The document discusses the business of selling Cortaca t-shirts for the annual football game between Cortland State and Ithaca College. Fans of the rivalry commonly wear custom designed shirts supporting their school for the game. The variety and originality of shirt designs are important for sales. Producing the shirts costs far less than what they are sold for, leading to increased profits and a successful business.

1. Behind the Business of CORTACA T-SHIRTS Ben Osterling

3. Division III football game between the Cortland Red Dragons and the Ithaca Bombers

4. “Jug” trophy awarded to winning team for bragging rightsCORTACA JugHISTORY For more information on the Cortaca Rivalry, click here

5. The Game Drives SALES

6. Green on Black Black on Red The Shirts

8. PROFITS

9. $1050 Gained! Profits

11. The fans usually wear custom designed shirts for the game

12. Variety and originality are key components for sales

13. Cost of production is far less than sale price

14. Increased profits = successful businessSummary