3. Marketer
vs
User
A
Social
Business
picks
up
on
what
consumers
are
talking
about
and
what
they
are
interested
in
and
connects
this
back
into
the
business
4. Social
Web
&
Engagement
Create
A
Community
Around
Your
Brand:
! Customers
or
Stakeholders
become
par8cipants
rather
than
viewers
! Your
customers
are
willing
to
take
their
Dme
and
energy
to
talk
to
you
&
about
you
in
conversaDons
! They
have
taken
a
personal
interest
in
what
you
bring
to
the
market
! Your
customers
are
now
part
of
your
marke8ng
department
! In
fact,
your
customers
and
what
they
think
and
share
with
each
other
form
the
founda8on
of
your
business.
5. #1
Listen
To
Your
Customers
! Gain
an
understanding
of
what
people
are
saying
about
your
brand,
product
or
service
(LISTENING)
! Analyze
what
you
find
to
extract
meaning
(SOCIAL
MEDIA
ANALYTICS)
! Develop
a
response
program
(ACTIVE
LISTENING)
7. Set
Your
ObjecDves
! Key
Performance
Indicators
(KPI’s)
! Search
Visibility
! Social
MenDons
! Web
page
links
! Social
Shares
! Social
Links
! Visitors
to
your
website
! Visitors
to
your
social
desDnaDons
! NewsleYer
subscribers
! Blog
and
social
content
subscribers,
fans,
friends
and
followers
! Comments
! Measurable
markeDng
outcomes
! Downloads
! Webinar
or
other
online
event
! Leads
! Sales
! Referrals
! Brand
advocacy
12. Web
Site
Audit:
Do
It
Yourself
or
Hire
Me
! IdenDfy
most
visited
website
pages
! Grade
each
website
page
! Page
content
! Design/eye-‐path
! Lead
generaDon
! Search
Engine
OpDmizaDon
(SEO)
! Social
Media
! Create
a
plan
to
update
your
website
! Analyze
Google
AnalyDcs
Reports
! View
the
site
on
desktop,
mobile
and
tablets
! Is
your
site
mobile
friendly?
! Is
your
site
responsive?
! Do
your
provide
fresh
content
daily,
weekly
or
monthly?
13.
14. “The
credible
brand
awareness
and
bo1om-‐
line
profits
achievable
through
social
media
marke;ng
require
hustle,
heart,
sincerity,
constant
engagement,
long-‐term
commitment,
and
most
of
all,
ar@ul
and
strategic
storytelling.”
-‐
Gary
Vaynerchuk
15. Facebook:
Share
Stories
! Nobody
wants
to
be
sold
to,
but
we
all
love
a
good
story!
! Connect
with
your
customers,
help
them
understand
who
you
are
and
why
they
should
care
about
you
and
your
products
! How
can
you
inspire
and
encourage
your
customers
to
share
their
stories?
16. Google+
,
Search,
YouTube
&
SEO
! Instant
Indexing
! Google+
Local
LisDngs
in
Search
Results
! Hangouts
On
Air
! Content
Authorship
! CommuniDes
! YouTube
integraDon
! Dominate
your
name
in
search
17. How
Can
You
Use
TwiYer?
! GeneraDng
TRAFFIC
to
your
website
! BRANDING
your
company
and
products
! LISTENING
to
what
is
being
said
about
your
company
or
industry
! PROMOTE
&
SHARE
your
blog
content,
special
offers,
events
&
more
! REACH
new
people
daily
! Share
and
get
the
latest
NEWS
! NETWORKING
with
others
who
share
your
passion
18. UDlize
the
Power
of
LinkedIn
! Focus
on
the
quality
of
your
connecDons,
not
the
quanDty.
! Business
decision
makers
are
on
LinkedIn
! Recruit
talented,
qualified
team
members
! Engage
with
others
in
your
industry
! Build
a
community
! Lead
generaDon
tool
for
your
Sales
Team
20. Facebook
Tips
! Adver8se
–
Typically
$0.50-‐1.50
per
lead/fan
! Be
social
–
post
as
your
page
on
ac8ve
complementary
pages
! Regularly
invite
your
audience
to
your
Facebook
page
via
email,
TwiYer,
LinkedIn,
etc.
! Post
great
content
that
gets
shared
! Connect
with
influencers
in
your
niche
21. Google+
Tips
! Spend
Dme
on
Google+
! Use
Ripples
to
find
your
tribe
! Post
your
blog
links
with
images
! Join
or
start
a
Community
! Circle
influencers
in
your
niche
! Connect
with
established
Hangout
On
Air
hosts
&
be
interviewed
! Create
your
own
Hangout
on
Air
show
22. YouTube
Tips
! Include
external
links
to
your
email
capture
page
! Partner
with
other
well-‐known
YouTuber(s)
in
your
niche
! Adver8se
on
the
top
1%
of
YouTube
videos
! Post
video
on
Google+
with
extended
comments
23. TwiYer
Tips
! Follow
to
get
followed
–
use
lists,
searches,
hashtags
! Tweet
with
influencers
in
your
niche
! Retweet
others
! ParDcipate
in
Tweet
Chats
or
create
your
own
! Regularly
invite
your
audience
to
your
Facebook
page
via
email,
Facebook,
LinkedIn,
etc.
24. LinkedIn
Tips
! Connect
with
20-‐30
new
connecDons
per
week
! Research
people
and
companies
! Join
Groups
and
connect
with
influencers
in
your
niche
! Regularly
invite
your
audience
to
your
Facebook
page
via
email,
TwiYer,
Facebook,
etc.
25.
26. Start
Planning
Think
about
how
you
will
move
forward
as
a
Social
Business,
creaDng
communiDes,
brand
awareness,
leads
and
sales.
You
are
welcome
to
reach
out
to
me
to
help
with:
! Web
Site
Audit
! Web
Site
Re-‐design
! Social
Media
MarkeDng
! Social
Media
Strategy
! Social
Media
Training
! Social
Media
Management
! Online
ReputaDon
Management
! Social
Media
Policies
! Social
Media
&
Web
Site
Reports
! Online
AdverDsing
