http://www.benchmarkemail.com/blogs/detail/are-you-overlooking-critical-engagement-metrics Total understanding of your marketing efficiencies, ROI and how your audience reacts to your emails can only be achieved through careful monitoring of some of the more sophisticated engagement metrics. Check out http://www.benchmarkemail.com for all your email marketing needs.

1. with
Are You Overlooking
Critical Engagement Metrics?
The Benchmark Email video blog, asking you, “Are You Overlooking Critical Engagement Metrics?”

2. Are You Overlooking
Critical Email Metrics?
• Only 6/10 email marketers review
metrics
• Oversight causes email marketers
to hit ceiling.
Are You Overlooking Critical Email Metrics?
Total understanding of your marketing efficiencies, ROI and how your audience reacts to your emails
can only be achieved through careful monitoring of some of the more sophisticated engagement
metrics.

3. Select a Small Set of Relevant Metrics
and Focus on Them
• Select small set of metrics with highest impact
•Focus not too broad or narrow
Determine:
•How these metrics are trending over months and years
•Tweaks that can be made to improve response and ROI
•Ramifications of anomalies and outliers
Are You Overlooking Critical Email Metrics?
Select a small set of metrics that seem to have the highest impact. Look at the big picture to determine
important information about your email campaigns.

4. Email Effective Rate is a Major Indicator
• Percentage of prospects who click
once they’ve opened the email
• Gauges success of loyalty-based and
retention processes
• High rate means content is relevant
Are You Overlooking Critical Email Metrics?
The effective rate of an email campaign is one of the most important metrics that is often overlooked.

5. Spam Reports Reflect on Your
Entire Brand’s Reputation
• Show how your brand and its
emails are received
• Spam reports should be dropping,
or leveling out at worst
• Upward trending reports show
your reputation is struggling
Are You Overlooking Critical Email Metrics?
Spam reports show how your brand and its emails are being received by the reader. An upward trend
could be more related to your brand than its emails, but should be resolved immediately.

6. Many Email Marketers Accept
Conversion Rates That Are Too Low
• Call to action prominent and clear • Landing pages focused and tied to
as possible? email design?
• Design is clear, obvious and
readable in both HTML & plain text? • Forms filled out for personalization?
• Smell of spam?
Are You Overlooking Critical Email Metrics?
There isnʼt a specific conversion rate thatʼs considered the standard, but thereʼs usually room for
improvement. Gauge this by answering these questions honestly.

7. Are You Overlooking
Critical Email Metrics?
• See the big picture and maximize
your email marketing campaigns
• Put effective strategies into place to
fix what isn’t working
Are You Overlooking Critical Email Metrics?
Failure to take these important email engagement metrics into consideration may be keeping you from
realizing important information that will improve your email campaigns.

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Benchmarkemail.com/blogs
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That concludes “Are You Overlooking Critical Engagement Metrics?”
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