Just sharing my thoughts in realtime for the #SEOchat twitter chat on 5/25/2014

1. Search Engine Optimization
Non-Branded Keywords
Social Media
Youtube Video
Content Marketing
Pay Per Click
Search Engine Optimization
Social Media
Website
Pay Per Click
Display Advertising
Landing Page
Retargeting
Branded Search
Email Marketing
CREATIVE
CRO
• Differs in Search Intent
• Differs in Optimization
• Keyword Research
• Keyword Mapping
• Content Optimization
• Content Marketing
Search Intent & the Conversion Funnel

2. Integrated
Action
Path to
Conversion
Page
Search Intent
Intent
Content
Marketing Pages
Appropriate
Page
Order
Page
Shares
Conversion
Links
Introduce
Path to Conversion
• Unique Selling
Proposition
• Product Comparison
• Live or Scheduled Demo
• Promo / Specials
• Time Sensitive
• Whitepaper Download
Introducers Influencers ClosersInformation Navigation Buy

3. #SEOChat 5/15/2015
Just sharing my thoughts in a quick video…
thanks!
I had fun, thanks @jasonbullock for the
invite. I was recording, rendering and
publishing in real time while chatting!
Benj Arriola
@benjArriola