http://www.benchmarkemail.com/blogs/detail/how-to-lose-your-loyal-customers-by-ignoring-them Many email marketers flood your inbox, but won't check their own. Ignore your customers, and you will surely lose them. Check out http://www.benchmarkemail.com for all your email marketing needs.

1. Blog
with
How To Lose Your Email Marketing Customers
By Ignoring Them
Wednesday, July 14, 2010
Benchmark Email, telling you How to Lose Your Email Marketing Customers
by Ignoring Them.

2. How To Lose Your Email Marketing
Customers By Ignoring Them
•Many email marketers flood inboxes,
but don’t read their own.
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
In the last few years, Hal has noticed a problem among many major national
brand online retailers. They continually flood his inbox, but they completely
ignore him when he has a question that goes beyond an orderly checkout.

3. Fitting 1366 Pins Into 1156 Sockets
•Company’s newsletter offered deal on
combo that didn’t work together
•Several emails went unanswered
•Problem wasn’t fixed in next newsletter
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
Company A pitched a Core i7 processor combo paired with a motherboard
that had the wrong socket type. A series of emails from Hal fell on deaf ears
and went without reply.

4. No Discount & No Unsubscribe
•Discount code offered didn’t work
•Lied about quality and frequency
•Can’t unsubscribe
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
Company B offered a discount on Halʼs next purchase if he signed up for
their “bi-weekly expert newsletter.” Upon checkout, the code never worked.
The definition of bi-weekly was every Tuesday and Friday and it wonʼt let Hal
unsubscribe.

5. It Doesn’t Fit & You Can’t Return It
•Was sold an incompatible product
•Can’t find adapter, company won’t
give refund
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
Hal was sold a fan that didnʼt connect properly. The solution cause other
annoying errors. A request for a refund went unanswered.

6. Amateur Experts
•Dead links, hard to find on website
•Experts less than advertised
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
Links in the email for chat were dead and it was hard to find on the website.
The people running the chat were far from experts.

7. How To Lose Your Email Marketing
Customers By Ignoring Them
•Be sure to follow through on claims of
great customer service
•Review your process
•Can result in lost sales that were
avoidable
Lose Your Email Marketing Customers By Ignoring Them Blog
Wednesday, July 14, 2010
When designing a marketing email, itʼs great to boast excellent customer
service and to provide ample ways that your customers can benefit from it.
Just make sure you follow up. Otherwise you will lose business.

8. Blog
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Wednesday, July 14, 2010
Read How to Lose Your Email Marketing Customers By Ignoring Them.
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