1. TV Scheduling
TV Scheduling can be broken down into separate sections. These are:
Breakfast:- 6:00am till 9:00am
Daytime:- 9:00am till 3:00pm
Childrens:- 3:00pm till 6:00pm
Peek Time:- 6:00pm till 9:00pm
'Post Watershed' :- 9:00pm till 6:00am
This being said then, the target audiences for each separate section is:
Breakfast:- people who get up early for work
Daytime:- elderly, unemployed, housewives, students
Childrens:- children
Peek Time:- everybody/family
'Post Watershed' :- adults
As for the most popular genres on TV, I came up with cooking, game shows, soaps, police
dramas and reality. This being the case then, I switched my attention to the target audiences
of each of the terrestrial channels, and came up with the following:
BBC 1:- justifies the licence fee
BBC 2:- minority audiences
ITV 1:- adults
Channel 4:- minority audiences
Five:- everybody
From there, I then looked into the five channels schedules and figured out what percentage of
the programmes are repeats, and found out that there was roughly 2% of the programmes for
BBC 1 and ITV 1 are repeats, whereas for BBC 2, Channel 4, and Five have 50% or more
programmes that are repeated as well. However, what I also found out about Channel 4 and
Five is that the reason as to why they 'buy in' programmes from places like the USA, is
because it helps them save money, due to the fact that they don't have to them themselves. As
for the term of 'the watershed', this basically meant that those programmes that are shown
before 9:00pm are less explicit, than those which are shown after 9:00pm.
After that was done, as a class we talked about three different terms in relation to scheduling.
Hammocking:- the strategic placement of a programme between two other
programmes; e.g. positioning a new programme in between two well-established
shows that appeal to the same target audience - often gives right viewers an
opportunity to sample the new series
Pre-Echo:- programme placed on a schedule to come before a popular programme
Inheritance:- programme placed after a successful programme in hopes of inheriting
some of its audience
Overall the difference between the 70's and today, is that during the 70's people had to stay
inside if they wished to see a programme that they wanted to watch, whereas today you can
either record it or watch it later online if you missed it. This being said then, it is said that the

2. reason as to why TV programmes would start later than what is stated in a TV Programme, is
that it allows channels to broadcast an advert before it starts, and this would have been done
in the 70's and is still done today; e.g. Eastenders may be due to start at 7:30pm but might
start at 7:31pm instead.