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Social Media & Supporter
      Engagement
  Finding out what makes people
 passionate....and making the most
                of it.


          #begoodbesocial
Hello

Lesley Pinder – Supporter Engagement
                Manager

@missingpeople
@skipinder



             #begoodbesocial
Tonight
•   Missing People
•   Join the Search and social media
•   The Big Tweet for Missing Children
•   What next?

• All your social media problems solved in
  25 minutes.*
• *ish.

                #begoodbesocial
Missing People



A lifeline when someone disappears




          #begoodbesocial
If your child went missing, wouldn't you want the
 whole world to stop and look for them? Missing
   People is building a dedicated community of
  people across the UK ready to join the search
 online, at work and in their neighbourhood. You
      could be one of them. Find out how at
       missingpeople.org.uk/jointhesearch



               #begoodbesocial
• 25th May, 2011 - International Missing
  Children’s Day
• Raise awareness and increase supporters

• Tweeted a different missing child appeal
  every 30 mins for 24 hours
• Scheduled tweets
• Team of tweeters
• 6 weeks of planning
              #begoodbesocial
• 5,500 new followers in one day

• 8,000 RTs and mentions

• 600% in website traffic

• Trended in UK

• Significant press coverage

                #begoodbesocial
• 8 of the missing children have been found

• Increased awareness in the cause

• Parents and families of missing people



              #begoodbesocial
#begoodbesocial
#begoodbesocial
• Simple

• Could really make a difference

• We believed in it



               #begoodbesocial
• Plan for success

• Be ready to react quickly

• Cross organisational support



               #begoodbesocial
The impact

• Confidence in Join the Search increased

• Organisational support and interest increased

• Building a rounded understanding of our
  supporters

• Join the Search launch 14th November
               #begoodbesocial
Questions?




#begoodbesocial
Workshop!


All your social media woes solved in 25
                 minutes.*



                 *Ish.

            #begoodbesocial

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Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011

  • 1. Social Media & Supporter Engagement Finding out what makes people passionate....and making the most of it. #begoodbesocial
  • 2. Hello Lesley Pinder – Supporter Engagement Manager @missingpeople @skipinder #begoodbesocial
  • 3. Tonight • Missing People • Join the Search and social media • The Big Tweet for Missing Children • What next? • All your social media problems solved in 25 minutes.* • *ish. #begoodbesocial
  • 4. Missing People A lifeline when someone disappears #begoodbesocial
  • 5. If your child went missing, wouldn't you want the whole world to stop and look for them? Missing People is building a dedicated community of people across the UK ready to join the search online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch #begoodbesocial
  • 6. • 25th May, 2011 - International Missing Children’s Day • Raise awareness and increase supporters • Tweeted a different missing child appeal every 30 mins for 24 hours • Scheduled tweets • Team of tweeters • 6 weeks of planning #begoodbesocial
  • 7. • 5,500 new followers in one day • 8,000 RTs and mentions • 600% in website traffic • Trended in UK • Significant press coverage #begoodbesocial
  • 8. • 8 of the missing children have been found • Increased awareness in the cause • Parents and families of missing people #begoodbesocial
  • 11. • Simple • Could really make a difference • We believed in it #begoodbesocial
  • 12. • Plan for success • Be ready to react quickly • Cross organisational support #begoodbesocial
  • 13. The impact • Confidence in Join the Search increased • Organisational support and interest increased • Building a rounded understanding of our supporters • Join the Search launch 14th November #begoodbesocial
  • 15. Workshop! All your social media woes solved in 25 minutes.* *Ish. #begoodbesocial

Notas do Editor

  1. What was it?How did it work?
  2. What did we acheive