Logo and Branding design for Grand Haven Stamped Products Wellness Program

1. GHSP Benefits Branding Project
Case Studies: GHSP Benefits Branding

2. GHSP Benefits Branding Project
Case Study: GHSP Benefits Branding Project
Branding Research
Logo Development
Branding Guide
Project Brief:
GHSP is a manufacturer of Shift Systems,
Electronic Controls, and Smart Actuators for the
automotive and appliance industries. Bazza
Design was asked to help define GHSP’s new
identity for their benefits group. Goals of the
program was to create a new identity for the
group that reflected the three areas of
attention the group puts emphasis on. A name
search established “LiveWell” as the name to be
used in the identity.
A few final designs of choice were refined and
an ultimate selection was made to represent
the group. To finalize the design and it’s brand,
a branding guide was created to manage the
usage of the logo and application of the logo on
a series of give-away items.

3. GHSP Benefits Branding Project
Research: Review of Related Logos
Logos for wellness related organizations and groups come in
a variety of forms, colors and proportions.
The goal of the review was to understand what to stay away
from and to select the few tidbits of the best ideas, that are
favored, to use in defining the concepts in the concept
phase.

4. GHSP Benefits Branding Project
Research: Review of Related Logos

5. GHSP Benefits Branding Project
Research: Review of Related Logos

6. GHSP Benefits Branding Project
Iconic Logos
Simple, clean and looks good in one or two
colors. Easily recognizable for its shape. All
still in use today.
They where designed using these
guidelines:
- Simplicity
- Uniqueness
- Relevance
- Memorable
- Focus
- Tradition (or not following trends).

7. GHSP Benefits Branding Project
Iconic Logos
Before Apple developed the iconic logo that illuminates the top of MacBooks and sticks to the car
windows of proud Mac users everywhere, their original concept was much different. In 1976, the
Apple logo was a dark sketch of a contemplative Issac Newton quietly reflecting under a tree. The
logo also featured an inscription that pertained to the story of Newton and the falling apple, reading
“Newton… A Mind Forever Voyaging Through Strange Seas of Thought Alone.” It wasn't long before
founder Steve Jobs realized the impracticality of such a logo, and hired Rob Janoff to make it much
simpler and easily recognizable. Thus, the infamous rainbow-colored Apple logo was born.

8. GHSP Benefits Branding Project
Concept
Designs focused on the three areas of concern for
GHSP’s benefits group.

9. GHSP Benefits Branding Project
Concept
Designs focused on the three areas of concern for
GHSP’s benefits group.

10. GHSP Benefits Branding Project
Concept
Designs focused on the three areas of concern for
GHSP’s benefits group.

11. GHSP Benefits Branding Project
Concept
Designs focused on the three areas of concern for
GHSP’s benefits group.

12. GHSP Benefits Branding Project
Refinement
Two chosen concepts were refined for a final
review.
Refinement 1

13. GHSP Benefits Branding Project
Refinement
Two chosen concepts were refined for a final
review.
Refinement 2

14. GHSP Benefits Branding Project
Finalization
Chosen design, font, color and icon.

15. GHSP Benefits Branding Project
Branding Guide
A branding guide was also created to “manage” the
brand for usage and application of the logotype.
Depicted are some of the pages from the guide.

16. GHSP Benefits Branding Project
Branding Guide
A branding guide was also created to “manage” the
brand for usage and application of the logotype.
Depicted are some of the pages from the guide.

17. GHSP Benefits Branding Project
Branding Guide
A branding guide was also created to “manage” the
brand for usage and application of the logotype.
Depicted are some of the pages from the guide.

18. GHSP Benefits Branding Project
Contact Information
Bazza Design
Barry Hutzel - Principal
2058 Breeze Drive Holland MI 49424
barry.hutzel@bazzadesign.com
www.linkedin.com/in/barryhutzel/
616 335 0219