1. The must-attend event dedicated to building world-class universities in Asia
THE UNPARALLELED PATH TO CREATE WORLD-CLASS EXCELLENCE
FINANCIAL MODELS
Discovering feasible revenue models to
build financially sustainable universities
RESEARCH EXCELLENCE
Defining research niches and
enhancing research capabilities
to ensure a competitive edge
KEY TOPICS OF EXPLORATION:
Dr. Joshua Mok Ka-ho
Vice President,
Lingnan University
Dr. Seeram Ramakrishna
Director, Center for Nanofibers & Nanotechnology,
National University of Singapore
Dr. Steven J Cannon
Executive Vice-President,
University of Hong Kong
Professor Pascale Quester
Deputy Vice-Chancellor & Vice-President
The University of Adelaide
Prof. Dr. Awang Bulgiba Awang Mahmud
Deputy Vice Chancellor,
University of Malaya
Mr. Duncan Ross
Data and Analytics Director,
Times Higher Education Ranking
Researched & Developed by:Media Partners:
Corporate Learning logo
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Main Conference:
24 & 25 February 2016
Pre-Conference Workshops:
23 February 2016
Venue:
Grand Millennium Kuala Lumpur, Malaysia
Register before
18 December 2015
and save up to
USD400!
INTERNATIONALISATION
Cooperating and leveraging
on regional support to
tackle key challenges facing
internationalisation efforts
COLLABORATION
Learning key success factors
to build fruitful partnerships for
academic & research excellence
INNOVATION
Keeping in pace with latest global education trends
and integrating innovation into the university DNA
GOVERNANCE & TALENT MANAGEMENT
Devising university leadership in rapidly
changing Asian landscape
Acquiring, nurturing and retaining talented
faculties to achieve excellence and innovation
— Anne Pakir, Associate Professor,
National University of Singapore
— Anne Pakir, Associate Professor,
"The centre of gravity in
higher education is perceptibly
shifting to Asia where more
than half of the world's
population is found."

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HIGHLIGHTS FOR 2016
Dear higher education leaders,
The quality and performance of higher education in
Asia is on the rise! In 2015, for the first time, two Asian
universities are ranked in top 15 Top World Universities
by QS.
How to up the ranking and maintain a competitive edge
has become a priority for leaders in higher education
institutes. I believe you are never just an educator, but
also a strategist with many hats to develop effective
partnerships, structure sustainable revenue models,
as well as drive research excellence and continuous
improvement. While you’re devoting time to engage
students and faculties, you also need to run your
university as a sustainable business.
This is why we’ve designed the Higher Education
Leaders Asia Forum 2015 – the only event in the region
to discuss the strategic topics. You will hear from
20+ best practice presentations from top universities
across eight countries in Asia. PLUS network with
100+ regional education leaders to dive into high level
conversations and ensure you have the knowledge to
lead your university into the future.
I look forwards to welcoming you in February 2016!
Bella Lai
Conference Producer
Higher Education Leaders Asia Forum 2016
WELCOME
KEY TOPICS TO BE ADDRESSED
Teaching & learning cultivation for academic excellence
University governance & talent management
Sustainable financial models to overcome budget
constraints
Internationalization, branding and reputation management
Strategic partnerships to enhance research capabilities
Cultivating innovation and entrepreneurship for millennial
students
IDEAS IN NUMBERS
According to
UNESCO, Malaysia
is placed as the
11th preferred education
destination globally. The
number of international students
in Malaysia has risen by more
than 100% over eight years, and is
expected to reach 200,000 foreign
students by 2020
According to QS,
there has been
in the number of Asian universities in
their global top 200 during the last five
years; . So how we can keep the strong
growth in the upcoming five years?
Asian institutions have
rapidly increased their
ability to attract the world’s
best faculty and students. The
rankings show a five-year surge in
international students studying at
ranked institutions in Asia, from
while total international faculty has
grown from
17% increase
255,212
21,223
Asia
international
175,286
35,677
21 senior thought-
leading speakers from
top universities across
8 countries in Asia
11 case studies
to demonstrate how top
universities are uplifting
their teaching & learning,
research capabilities,
talent management and
sustainable revenue
models
expert-lead workshops of
3-hour each to allow
in-depth learning, longer
and more focused
interactive discussion
“University did not have to be
old to be world-class – it just
had to be "bold". ”
– Phil Baty, Editor, Times Higher Education
2interactive
roundtable sessions,
and panel discussions to
dive deep into engaging
discussion with your
peers

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OUR SPEAKERS
WHO WILL I MEET?
Education Leaders from Universities and
Private Education Institutions including:
Chancellors
Vice Chancellors
Deputy Vice Chancellors
Directors of Research Centres
Vice Rector
Head
Directors
Deans
Presidents
CEOs
FROM THE FOLLOWING COUNTRIES
Malaysia
Indonesia
Thailand
Philippines
Hong Kong
Singapore
U.A.E
Australia
Prof. Tan Sri Dato’
Dzulkifli Abdul Razak
President, International
Association of Universities
Prof. Pascale Quester
Deputy Vice-Chancellor &
Vice-President (Academic),
The University of Adelaide
Prof. Tan Chin Tiong
Senior Advisor to
President, Singapore
Management University
Assoc. Prof Dr. Peter Looker
Head of Teaching, Learning and
Pedagogy Division, Nanyang
Technological University
Dr. Seeram Ramakrishna
Director, Center for Nanofibers
& Nanotechnology, National
University of Singapore
Prof. Dr. Pey Kin Leong
Associate Provost,
Singapore University of
Technology and Design
Prof. Hamish Coates
Head - Higher Education
at the Centre, University of
Melbourne
Mr. Duncan Ross
Data and Analytics Director,
Times Higher Education
Ranking
Prof Christine Ennew
Provost and Pro Vice
Chancellor, University
of Nottingham Malaysia
Campus
Prof. Joshua Mok Ka-ho
Vice President,
Lingnan University
Dr. Steven J Cannon
Executive Vice-President,
University of Hong Kong
Mr. Thumbay Moideen
Founder President,
Gulf Medical University –
Thumbay Group
Dr. Perapong Tekasakul
Vice President, Prince of
Songkla University
Prof. Dato’ Ir. Dr. Riza Atiq
Abdullah bin O.K Rahmat
Deputy Vice-Chancellor,
The National University of
Malaysia
Dr. Pradeep Kumar Nair
Deputy Vice Chancellor,
Taylor’s University
Prof. Dr. Awang Bulgiba
Awang Mahmud
Deputy Vice chancellor,
University of Malaya
Dato’ Dr. Paul Chan
Co-Founder, Vice
Chancellor and President,
HELP University
Prof. Dr. Yudi Samyudia
Deputy Pro Vice Chancellor,
Curtin University
Dr. Mohd. Majid Konting
Former Director, Higher
Education Leadership
Academy (AKEPT), Ministry of
Higher Education Malaysia
Assoc Prof Dr Sakina
Sofia Baharom
Vice Chancellor, UNITAR
International University
(UNITAR)
Prof. Dato’ Dr. Musa Ahmad
Vice-Chancellor, University
Sains Islam Malaysia (USIM) – Rajika Bhandari, IIE’s deputy vice-president,
co-author, “Asia: The next higher education
superpower?”
“Asia can stand on its
own. It has been positioning
itself as an education hub
and developing connections
between higher education
and business”

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PRE-CONFERENCE WORKSHOPS
Tuesday, 23rd February 2016
We understand the unique challenges facing Asian universities leaders. That is why we are giving you the opportunity to join two comprehensive workshops attached to our conference. These highly interactive
exercises dive deep into case studies and engaging discussions. To promote maximum interaction and value for your investment, workshops are limited to a small number of participants. You can look forward
to lively discussions, networking with peers and sharing of ideas and information.
DO NOT MISS OUT ON THIS OPPORTUNITY, REGISTER FOR THE WORKSHOPS TODAY! Course materials and refreshments will be provided during the sessions.
Improving research capabilities through
research partnerships
Identifying & fostering strong niches in emerging research areas to
enhance research capabilities
Maintaining sustainable and competitive research with a focus on
outcomes and end-user adoption
Sourcing and screening for the matching research partners
Winning strategies to apply for research grants
Structuring efficient MOUs, and MOAs to ensure fair responsibilities
Benchmarking and tracking the partnership results to optimize research
outcomes
Balancing short-term and long-term research projects
Dr. Seeram Ramakrishna
is Director of Center for Nano-fibers & Nanotechnology at National University
of Singapore (NUS).
Professor Seeram is currently the the Director of Center for Nanofibers &.
Nanotechnology at the National University of Singapore, and is the former NUS
Vice-President (Research Strategy). He has recently received IFEES Presidents
Global Visionary award to be recognized for his significant contributions
to the global engineering education community, as well as ASEAN and IES
Outstanding Engineering Achievement Award and NUS Outstanding Researcher
Award. He is a scholar and speaker on tertiary engineering education and
innovation trends at the meetings facilitated by World Bank, OECD, EU,
Governments, and universities around the world. He is among the World’s Most
Influential Scientific Minds (Thomson Reuters). He authored 6 books, and ~
700 international journal papers which attracted ~ 47,000 citations and ~ 100
H-index. He received PhD from the University of Cambridge, UK and the general
management training from the Harvard University, USA
University Ranking 101: understanding
the rules of the game to up your rankings
How is ranking outcome derived? – Fundamental enabling factors to build
a pre-eminent university
Outlining the overall performance of Asia universities
The future of ranking – what will be changes in the ranking methodologies?
Strategies to understand university ranking: citations impacts, income
from industry and international outlook
Utilizing the ranking wisely to benchmark university performance without
losing your unique identity
Replicating success from top universities under constrained
funding facing Asia universities
What are alternative benchmarking systems for start-up and non
research-focused universities?
How much funding is required to fuel the growth of an esteemed world-
class university?
How did top universities grapple with their early challenges to aim for
persistent excellence?
Mr. Duncan Ross
Data and Analytics Director, Times Higher Education Ranking
Duncan has been a data miner since the mid 1990s. He is currently Director
of Data and Analytics for Times Higher Education, where his team generates
University rankings and related data products. Prior to this he led Teradata’s
Data Science team in Europe and Asia, where he was responsible for
developing analytical solutions across a number of industries, including
warranty and root cause analysis in manufacturing, and social network
analysis in telecommunications. In his spare time Duncan has been a city
councillor, chair of a national charity, founder of an award-winning farmers’
market, and one of the founding directors of the Institute of Data Miners. He is
one of the co-founders of DataKind UK, and regularly speaks on data science
and social good.
A B 13:00 – 16:009:00 – 12:00

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08:30 Morning Refreshment and Registration
09:00 Opening Remarks from the Chairman
Dr. Joshua Mok Ka-ho, Vice President, Lingnan University
GLOBAL HIGHER EDUCATION TRENDS
& INTERNATIONALISATION
09:10 Developing strong university leadership in the rapidly
changing Asian landscape
Discussing the unique challenges faced by education
leaders in Asian universities
Tackling a universities tradition-bound nature which is
resistant to change to drive transformation
Developing a leadership style that is compatible and
aligned with various leadership philosophies across
faculties
Building strong, visionary and courageous leadership in
Asian universities
Prof. Tan Sri Dato’ Dzulkifli Abdul Razak
President, International Association of Universities
09:50 Understanding global trends that may disrupt the
higher education landscape in Asia
Understanding key trends impacting the Asian higher
education landscape
How MOOCs, dual degree and other tri-continental
curricula are reshaping the design of higher education
programs
Easing the polarized regional development of education
in Asia
How the availability of information will change the
direction of education
Major trends in 21st century academia – vision 2030
The impact of the rise of higher education in Asia on
the rest of the world
Prof. Pascale Quester
Deputy Vice-Chancellor & Vice-President (Academic),
The University of Adelaide
10:30 Morning Coffee and Networking Break
11:00 Millennial students – developing a university that
meets the needs of future students
Decoding the new faces of millennial students: who are
they and what are their expectations?
Developing teaching methodologies to facilitate
experience based and project-based learning
Making the shift from specialized education to more
broad based multidisciplinary education
Producing capable graduates with skills, moral values
and entrepreneurial mindsets
Prof. Tan Chin Tiong
Senior Advisor to President, Singapore Management University
11:40 Deriving a winning internationalization strategy for
Asian universities
Discussing and tackling challenges facing
internationalization efforts in Asian universities: is
language the only barrier?
Winning strategies to entice international students
and faculties
Developing an internationalization strategy through
student mobility, joint curriculum, knowledge transfer
and income generation
Leveraging on key attractions of Asia universities
Setting up facilities and cultivating a culture that
embraces and support internationalization
Prof. Dato’ Ir. Dr. Riza Atiq Abdullah bin O.K Rahmat,
Deputy Vice-Chancellor, The National University of Malaysia
12:20 Lunch Break
TEACHING AND LEARNING EXCELLENCE
13:20 Cultivating teaching and learning methodology to
enhance innovation and “high order thinking”
among graduates
Enhancing teaching methodologies by understanding the
expectations of future students
Redesigning higher education teaching and learning: what
are the implications for faculties?
Research insights on performance and productivity to
developtheoptimalteachingandassessmentmethodologies
Developing benchmarking models to assess the
outcomes and performance in higher education
Prof. Hamish Coates
Head - Centre for the Study of Higher Education ,
University of Melbourne
14:00 “Student Learning in a World of Distributed Expertise”—
How do we shape universities and expertise around
networked practice?
People often claim that current students learn differently,
but a more useful way to see this is to say that we all
approach learning differently now because of thechangein
the way the field of knowledge is disseminated.
It makes more sense to see universities as one node
(or space) of learning in a network of nodes or spaces,
rather than as repositories of privileged knowledge.
Universities in Asia have the opportunity to take advantage
of this view of the future university by creating themselves
as nodes of local and global knowledge building.
This presentation considers what it means for universities
to be nodes of knowledge in terms of pedagogical
approaches, built infrastructure and networked practice.
Assoc Prof Dr. Peter Looker
Head of Teaching, Learning and Pedagogy Division,
Nanyang Technological University
14: 40 Enhancing E-Learning through virtual learning
platform:UNITAR Education Core (UNIEC)
UNIEC stands for “UNITAR Education Core”, a framework
that governs all teaching and learning activities in UNITAR
International University. It is based on a student-centric
approach and is integrated with the concept of 21st
century learning, with UNITAR’s vision and mission as
its foundation. It is a clarion call for educators to return to
the fundamental concept of education whilst incorporating
the necessary approaches for today’s students.
Assoc Prof Dr Sakina Sofia Baharom
Vice Chancellor, UNITAR International University (UNITAR)
15:20 Afternoon Coffee and Networking Break
CONFERENCE DAY 1
Wednesday, 24th February, 2016
CASESTUDY

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This session will discuss solutions to tackle talent issues:
Quantifying and optimizing the impact of staff
retention on the cost of recruitment and
productivity of faculties
What matters to them? – Uncovering factors
affecting academic staff’s performance to
incentivize and motivate wisely
Strategizing an academic staff integration and
development framework – a proven talent
management strategy for private universities
Incentivizing a young academic workforce through
pecuniary benefits, opportunities for professional
development and a good work-life balance
Using research capabilities as a competitive
advantage - enticing academic staff in the fields of
science, and specialized areas
Dr. Pradeep Kumar Nair
Deputy Vice Chancellor, Taylor’s University (Malaysia)
17:10 Attracting, nurturing & retaining academic talent
Tackling the talent shortage: Setting up a conducive
environment, and rewarding career journey to
acquire, empower and retain young talent
TALENT MANAGEMENT & BUILDING A COLLABORATIVE CULTURE
15:50 Creating an innovative and collaborative culture for
21st Education
Building the culture from scratch: Generating cross-
campus synergies to embrace a collaborative culture
Incubating entrepreneurship & innovation into the
core DNA of universities
Designing forward looking tenure systems for healthy
cooperation between faculty and administration
Strengthening the competencies across faculties
via professional, cross-cultural, management and
leadership training
Prof. Dr. Pey Kin Leong
Associate Provost, Singapore University of Technology
and Design
16:30 “The War for Talent”: Recruitment and retention of
academic staff in private higher education institutions
The ability to attract and retain high caliber faculty is becoming
a challenging problem for all higher education institutions,
especially private higher learning institutions. By 2020, there will
be 12,528 new academic staff needed in private higher
education institutions in Malaysia, and 26,028 qualified
academic staff needed in Malaysian universities.
CONFERENCE DAY 1
Wednesday, 24th February, 2016
Enticing experienced senior faculty to build a talent
anchor by leveraging on a university’s unique vision
& mission
“Accelerating factors”: Incentivizing to attract
talent working abroad back to the home country
Devising the roadmap for talent development via
leadership and vocational training
Strengthening the competencies across faculties
via vocational, management and leadership training
Dr. Mohd. Majid Konting
Former Director, Higher Education Leadership
Academy (AKEPT), Ministry of Higher Education Malaysia
Dr. Awang Bulgiba Awang Mahmud
Deputy Vice Chancellor, University of Malaya
Prof. Dr. Pey Kin Leong
Associate Provost, Singapore University of Technology
and Design
Prof. Tan Sri Dato’ Dzulkifli Abdul Razak
President, International Association of Universities
17:50 Closing Remark & End of Day 1 Conference
CASESTUDYPANELDISCUSSION
PANELDISCUSSION

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11:40 Driving research and innovation through university-
industry partnerships
Prince of Songkla University (PSU) is among the
leading Thailand universities with 30 faculties, 2
hospitals, and more than 40 excellence and research
centers, all committed to academic excellence, and
active engagement in community services. PSU has
been selected to house the Southern Thailand Science
Park that would turn into a special area of innovation
(SAI) of the country.
This session reveals how PSU successfully developed
their research capabilities through a university
industry partnership:
Cultivating innovation via seed funding programs to
nurture technology-based start-ups: incubation,
acceleration and graduate programs
Establishing a strong industry partnership through
talent mobility programs, technology transfers
initiatives and several co-research projects under
Industrial Technology Assistance Program (ITAP).
Embracing innovative culture through human resource
management, creative approaches for industry
engagement, research planning and sourcing for right
innovation think tanks
Leveragingongovernmentpoliciesforresearchadvancement
Dr. Perapong Tekasakul. Vice President, Prince of
Songkla University
12:10 Lunch Break
13:10 Interactive Roundtable discussion
Now it’s time for you to discuss the ideas generated by the
many sessions you’ve heard today. With a wide-variety of
topics below, you can select the one that is of most interest
to you and dive into an interactive and cozy environment
to discuss your challenges with peers and learn from their
best practices.
Roundtable A: University leadership in the rapidly changing
Asian landscape
Roundtable B: Enhancing research & innovation capabilities
Roundtable C: Brainstorming university sustainable
revenue models
Roundtable D: Improving university rankings
08:30 Morning Refreshment and Registration
09:00 Opening Remarks from the Chairman
Dr. Joshua Mok Ka-ho
Vice President, Lingnan University
BUILDING WORLD-CLASS ASIAN UNIVERSITIES
09:10 Building a world-class university – the road-less-travelled
Fundamentalenablingfactorstobuildapre-eminentuniversity
Replicating success from top Asia universities under
constrained funding
Paradigm shift: Visioning success in a fully
restrained environment
How much funding is required to fuel the growth of
an esteemed world-class university?
How did top universities grapple with their early
challenges to aim for persistent excellence?
Mr. Duncan Ross
Data and Analytics Director, Times Higher Education Ranking
09:40 Questing for Asia world-class university status: implications
for sustainable development of Asian universities
Various Asian higher education institutions are on the quest for
a world-class status. But most of the global university leagues
focus on Anglo Saxon measurements and paradigm. When
Asian universities try to copy the West’s model they risk losing
their unique Asian identity. This session discusses how Asian
universities can strive for world class status while maintaining
their unique Asian values. Key areas to be addressed include:
SWOT Analysis: Understanding the unique aspects of Asian
higher education and learn to get better at “where we are”
not “where they are”
Discussing the impact of the quest for world class university
status on Asian universities: how to build sustainable
development that is based on Asia’s unique values?
Developing universities based on indigenous intellectual
traditions, history and the culture of Asia
Incorporating successful strategies from the West’s
systematic framework into Asian universities
Prof Joshua Mok Ka-ho
Vice President, Lingnan University
10:10 Morning Coffee and Networking Break
CONFERENCE DAY 2
Thursday, 25th February, 2016
COLLABORATION FOR RESEARCH & ACADEMIC EXCELLENCE
10:40 Identifying and fostering strong niches in emerging
research areas to enhance research capabilities
& facilitate future funding channels
Identifying niche research opportunities that marry
a universities’ unique expertise with fast-growing
market demand
Recognizing the need for flexible organizational
structures to enable and encourage innovative and
interdisciplinary research
Ensuring fair distribution of research funding for
young and innovative academics
Fortifying research areas that build productive links
between teaching and research
Maintaining sustainable and competitive research with
a focus on outcomes and end-user adoption
Dr. Seeram Ramakrishna, Director of Center for Nano
fibers & Nanotechnology, National University of Singapore
11:10 Driving competitiveness through academic, research and
industry collaboration
University of Malaya (UM) is the foremost and premier research
university in Malaysia. It is a multidisciplinary research
university that houses 16 faculties and numerous research
centers. The university is strong in establishing multi- and
trans-disciplinary research with an increasing focus on
research that really matters to the community and industry. In
this session you will hear how the University of Malaya
developed innovative partnerships to drive success:
Spotting opportunities for partnering with a broad
range of international academic institutions
Lessons learnt for a successful collaboration: whom
should we partner with?
Smart partnership: Improving research capabilities
through university-industry partnerships
Re-evaluating MOU terms, benchmarking collaborative
performance and ensuring fair ‘Pie-sharing’
Driving revenue streams from commercialization on
intellectual property rights
Case studies: enhancing industry engagement with
a top glove-making company and executing a global
outreach program to Africa
Prof. Dr. Awang Bulgiba Awang Mahmud, Deputy Vice
chancellor, University of Malaya
CASESTUDY
CASESTUDYROUNDTABLEDISCUSSION

8. CONFERENCE DAY 2
Thursday, 25th February, 2016
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13:50 Dreamcatchers Project— providing an environment that
encourages entrepreneurship and innovation
Dreamcatchers is part of the University of Hong Kong’s
entrepreneurship series, initiated by the Development
& Alumni Affairs Office to provide a hub to inspire and
nurture innovation and entrepreneurship. There are forums,
mixers, courses, training, marketplaces, co-workspaces
and funding for innovation programmes. Dreamcatchers
is cross-sector and inter-generational project for
alumni, students, and friends of the university with passion
and determination to innovate and change the world.
The session will discover the success factors to drive
innovative initiatives and build long-term relationships
with alumni and industry thought leaders.
Dr. Steven J Cannon
Executive Vice-President, University of Hong Kong
BUIDLING SUSTAINABLE REVENUE MODELS
14:20 The creation of an innovative, sustainable & self-financed
private medical university in the Gulf
With 17 years of establishment, Gulf Medical University
(GMU) is recognized as the frontier Medical College in
U.A.E. They are the few private university that focuses on
research and development by constantly establishing
research centers such as The Center for Advanced
Biomedical Research and Innovation (CABRI), and the
Center for Advanced Simulation in Healthcare (CASH).
The university has also established The Gulf Medical College
Hospital and Research Centre as the first University
Hospital in the U.A.E. with a capacity of 250 beds housed
with ultra-modern facilities, and is in the process of
building 3 new hospitals. The university is a frontier
example if a strong sustainable, innovative and self
financed university. Spearheading the development of the
university, President Thumbay Moideen will share GMC’s
experience and key success factors to grow and expand
university’s financial strength while still fine-tunning its
quality excellence.
Mr. Thumbay Moideen
Founder & President, Gulf Medical University – Thumbay
Group
14:50 Building sustainable revenue models through income
diversification models for the university
Private higher education institutions have traditionally
been heavily dependent on tuition fee income. This
presentation will address the challenges of income
diversification to build a sustainable institution which can
deliver in relation to education, research and knowledge
exchange. It will consider the challenges associated
with securing income from external research grants,
business engagement and philanthropic donations in the
context of an international campus based in Malaysia.
Prof Christine Ennew
Provost and Pro Vice Chancellor, University of Nottingham
Malaysia Campus
15:20 Afternoon Coffee & Networking Break
15:50 Learning how to establish a privatized enterprise within
your university
Assessing feasibility of a privatization plan
Evaluating ROI by benchmarking the performance of the
university’s backed venture capital
Discussing financial support techniques for launch
venture capital companies
Exploring various innovative approaches to strengthen
industry engagement
Dato’ Dr. Paul Cha
Co-Founder, Vice Chancellor and President, HELP University
BRANDING AND REPUTATION MANAGEMENT
16:20 Leveraging on local engagement to enhance university
reputation
Engaging faculties in local development to enhance
local reputation
Integrating local community engagement into the
university strategic plan
“Glocalizing” university: leading university with global
perspectives and meaningful local engagement
Dr. Musa Ahmad
Vice-Chancellor, University Sains Islam Malaysia (USIM)
16:50 Building a university brand through academic quality and
student learning excellence
With more aggressive branding campaigns from universities
in the west, how should Asian institutions make a footprint
and build a strong global reputation? Given the unique
location of Curtin Sarawak, the university has positioned
itself in such a way that the richness in culture and natural
biodiversity is its value proposition to attract students from
around the world. In this talk, they will share experiences in
building a university brand through not only academic quality
but also through enhancing the student learning experience.
How can a university manage its brand in a global arena?
What are the key drivers that influence a student’s
decision to invest in a particular education provider?
Developing university ’ brand that focuses on student
learning experiences – Case study on university’s
various leadership and outreach programs
Case study: Leveraging on university’s “green campus”
and decent learning environment to woo
international students
Professor Yudi Samyudia
Deputy Pro Vice Chancellor, Curtin University
17: 20 Closing Remark & End of Conference
CASESTUDYCASESTUDY
CASESTUDY

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SPONSORSHIP OPPORTUNITES
T: +65 6722 9388 E: enquiry@iqpc.com.sg W: www.highereduleaders.comDON’T MISS IT!
BE MORE THAN A NAME ON A
BUSINESS CARD – STAND OUT AS A
SPONSOR OR EXHIBITOR!
The HigherEducationLeadersAsiaForum provides a unique
platform encouraging interactive and open conversation
between vice chancellors, deputy vice chancellors, deans from
across the region.
To find out more about the outstanding sponsorship and
exhibition opportunities, contact us now at sponsorship@
iqpc.com.sg or call +65 6722 9388 to discuss how we
can tailor our sponsorship packages to suit your business
objectives.
All sponsorship packages are customized to fit your current
needs. Our partnership team will work with you to identify the
package that best suits your goals and objectives. Here is a
sample of our customized sponsorship package
THOUGHT LEADERSHIP
2 Client testimonial plenary speaking
sessions
1 Panel speaking session
1 Panel host
2 Roundtable hosts
NETWORKING
1 Private Lunch
1 Cocktail Reception Host
Exclusive 1:1 Meeting Packages
Customized Booth Options
Site tour sponsor
EMAILMARKETING
to pre-researched and
tightly selected decision
makers
AUDIENCE
DEVELOPMENT
Ensure your hand selected
prospects receive targeted,
specialized marketing
initiatives. A fantastic
opportunity to apply the VIP
treatment to VIP contacts!
INTERNET
get noticed earlier,
our dedicated website
receives traffic months
in advance and so
should you.
Because the earlier you book the more access you’ll get
to our global marketing and branding campaign.
Early confirmation entitles sponsor and exhibitors to
optimize their spend and receive maximum ROI from
our comprehensive marketing and branding campaign,
including:
WHY GET
INVOLVED
EARLY?
TELEMARKETING
Dedicated account
managers publicize our
events and our partners
up to 3 months before
the summit

10. Please complete in BLOCK CAPITALS as information is used to produce delegate badges.
Please photocopy for multiple bookings. Your priority registration code is printed below. Please quote it when registering.
EVENT CODE: 26642.001
IQPC Bank Details: Account Name: IQPC Worldwide Pte Ltd Bank Number: 7232
Account Number: 260-085824-690 Swift Code: HSBCSGSG
Bank Address: The Hong Kong and Shanghai Banking Coporation, 21 Collyer Quay,
#08-01 HSBC Building, Singapore 049320
Correspondent Bank: HSBC Bank USA, New York
Swift Code for Correspondent Bank: MRMDUS33
All bank charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount.
BY DIRECT TRANSFER Please quote 26642.001 with remittance advice
PAYMENT METHOD
I WISH TO PAY BY CHECK / BANK DRAFT: MADE PAYABLE TO IQPC WORLDWIDE PTE LTD
Signature: Date:
I WISH TO PAY BY CREDIT CARD: PLEASE DEBIT MY CREDIT CARD
Name Printed on the Card:
Card Number: / / /
Visa MasterCard American ExpressCard Type: M M / Y Y Y YExpiry Date:
DD / MM / YYYY
5 WAYS TO REGISTER
+65 6720 3804+65 6722 9388
www.highereduleaders.com
enquiry@iqpc.com.sg
IQPC Worldwide Pte Ltd, 61 Robinson Road,
#14-01 Robinson Centre, Singapore 068893
DELEGATES REGISTRATION DETAILS
Mr. Mrs. Ms. Dr. OtherTitle:
Country: Postcode:
First name: Surname:
First name: Surname:
Address:
Job Title: Department:
Telephone:EmailAddress:
Company:EmailAddress:
Approving Managers Name:
I agree to IQPC’s
payment terms.
Date:Approving
Managers
Signature:
Delegates
Signature:
EmailAddress:
If the invoice is to be addressed for the attention of a different person than the delegate, please complete the details below:
If you have not received an acknowledgement before the conference please call us on +65 6722 9388 to confirm your booking.
OFFICE
Fax:Telephone: OFFICE MOBILE
DD / MM / YYYY
Grand Millennium Kuala Lumpur
160 Jalan Bukit Bintang
55100 Kuala Lumpur, Malaysia
Tel: +603 2117 4888
Fax: +603 2142 1441
Web: www.millenniumhotels.com/millenniumkualalumpur
Hotel accommodation and travel costs are not included in
the registration fee. A reduced corporate room rate has been
arranged at Grand Millennium Kuala Lumpur, Malaysia for
attendees at this conference. To take advantage of this special
rate, please process the hotel room reservation form provided
upon confirmation of your attendance.
VENUE & ACCOMODATION
IQPC recognises the value of learning in teams. Group bookings at the same time from the same company receive these discounts:
3 or more 7% 5 or more 10% 8 or more 15%
Only one discount available per booking. Team discounts are not available in conjunction with another discount, and do not apply
to workshop(s) only bookings. Call us for a special discount rate for teams of 10 and above.
TEAM DISCOUNTS
I am registering as a delegate, please send me an extra set
of Conference Documentation with Audio CD with a USD100
discount: USD699.
I cannot attend the event, please send me the Conference
Documentation and Audio CD at USD799.
I cannot attend the event, please send me the Conference
Documentation only at USD549.
Orders without immediate payment or credit card details will
incur a processing fee of USD99 per delegate.
(N.B.Advance orders will determine whether or not this conference
will be recorded - Please enclose payment with your order.)
Any custom duties & taxes imposed on the shipment of order/s
shall be borne by the recipient.
CONFERENCE DOCUMENTATION
IQPC CANCELLATION, POSTPONEMENT AND
SUBSTITUTION POLICY
•You may substitute delegates at any time by providing
reasonable advance notice to IQPC. • For any
cancellations received in writing not less than
eight (8) days prior to the conference, you will
receive a 90% credit to be used at another IQPC
conference which must occur within one year
from the date of issuance of such credit. An
administration fee of 10% of the contract fee will
be retained by IQPC for all permitted cancellations.
No credit will be issued for any cancellations
occurring within seven (7) days (inclusive) of the
conference. • In the event that IQPC postpones an
event for any reason and the delegate is unable or
unwilling to attend in on the rescheduled date, you
will receive a credit for 100% of the contract fee
paid. You may use this credit for another IQPC event
to be mutually agreed with IQPC, which must occur
within one year from the date of postponement. •
Except as specified above, no credits will be issued
for cancellations. There are no refunds given under
any circumstances. • IQPC is not responsible for
any loss or damage as a result of a substitution,
alteration or cancellation/postponement of an event.
IQPC shall assume no liability whatsoever in the
event this conference is cancelled, rescheduled or
postponed due to a fortuitous event, Act of God,
unforeseen occurrence or any other event that renders
performance of this conference impracticable, illegal
or impossible. For purposes of this clause, a fortuitous
event shall include, but not be limited to: war, fire, labor
strike, extreme weather or other emergency. • Please
note that while speakers and topics were confirmed
at the time of publishing, circumstances beyond the
control of the organizers may necessitate substitutions,
alterations or cancellations of the speakers and/
or topics. As such, IQPC reserves the right to alter
or modify the advertised speakers and/or topics if
necessary without any liability to you whatsoever. Any
substitutions or alterations will be updated on our web
page as soon as possible.
DISCOUNTS:
All ‘Early Bird’ Discounts require payment at time of
registration and before the cut-off date in order to
receive any discount. Any discounts offered whether
by IQPC (including team discounts) must also require
payment at the time of registration. All discount offers
cannot be combined with any other offer.
YOUR DETAILS:
Please email our Database Maintenance Department
at database@iqpc.com.sg and inform them of any
incorrect details which will be amended accordingly.
DATA PROTECTION:
Personal data is gathered in accordance with the Data
Protection Act 1984.Your data may be passed to other
companies who wish to communicate with you offers
related to your business activities. If you do not wish to
receive these offers, please tick the box below.
Please do not pass my information to any
third party.
Registrations/orders received without immediate
payment or credit card details will incur a processing
fee of USD99 per delegate. Payment is due in full upon
receipt of invoice. Full payment prior to the event is
mandatory for attendance.
PAYMENT TERMS
IQPC WORLDWIDE PTE. LTD.
Company Registration No: 199702288Z
©Copyright 2016 IQPC Worldwide Pte. Ltd. All rights
reserved. This brochure may not be copied, photocopied,
reproduced, translated, or converted to any electronic or
machine-readable form in whole or in part without prior
written approval of IQPC Worldwide Pte. Ltd
CONFERENCE PACKAGES
ALL PRICES SHOWN ARE IN US DOLLARS
• Discounts DO NOT apply to workshop(s)-only bookings
• Registrations without immediate payment or credit card details will incur a processing fee of USD99 per delegate
BOOK AND PAY BEFORE 18TH
DECEMBER 2015 SAVE $600 ON THE CONGRESS PACKAGE!
STANDARD PRICE
PAYMENT AFTER
18TH
DECEMBER 2015
EARLY BIRD PRICE
PAYMENT BEFORE
18TH
DECEMBER 2015
NON-EDUCATIONAL INSTITUTES
3,397 (SAVE 200)3,197 (SAVE 400)Conference + 2 workshops
2,698 (SAVE 200)Conference + 1 workshop 2,898
1,999 (SAVE 200)Conference Only 2,199
Workshops Only
A OR B
A OR B 699
Pre-Conference Workshops:
23rd February 2016
Main Conference:
24th & 25th February 2016
Venue:
Grand Millennium Kuala
Lumpur, Malaysia
EDUCATIONAL INSTITUTES
1,997 (SAVE 200)1,797 (SAVE 400)Conference + 2 workshops
1,498 (SAVE 200)Conference + 1 workshop 1,698A OR B
999 (SAVE 200)Conference Only 1199
Workshops Only 499A OR B