This document summarizes AIR's services as a strategic consultancy focused on people and talent management. They analyze the talent journey through different phases like attraction, recruitment, integration, development and retention. AIR helps companies define their employer value proposition and brand, diagnose reputation through research and interviews, and activate the brand through digital and printed communications. They guide the entire process from beginning to end.

2. We are a strategic
consultancy of
People &
Management
made up of multiple
brands and areas
of activity.
We believe it is
necessary to
analyze the journey
of talent as a cycle
of different needs.
ATTRACTION
RECRUITMENT
AND SELECTION INTEGRATION
DEVELOPMENT
RETENTION

3. We believe every company
has as inspiring story to
be told. We let them inspire
us. We are specialists in
translating these stories for
different targets.
We know
how to tell
a story

4. AIR is part of the Hub group, a holding company with People
& Management at its core.
With over 15 years of experience in the corporate world, our
founding partners have worked in several consultancy firms
and are experts in various market fronts.
We speak the
language of HR

5. We realize that Human
Resources and Internal
Communications are strategic
sections which, lately, tend to be
cut down to the bare essentials.
This is why we make it our role
to act as a partner to HR,
creating solutions from
beginning to end.
The members of our creative
team have worked in the best
advertising agencies in the
country, and are capable of
delivering the most diverse
creations swiftly and with a high
level of customization.
We create just
like the great
agencies do

6. What you are as an employer brand
Our object of study
EVP
EB
Attributes
Finance | Career | Organizational leadership
Your reputation as an employer brand
Contact Points
Engagement, social networks, integration, retention

7. EVP
WHAT’S THE COMPANY LIKE? HOW DOES IT DEAL WITH...?
What are the EVP attributes we work towards?
LeadershipManagement style
Acknowledgement
OrganizationCulture
Work style
Social responsibility
Finance Direct and indirect
compensation
Career Evolution
Training
Promotions

8. DIAGNOSIS ACTIVATION DIGITAL PRINTED
What are the EB contact points? EB
Attractiveness Engagement Reputation Integration Retention
WHAT ARE WE TALKING ABOUT?

9. How?
Co-creation
labs
In-depth
interviews Desk Research
Data mining Logbook Fake Employee
What are the EB contact points?
Attractiveness Engagement Reputation Integration Retention
WHAT ARE WE TALKING ABOUT?
EB
DIAGNOSIS

10. Engagement
surveys
Acknowledgem
ent and awards
Collaborative
groups /
dynamics
Unique
selection
processes
Corporate
games Workshops
* Created by Air
Social
Experience*
What are the EB contact points?
Attractiveness Engagement Reputation Integration Retention
WHAT ARE WE TALKING ABOUT?
EB
ACTIVATION
How?

11. What are the EB contact points?
Attractiveness Engagement Reputation Integration Retention
WHAT ARE WE TALKING ABOUT?
EB
DIGITAL
How?
Social Media Carrer Sites Job boards
Videos Animations Tutorials
Live events

12. What are the EB contact points?
Attractiveness Engagement Reputation Integration Retention
WHAT ARE WE TALKING ABOUT?
EB
PRINTED
Books/ Guides Self-training Magazines
Ludic games Maps and trails Visual
communication
Publications
How?

13. THE
WHERE
ARE
PEOPLE
LIE
TO AIR,
ANSWERS

14. 05
01
WE DEFINE THE
TARGET MIX
02
WE DO RESEARCH
WE CREATE A MIX OF
QUALITATIVE
METHODOLOGIES
03
04
WE TURN IT INTO A
STANDPOINT
WE DEFINE
METRICS
WE DELIVER
The process was created
from design thinking
concepts which propose 3
main phases: capture,
transformation and
delivery.
One of our unique features
is our mix of target
choice and qualitative
methodologies.
Right from the diagnosis,
our entire process
emphasizes
engagement.
We conduct the process
from beginning to end,
including deliveries.
05
06
The process by AIR

15. STORIES
HELPED
AIR
HAS
TELL...
TO

16. Our clients

17. The creation of an
integration program
for the managers of
Fundação Bradesco.
A diagnosis with in-depth
interviews with 42% of the
Foundation’s universe,
spanning over the entire
country.
Desk research covering
over 5 foundations.
The creation of a
standpoint for HR.
The creation of an
integration schedule
with ludic, exclusive, daily
content.
Integration for Fundação Bradesco

18. This Employer
Branding-focused
project had five
stages:
1. Diagnosis with desk
research, co-creation
labs and in-depth
interviews
2. Talent attraction via
social hunting
3. Creation of a
community and of
content which were
aimed at the target
talent
4. Approach and intake
of talent
5. Selection of a TOP 30
talent pool
Talent attraction for Globo

19. Five-stage campaign:
SOCIAL EXPERIENCE on 3
different sites, MIND LAB
with employees and
influencers, REAL STORIES
(a series of micro-
documentaries)
Over 2,000 staff members
exchanged their social
profiles simultaneously,
thus generating social
network buzz and
establishing BASF as a top
career destination.
Attraction, engagement and retention campaign, with a focus on social networks for Basf

20. Much more than
a process.
An innovative
experience.
With over 400 applications,
AIR/Hub carried out Talent
in Motion 2016 through a
combination of traditional
talent identification
processes and modern
social tools. The finalists
partook in a session of
televised dynamics,
solidifying the entire
program into a first-of-its-
kind case for the bank.
R&S program for the internationalization of Santander young executives: Talent in Motion

21. 5 years after its
foundation, Fast
Agro decided to
revisit its own
history and create an
original company
standpoint from the
inside out.
Inside-the-factory diagnosis
with all employees
Desk research with main
competitors
Creation of specialized Books
for various fields
Creation of new material
(catalogs, websites, social
networks, etc.)
EVP for Fast Agro

22. While going through
a family succession,
NC Imóveis
entrusted AIR with
the creation of its
new EVP.
Diagnosis with all
employees
Door-to-door surveys with
clients from different
subdivisions
Desk research with
competing companies
Conception of manifesto,
company standpoint and
future insights
EVP for NC Imóveis

23. Pernod Ricard, one
of the leading
beverage companies
in the world,
entrusted AIR with
the creation of an
entire creative
concept for its new
internship program.
Creation of creative concept for Pernod Ricard
Get the company
moving
Breathe
different air
Air out
ideas
Experience a shot
of Pernod Ricard
Reliving: the historical
cycle of the young
entrepreneur
Colored One color Negative Drop

24. Talent attraction
on social media, co-
creation labs,
engagement,
target profile
comprehension
and mapping.
Talent mapping and target profile comprehension for Globo

25. The first step in the
construction of the
employer brand’s
purpose.
A conference of over 3
hours with the interaction
of 90 employees and
company leaders.
The goal was to discuss life
and career purposes while
specifying the “why”s of
Interlife.
A co-creation lab was
organized, with 4 activities
created exclusively to
stimulate thought.
EBExperience for Interfile

26. Shall we write
this story
together?

27. airbranding.com.br