Social Media Bootcamp
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This presentation is meant to give an overview of the social platforms for local business owners. During the 1 hour luncheon we will briefly discuss each social media platform (Google+, Facebook, Twitter, YouTube, LinkedIn and Pinterest). Our goal is to determine what social media platforms local businesses want to learn more about.
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Social Media Bootcamp
- 2. Who Is Rebecca Wardlow? Local Google+ Ambassador Google+ City Expert Social Media Speaker, Trainer & Consultant Social Media Instruction at Kishwaukee College Continuing Education Web Design & Development since 1998 eCommerce Project Manager Google+ eBook (www.RebeccaWardlow.com) Proud mom of 5 kids
- 3. Social Media Boot Camp During today’s 1 hour luncheon we will briefly discuss each social media platform Let the Genoa Chamber of Commerce know!
- 4. Google Local Business Page
- 5. Google Local Business Page Also known as Google Places Intended for “brick & mortar” Created automatically by Google, so your business probably has one Converted to the look & feel of Google+ Pages Lacks some of the interactive features of Google+ pages Local pages include: Business description Contact details Location Photos Reviews & Ratings
- 6. Google+ Page
- 7. Google+ Page Offer interactive features: Build followers Share & comment on posts Engage with users & other businesses Important Note: Users cannot see reviews/ratings or review your business from a Google+ page UNLESS it has been merged with the Local Business Page. Setting Up A New Page? If you’re a brick and motor business, choose the “Local Business or Place” category. Only businesses in the “Local Business or Place” category can be merged with Local Business Page
- 8. Merge Local to Google+ Page Once your pages are merged: Links in Search, Maps and Google+ will lead to this your Google+ Business Page Contact info, reviews, images, posts and even rates and availability through Hotel Price Ads Followers can interact socially with your business. Merged Google+ Local pages are identifiable by a verified checkmark below the four tabs at the top of the page—About, Posts, Photos and Videos.
- 9. Facebook Personal FB Page Business FB Page
- 10. Facebook Personal Profile Best chance of being seen in News feed Don't have to friend everyone, they can subscribe to you Share your wins Share your content Share your business page link on your profile Keep it real, be you and don’t SELL your business on your Personal Profile
- 11. Facebook Business Page Ask Questions!!! Add humor Stay relevant Add personality Post at least once per day Show the individual behind the scenes People are on Facebook to be social When you share, your community shares Give people a reason to share
- 12. Reward Your Community What do they want? Poll Experiment Contests (3-4 per year) Coupons Freebies Featuring them Fan of the Week
- 13. Create Buzz on Facebook Host frequent photo contests "Facebook Friday" with discount coupon Encourage fans to like posts to see a sneak peak Status updates offering chance to win getaways Ads featuring live chat with travel experts Use interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts "Like us and get a deal" Sponsored stories (page likes)
- 14. Twitter 175M tweets sent each day Average user has sent 307 tweets 11 new accounts created every second It takes less than 1 week for Twitter users to send 1 Billion tweets!
- 15. How Can You Use Twitter? Generating TRAFFIC to your website BRANDING your company and products LISTENING to what is being said about your company or industry PROMOTE & SHARE your blog content, special offers, events & more REACH new people daily Share and get the latest NEWS NETWORKING with others who share your passion
- 16. Twitter Lingo Tweet – a 140 character post on Twitter Mentions - when someone mentions you specifically @yourusername RT - retweet RTs by others, RTs by you, your tweets RT’d DM = Messages – direct message to you (only you and the person who sent it can see this message) @ symbol before the Twitter username of someone you want to reply to Hashtag - Used to mark keywords/topics in a Tweet
- 17. YouTube YouTube is the second largest search engine after Google (who owns YouTube)
- 18. YouTube Tips Create & Customize Your Channle Make Content, Not Ads Become the Face of Your Business Everyone Starts at Zero Direct People to Your Website Leverage YouTube Videos for SEO BE REAL! TELL YOUR STORY! http://youtu.be/1OmTFB712V0
- 19. Why Should You Use LinkedIn NETWORK WITH OTHERS! There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
- 21. LinkedIn Company Pages Company pages include: Company Banner Recent Updates Current Employees Job Listings Custom Content Employee Quotes Company Intro Product/Services Listing Why Create a Company Page? Attract New Employees Connect with Prospects Expand Your Market Reach Search Engine Optimization Customer Testimonials
- 23. Pinterest Over 12M monthly US unique visitors! Average time spent is 72 minutes! Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! More exposure for your business!! 10M connected Facebook users It’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
- 24. Pinterest
- 26. Pinterest Tips Use original pictures to drive traffic Re-Pin other people’s content to build a larger following Create online catalogs and add price to the picture Host contests – ask them to take a picture & share it to win Pin special offers
- 27. Social Media Boot Camp Let the Genoa Chamber of Commerce know! Please take a moment to fill out the Survey http://bit.ly/18wiRpp
- 28. Connect With Rebecca • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions • Pinterest http://pinterest.co m/SocialSolutions Email rwardlow@rebeccawardlow.com
Notas do Editor
- About and Photos are the only tabs = you know you are on your Google Local Business PageSee “Is This Your Business?” This is how you claim your Google Local Business Page
- Google Local Pages are identifiable by two tabs at the top of the page: About and PhotosAt a minimum, claim your page and ensure the information is accurate, complete and optimized for search. You can do this by clicking the “Manage this page” link on your listing or by searching for your business here. Once that’s done it’s a matter of maintaining content and monitoring reviews over time.Maintain content and monitor reviews
- Unlike static Local pages, Google+ pages offer interactive social features: you can build followings, share and comment on posts, and engage with users and other businesses. However, users cannot see reviews and rating or review a hotel from a Google+ page unless it has been merged with the hotel’s Local Business page. Google+ pages are identifiable by four tabs at the top of the page: About, Posts, Photos and Videos. RememberGoogle Local Pages are identifiable by two tabs at the top of the page: About and Photos
- Note that this feature is available for individual businesses only, not for groups or brands. Users will find everything in one place
- YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
- YouTube keep in mind that it’s just another tool in your social media arsenal. YouTube can be a very powerful audience building tool but it’s most likely not going to be the end destination that benefits your business or an income source in itself
- Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
- Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.
- Allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the pinterestbookmarklet, pin it button, or just a url.