http://www.benchmarkemail.com/blogs/detail/top-10-steps-to-gaining-social-media-success Simple steps to follow to improve your social media success via email marketing. Check out http://www.benchmarkemail.com for all your email marketing needs.

1. with
Top Ten Steps
To Gaining Social Media Success
Thursday, July 22, 2010
Benchmark Email, teaching you the Top 10 Steps to Gaining Social Media
Success.
Friday, July 23, 2010

2. Top Ten Steps To Gaining
Social Media Success
•Maximize benefits from social media
and viral marketing
•Avoid mistakes made by major
companies
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
In order to maximize the benefits from your social media and viral marketing
strategies, and avoid the missteps made by some major companies, here
are the top ten steps to gaining social media success.
Friday, July 23, 2010

3. Top Ten Steps To Gaining
Social Media Success
•Integrate Forward to a Friend link
•Don’t assume your prospects will use FtaF control in email client
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
Integrate a prominent and visible Forward to a Friend link and donʼt assume
your prospects will use the Forward control on their email clients.
Friday, July 23, 2010

4. Top Ten Steps To Gaining
Social Media Success
•Make sure a forwarded email is identified as such
•Utilize a Referring Message
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
Integrate a prominent and visible Forward to a Friend link and donʼt assume
your prospects will use the Forward control on their email clients. Make sure
that the forwarded email is clearly identified as arriving from the referrer so
that a recipient wonʼt view it as spam. Also, utilize a Referring Message in
the forwarded email. For example: “Janice Smith thought you might really
like this offer.”
Friday, July 23, 2010

5. Top Ten Steps To Gaining
Social Media Success
•Include a sign-up link
•Make clear forwarding to a friend doesn’t mean opting-in
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
Be sure to include a Sign Up link on all your email campaigns so that Friends
Of Friends can subscribe to your opt-in email list. Your potential referrers
must be aware that forwarding the email to their friends wonʼt automatically
sign their friends up for your list.
Friday, July 23, 2010

6. Top Ten Steps To Gaining
Social Media Success
•Know the social networking sites your prospects use
•Categorize the groups that make up your market
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
Know the preferred social networking sites of your prospects. If you arenʼt
sure, ask. A quick online survey can provide valuable feedback on your
subscribers favorite social networks. Categorize the various groups that
make up your market, and make the effort to learn what motivates and
differentiates them. The aforementioned survey can aid with this.
Friday, July 23, 2010

7. Top Ten Steps To Gaining
Social Media Success
•Segment your email list
•Design email with prominent sign up link that explains benefits
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
Segment your email content based on the groups that are both interesting
and targeted to maximize the level of social network sharing. Relevance is
the leading factor in whether an email is socially shared or not. Designing
your email templates around a prominent link to subscribe will help new
recipients opt-in to your newsletters.
Friday, July 23, 2010

8. Top Ten Steps To Gaining
Social Media Success
•Start a blog
•Build a Facebook Fan Page
•Embrace social media to the fullest extent
Top Ten Steps To Gaining Social Media Success
Thursday, July 22, 2010
If you donʼt have a blog, start one. If you havenʼt built a Facebook Fan Page
yet, do it. Embrace social media to the fullest extent possible in every aspect
of your email campaigns immediately and watch your bottom line trend
upwards.
Friday, July 23, 2010

9. Visit us
Benchmarkemail.com/blogs
Follow us
Twitter.com/benchmarkemail
Thursday, July 22, 2010
Read the Top 10 Steps to Gaining Social Media Success.
Watch the video here.
Follow us on Twitter, @BenchmarkEmail.
Friday, July 23, 2010