A presentation given at the institutional Web Managers Workshop 2012 (#IWMW).
The session was aimed at providing some useful resources for the HE sector exploring mobile in their institutional context, and provide an opportunity for sharing practice and experiences.
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Presentation – This is just highlighting some of the work JISC and others have done in this space. I have tried to theme it as much as possible – and hopefully they’re themes that match some of the concerns and work you are doing locally too.This will be a JISC-centric view of the world!
Statistics – problem with stats is they tend to be very homogenising; they assume each of you have similar demographics etc. So rather than give you some of the stats you’re probably already aware of I thought I’d share some with you that you may not be aware of!More importantly though, you’ll know the stats of your users. It’s probably the case that mobile access is still a relatively small part to your web stats – but a disproportionately growing one. It is predicted that by about 2015 mobile will outstrip desktop traffic.So the expectation of mobile access is cranking up – and I wanted to share with you some of the work JISC and others have been doing on supporting institutions as they prepare for mobile.
Strategy is the most important aspect of preparing for mobile – I would argue.Link to new JISC mobile futures report.
What tends to be happening at the moment within institutions is that there are some successful pockets of mobile work: projects; web optimisation, user engagement etc. But these successful pockets often hide a lack of any coherent institutional strategy regarding mobile. This makes these successful pockets exactly that – isolated exemplars.The best projects are usually underpinned by a very good institutional strategy. The benefits of this tend to be that they are better embedded in the practice and processes of the institution; the work is much more sustainable etc.Strategy is also important for not falling into the trap of defining what people can do with the devices (i.e., students or staff etc): You will never be able to anticipate the new uses, especially as new technologies and applications emerge in the mobile world.Instead... Focus on what the quote above suggests: Governance, I guess you might call it. Draw your boundaries and then let the mobile landscape flourish. The monographs one I have added as this is an interesting angle on mobile – the report is quite strategic in that it explores the whole landscape and there are some significant overlaps with the mobile landscape. It’s also interesting in terms of how the ebook and mobile landscapes might converge – how long will we use separate devices etc? Smithsonian: http://smithsonian-webstrategy.wikispaces.com/Mobile
Some of the most interesting stuff that’s going on at present is, I think, in how institutions look at delivering services and content via the web. Apps get the headlines, but ultimately the fluidity of the technology means that the development and implementation of services and content is leading to some very interesting methodologies, technologies and approaches. Some hardcore advocates for doing things in a certain way – ultimately it comes back down to your strategy again, and what it is you want to achieve. It may be that part of the aim of a piece of development is actually about marketing the college, and it’s decided that the app stores are a really successful way of achieving the kind of visibility you’re looking for, so that's what you decide to do... Develop an app.There have also been a huge number of small projects that have explored the development and deployment of mobile apps and services – a lot of the reports refer to these, but it’s also worth googling JISC and mobile.
This will have some obvious overlaps with other areas, most clearly with the design and delivery of mobile content and services. However, I wanted to draw out some of the tools and advice that is floating about out there – specifically
mobile web tools – not a JISC resource, but it is a wonderful list of resources for mobile development. It includes things like apis, books, simple to complex tools, html5, and it has some slides and presentations from the event that help provide some context and background to the tools.mobile learning projects at JISC – huge amount of resources, case studies and techniques available. It all comes under mobile learning, but this covers a lot of the work in the DI team (repositories, preservation etc). Mobile campus assistant etc.
So there are three tables that will each explore one of these themes. There will also be what I am calling the outliers table, where you are welcome to gather if none of these floats your boat and you have something else far more pressing you’d like to talk about. I realise I have only touched upon a few of the core areas you might be interested in: I haven’t spoken about data protection and the legal implications of mobile; BYOD type issues which also have a data protection aspect to them; engagement and user generated content and data; and some of the emerging issues I find particularly of interest – for example – how institutions will cope with the need for students to ‘go dark’ during exams and those periods where they need to turn off at certain periods.Some of these issues can be dealt with on some of the existing tables – so feel free to meander wide and far!
So there are three tables that will each explore one of these themes. There will also be what I am calling the outliers table, where you are welcome to gather if none of these floats your boat and you have something else far more pressing you’d like to talk about. Content – Wanted to discuss content management etc.