/
WebCEO (Link Partner Search) Compete.com
http://www.webceo.com/ http://www.compete.com/
Link Research Tools Quantcast
http://www.linkresearchtool http://www.quantcast.com/
s.com/
SEO Spyglass Nice colorful graphs
to impress the client
http://www.link-
assistant.com/seo-spyglass/ All are useful and all
work differently.

8. Tools for Analysis: Analytics & Diagnostics
Web Analytics OnPage Diagnostic
Google Analytics WooRank
WebTrends IPs don’t get banned. Website Grader
Omniture Graphs results over time. SEOMoz
Piwik SEO Web Crawler
Attribution Analytics Yoast SEO Wordpress Plugin
Ranking Reports Website Auditor
RavenTools Xenu
I use for tracking specific Good website crawler.
AuthorityLabs Google country version UX Find deadlinks, 302s, 500
Web Position rankings. CrazyEgg errors.
WebCEO Loop11
IBP UserTesting.com
Rank Tracker Business Intelligence Tools
SEOBook Rank Checker QlikView
Comprehensive SEO Reporting Spago
BrightEdge RapidMiner
SEOClarity BIRT Project Find relationships
Over use can get your Jasper Reports between data.
HubSpot IP banned in
accessing Google Pentaho

9. Tools for Production: Design/Development
Web Font
Cufon, sIFR, CSS3
JS Frameworks
Prototype, JQuery, Ext.js
X-Browser compatibility
BrowserShots
Page Speed
YSlow Plugin
Internal Search
Sphider
IIS/ASP/.Net Redirecting/URL Rewriting issues
Helicon Tech ISAPI_Rewrite3

10. Tools for Production: ORM
Social Mention
Radian6
Monitoring Tools
Pipl
KnowEm
Social Media Accounts
UserNameCheck
CheckUserNames

11. Tools for Production: Social Media
Ping.fm
Multiple Posting Tools
Hellotxt.com
Hootesuite
TweetDeck

12. Tools for Production: eCommerce
On all common shopping carts, usually
someone, somewhere, a plugin / addon /
extention / module was created already for SEO
purposes.
Search for them first before making any
modification.

13. The API Challenge
API UI
Needs more resources: Does not need much resources.
Programmers/Developers Can work on a project right away.
Individual projects may be more
Strategist/Analyst time consuming since not all tools
Takes Time to Develop are integrated.
Creates your own intellectual Good knowledge of Excel,
databases and business
property. intelligence tools can help speed
Increases the value of your up the process.
services. There are many 3rd party tools that
connect to the APIs already that
Improves productivity. are not that expensive, so there is
no need to make your own.

14. Summary
Made
Partially for SEO Research
for SEO
Not for
SEO UI API
Web
Production
Analytics
How you make
it work for SEO
Improved Efficiency  Increase Productivity / Less
Resource  More Profits

15. Summary
Made
Partially for SEO Research
for SEO
Not for
SEO UI API
Web
Thank you. Production
Analytics
How you make
it work for SEO
Questions?
Improved Efficiency  Increase Productivity / Less
Resource  More Profits