This document provides 5 ways to use social media to make events and training successful. It recommends using social media to build and engage a community around the purpose of the event. It also suggests knowing the audience and using social media platforms they already use. Specific suggestions include using Eventbrite to sell tickets and list the event, hashtags to build buzz and enhance the live experience, live streaming to extend reach, blogging for pre-and post-event content, and social reporting to capture the real story of the event. The document then asks how social media can support organizing, promoting, enhancing, and extending the conversation after an event.

1. Social media
for events
5 ways you can make your events and training a success

2. Ross
McCulloch
@ThirdSectorLab | ross@thirdsectorlab.co.uk

3. Tell us...
Your name & who you work for
How social media was used at a recent event you attended

4. Why?
It’s not about bums on seats. Ask yourself why your event exists - you’ll
build and engage a community around that.

5. Who?
Knowing your audience is key. Use the social media channel(s) you
know they’re using already.

6. 1. Eventbrite
Sell tickets & combine with a FB/G+ event listing

8. 2. Hashtags
Build buzz, ask/answer questions, enhance the live experience
& create a sense of community

9. 3. Live streaming
Extend your reach with live audio or video

10. 4. Blogging
A space for pre/post-event content, updates & opinion

11. 5. Social reporting
Capture the real story of the event

12. 1. Organising an event
2. Promoting an event
3. Enhancing the live experience
4. Extending the conversation
after the event
How can social media support each step?

13. Any
questions?
@ThirdSectorLab | ross@thirdsectorlab.co.uk