The document outlines Conrad Wredberg's presentation agenda on analytics and reporting offerings from Bazaarvoice. The agenda includes an overview of analytics, recent reporting resources like conversion and syndication reports, upcoming reports on outbound syndication and reviews. It also discusses opportunities to discover the value of reviews and network analytics, industry benchmarks, and conclusions from research.

1. Conrad Wredberg
Director of Product Management – Analytics
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0

2. “ “In god we trust; all others bring data

3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2
Agenda
•Analytics & Reporting Overview
•Recent Resources
•Upcoming Resources
•Discovery Opportunities
•Industry Benchmarks
•Research

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Agenda
•Analytics & Reporting Overview
• Productized Analytics Offerings
• Social Analytics Offerings
•Recent Resources
•Upcoming Resources
•Discovery Opportunities
•Industry Benchmarks
•Research

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Four Pillars ofValue
• Attract more visitors to my siteSEO
• Share customer opinions
• Informs Marketing MessagingWOM
• Online
• Offline - ROBOConversion
• Product Feedback
• Product InsightsQuality

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Agenda
•Analytics & Reporting Overview
•Recent Resources
• Conversion Impact Report
• Inbound Syndication Report
•Upcoming Resources
•Discovery Opportunities
•Industry Benchmarks
•Research

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Conversion Impact Report

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Inbound Syndication Reporting

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Agenda
•Analytics & Reporting Overview
•Recent Resources
•Upcoming Resources
• Outbound Syndication
• Enhanced Ratings & Reviews Reporting
•Discovery Opportunities
•Industry Benchmarks
•Research

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Outbound Syndication

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Outbound Syndication

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• 5 Reporting Themes
• Submission - how well am I collecting content, from organic or PIE, start to finish?
• Content - how much content do I have, in which catalog areas, and how moderated?
• Display - how much content is being displayed and on which sites and pages?
• Reach - how much content is being viewed and engaged with and by how many people?
• Conversion - how well is my content contributing to orders and revenue?
• 4 Areas for Innovation
• Powerful Data Visualizations - Better than Excel, benefiting more types of people
• Trending Data - Offering historical trends & comparison, not just a snapshot in time
• Relevant Benchmarks - Overlaying industry benchmarks to provide better context
• Cross-Client Reporting - Orienting to how clients are structured, multi-site and global
R&R Dashboard & Reporting -Vision

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R&R Dashboard -Vision

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Agenda
•Analytics & Reporting Overview
•Recent Resources
•Upcoming Resources
•Discovery Opportunities
• Value of a Review
• Network Analytics
•Industry Benchmarks
•Research

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Value of a Review

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•Pilot Goal: To quantify the value of incremental reviews and share of
voice for products in a category on an E-commerce site, leveraging split
testing and predictive analytics
• Where do reviews matter most?
• What is the optimal volume by category for conversion?
• Where do we need to focus review volume efforts?
Value of a Review Pilot

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The ReviewValue Model
Conversion
Number of Reviews
DSLR Cameras
Dishwashers
Beds

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Product Detail Page - Reviews
We know that
reviews influence
consumer purchase
decisions at the
product detail page…

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Category Page - Reviews
…But how do
reviews influence
higher in the funnel
(e.g., category page)
when consumers are
choosing which
products to view?

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Split Test Example 1 (AbsoluteVolume)
Split A Split B Split C
Category
Page
Product A 20 15 10
Product B 20 15 10
Product C 20 15 10
Product
Detail
Page
Product A 20 15 10
Product B 20 15 10
Product C 20 15 10

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Split Test Example 2 (Share ofVoice %)
Split A Split B Split C
Category
Page
Product A 10 10 10
Product B 10 10 10
Product C 20 15 10
Product
Detail
Page
Product A 10 10 10
Product B 10 10 10
Product C 20 15 10

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Network Analytics
June 2014
3.76 Billion Pageviews
527.88 Million Unique Visitors
14.3 Million Transactions
3,885 Sites Worldwide

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Competitor Strength

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Snippets

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Snippets

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Themes

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Agenda
•Analytics & Reporting Overview
•Recent Resources
•Upcoming Resources
•Discovery Opportunities
•Industry Benchmarks
•Research

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Industry Benchmarks http://www.bazaarvoice.com/industries/benchmark/

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EconTalk
http://www.econtalk.org/archives/2014/07/michael_munger.html
“If you are under 30, you trust--within
limits--the information that you get from
reviews much more than old guys like
me with my walker.”

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Agenda Review
• Analytics & Reporting Overview
• Productized Analytics Offerings
• Social Analytics Offerings
• Recent Resources
• Conversion Impact Report
• Inbound Syndication Report
• Upcoming Resources
• Outbound Syndication Report
• Enhanced Ratings & Reviews
Reporting
•Discovery Opportunities
• Value of a Review
• Network Analytics
•Industry Benchmarks
•Research