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Semelhante a The Conversation Index - Q2 (20)
The Conversation Index - Q2
- 2. Methodology
5 million data point sample of UGC
Indexed Q2-2011 (April, May, June)
Data from 210 countries
© 2011 Bazaarvoice, Inc.
- 3. Consumer language reflects economic uncertainty
» 1 in 10 reviews in Q2 mentioned “price”
» Price mentions compared to Dow, Consumer Confidence Index
from July 2007-August 2011
» Price mentions to CCI: correlation of -.66
» Price mentions to Dow: correlation of -.68
© 2011 Bazaarvoice, Inc.
- 4. All over the map: sentiment by region, country
© 2011 Bazaarvoice, Inc.
- 5. The Friday Facebook flood
» 32% of all reviews collected on Facebook in Q2 were submitted on
Fridays, which doesn’t match onsite patterns
» Reviews on Facebook had 12% higher average sentiment than
onsite reviews
© 2011 Bazaarvoice, Inc.
- 6. Women fuel word of mouth
» Women produced 60% of all UGC in Q2
» Average rating for female-written reviews: 4.43 stars
» Average rating for male-written reviews: 4.32
© 2011 Bazaarvoice, Inc.
- 7. Controlling spending, leading conversations
» Women contributed 84% of UGC in Consumer Packaged Goods in
Q2, controlled 85% of household spending in US
» CPG had highest average sentiment (4.68)
» Men contributed 77% of UGC in Consumer Electronics, spent 53%
more on CE in 2010
CPG
© 2011 Bazaarvoice, Inc.
- 8. Summer warms traveler sentiment
» Travel saw +4% average rating in Q2 (4.46), most other verticals
only fluctuated +/- 1%
» Travel reviews longest of any category
© 2011 Bazaarvoice, Inc.
- 9. Poor service destroys product sentiment
» 6% of all reviews mentioned customer service in Q2
» Reviews mentioning CS carried 91% lower average rating than
non-CS reviews
» Financial Services had highest portion of reviews with CS
mentions (17%)
© 2011 Bazaarvoice, Inc.
- 10. One in five spread the love
» “Love” found in 22% of reviews in Q2
» “Easy” found most often in consumer electronics
(19%), automotive (16%), financial services (16%)
© 2011 Bazaarvoice, Inc.
