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1. HOW EFFECTIVE WAS THE
COMBINATION OF THE ANCILLARY
TASK AND YOUR PRODUCT?
Evaluation question 2

2. THE OBJECTIVE OF OUR ASSIGNMENT
• The aim of our assignment was to create a short film which would be approximately 5
minutes in length. The genre of the film could be anything out of drama, action, horror/
thriller or romance.
• After making our film we would have to make both a film poster to advertise the films
release and a film review giving expert opinion on the film.

3. WHAT WAS THE OBJECTIVE OF THE
ANCILLARY TASK?
• The aim of the ancillary task was to create two pieces of promotional material. One
being a poster ( visual ) and a film review ( written text ).
• Both of the pieces of promotional material were supposed to be something that our
target audience could relate to. Both the film review and the film poster were supposed
to signal the genre of the film and give the target audience a hint of what the storyline
will be.
• Both the film poster and film review were to be made as high quality materials. So the
actual pictures used for the poster and film review were taken on a high quality camera
and it was produced on Photoshop to ensure it was appealing.

4. COLOUR SCHEME FOR FILM REVIEW &
POSTER
Red – this was used to signify danger and pain. This
demonstrates the mental trauma she experiences
throughout the duration of the film, whilst also highlighting
how dangerous her inner demons are, and what effect
they have on her.
Black – this is again a colour that is typically
associated with negativity. It is a dark colour, which is
representative of the darkness going on within that
Natalie is experiencing.

5. HOW DID THE POSTER MEET THE DRAMA
GENRE
The title behind the true
image suggests that Natalie
has many dimensions to her
character.
Natalie in a reflective
manor, and looking as
though she is
struggling with
something. The real life
situation she is facing
is something that is
conventional in this
genre. This angle in
most cases would
bring empowerment,
however the eyes
behind, representing
her emotions are
higher up therefore in
control.
The variation on the colours
shows reflects a range of
emotions she is experiencing
at one time. The red used in
the title, was there to signify
the danger that her inner
demons bring.
The eyes in the background overlooking her, is
representative of her demons within, and is what
is behind her true image. Additionally the graphite
was something usually associated with hooligans
and lower class people, the fact that this is
surrounding Natalie insinuates that she isn’t held
in high regard and she is a social outcast.
Changeable colour scheme in
the text represents her
changeable personality and
her other dimensions. Also
representative of the
complexity of her lifestyle.
The use of imagery
conveys the emotion
of the character, and
through semiotics and
unravelling the
signage we can depict
the cause of her
emotion.

6. IMAGES USED FOR FILM POSTER
This image portrays Natalie’s emotional state,
and she is reflecting on her life's current
situation. From this we can also see that
she's in a distressed mood, and this is a good
image as it tells a story as to what the film is
about.
With some changes to the colour done on
Photoshop I feel this was the most suitable
and meaningful background. The eyes
Behind Natalies head, reflects that there is
something that is hidden within, and there
are inner demons, and this is what I aimed
to portray.

7. WHAT FONTS WERE USED IN MY FILM
REVIEW? Avenir next condensed demi
bold was used for my title, this
was used because it stands
out and it wasn't too
complicated.
Avernir demi bold italic
– this was used as
again it stood out, and it
was simplistic.
Additionally I chose the
italic version so I could
differentiate between
that and the title.
Arial was used for the verdict,
as it is classic and I felt it
suited the design of the film
review.
Times new roman
was the font I used
for the actual content
of my film review, I
used this because it
is a classic font,
doesn't look out of
place on my film
review, and it is also
easy to read.
Cooper bold was used
for this font, again
because primarily it is
simple and it stands out.

8. PICTURES USED FOR MY FILM REVIEW
This picture was used to convey Natalies
emotions in the film review. She has her head
in her hands which demonstrates a large
degree of anguish, and this was used in the
film review, as I believe it was fairly obvious
from this to understand what kind of emotions
Natalie experiences throughout the film.
This picture amplifies Natalie's
depression and anguish throughout
the film, making it clear as to what the
storyline would be. This picture
demonstrates her going of the rails
and that there was self harm in this
film. This was also a high angle shot
looking down on her to show again
her inferior state throughout the film.

9. MY INSPIRATIONS
My inspiration for my film review came from the empire
magazines. More specifically this one from paranormal activity.
This is the typical layout for a film review where there is a
meaningful picture which stands out at the top, and then the
title and tagline just below it, I have made slight changes the
layout and colour scheme to make it my own, but this is the film
review I based it on.
The simplistic structure of my poster was based on
this film poster. Where I had the actors names at the
top, and the title and tagline at the bottom. Additionally
looking at this film poster gave me the idea to add an
extravagant background which stands out, in order to
make my film poster one which people remember.

10. SUMMARY
• To conclude I feel that the use of the Text Imagery and colour scheme all culminated in
creating a good advertisement for our film.
• Both the film review and the poster told a story as to what was going to happen in the film,
and for our target audience in particular it is something that would appeal to them.
• Both of them followed the codes and conventions which was something I aimed to do which
makes it more appealing to the audience.
• Admittedly the design of both of them could have been improved, and also the parts of the
design that were good could’ve been carried out better. The placement of the image on the
film review could have been better along with some of the typography, as well as in the
poster the cropping around the image, and the colours colliding in some areas not making
the text visible.