You have heard all the buzz. There is new media and social networking, not to mention online marketing tools and traditional media outlets. Learn how to cut through the noise and build your brand. In this session media pros will walk you through the most important tools of the trade today.

1. Presents
10 Rock Solid Marketing Strategies for
Today’s Building Professional
Sarah Brown Panelist, The Green Alliance
Bill Pryor Panelist, Content Marketing Institute
Betsy Abeles- Kravitz Panelist, New England Home
Steve Maihot facilitator, Darci Creative

2. Sarah Brown
Green Alliance Project Director
Sarah Brown has been an environmental advocate in her community for the last 12
years, before that she worked as a journalist in Moscow, Russia and in NYC. She
served on Town Council and the ZBA as well as created Kittery Progressive Action, a
community action coalition and St. John's Stewardship of the Earth Committee.
Brown spear-headed Cool Kittery which regrouped to become Kittery's current
Energy Advisory Committee.
www.greenalliance.biz
Brown created the Green Alliance in 2009; a unique Green
Business Union that operates as a dedicated Sustainability
Coordinator and a dedicated PR firm for 85 NH green
businesses and is also a green consumer co-op for 1,600
individual members. The GA’s mission is to increase the
profits of the businesses that are having the least impact on
the environment and through sustainability Certification and
guerilla PR coupled with “Business-to-Business” Mentoring
and strength in partnership, encourage more sustainable
business practices. The Green Alliance engages in effective
story-telling that serves to educate and influence the public to
think more about the goods and services they use and
encourage encourage more sustainable choices.

3. Rock Solid Tips
1. Throw away old paradigms (press releases and straight
advertising) - engage new methods (newsletter, website,
strategic partnerships, social media)
2. Document sustainability products and practices; flaunt it
3. Wow with service, knowledge and trust
4. Use sustainability as a value added
5. Give a little to get a little
6. Think outside the box
7. Know the true cost of alternatives
8. Bend a little, push a little; know your customer
9. Make sustainability part of your story/company ethic
10. Use storytelling; sell product with content, personalize it
www.greenalliance.biz

4. Contact Us!
sarah@greenalliance.biz
603-817-4694