"Social networking" has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends and so on. In fact, many of us today use Twitter and Facebook to promote our existing and upcoming businesses. And people looking to connect with other business-associated contacts usually move to sites like LinkedIn, but one need to understand that social media is beyond Twitter, Facebook, LinkedIn and Blogs. After observing and running an analysis on hundreds of Social Networking sites I have listed down 40 most popular social networks across countries.Socialytics

1. The need Of Social CRM and
Community Building

3. Social Network Evaluation
Promise-Tool-Bargain
Shirky points out that there is no recipe for
success with social media but defines three broad
rules…
•a successful fusion of a plausible
promise,
•An effective tool and an acceptable
bargain with the users.
• Three lenses to look at
social media: promise, tool, and bargain.

4. The promise is the
basic why for
anyone to join or
contribute to a
group.
The tool
determines how
the media will
work.
The bargain sets
standards of
behavior and
norms for and by
the group.

5. 80% of
consumers
research
products
online every
week
57% of
customers
search for a
solution
online first
80% of
twitter users
expect a
response to
their query
in a day or
less
40% of
customer
service
tweets 25
largest
retailers are
solved less
than 24 hrs
One in five
shoppers
prefer online
chat over all
other
mediums
75% of
surveyed
consumers
said they
would prefer
to use online
support
91% say they
would use
an online
knowledgeb
ase if it were
available
50% of Face
book users
expect a
response to
their query
less than 24
hrs
Nearly 1 in 3
expect a
company to
provide
direct access
to customer
support
40% of users
using social
sites value
access to
customer
service
Why Social CRM?

6. Analyze & segregate
sentiments of user posts
across Social channels
Communicate directly
with the users
Relevancy Status
Indicator, Response
Status Indicator, Target
Identification.
Feed Classification
using Customer Aligned
Taxonomy
A. No response, you’re not
listening
B. Respond. No data is
recorded.
Problem
Solved
Data
Added to
Profile
Business
Intelligence

7. Social CRM: Business Process
Monitoring
Marketing
Engagement
Sales
Customer
Service
Data
Social Graph
(Customer
Profile)
Internal
(Customer
Profile)

8. Law of Few
“Hair” for your
“Bare”
Head
Maven
Connector
Salesmen
“Hair” for your “Bare”
Head
“Hair” for your “Bare”
Head
“Hair” for your “Bare”
Head
Traditional medium
Social Networking
Social Networking virality
virality
You

9. Law of the Few
Law of the few means that a very small number of
people are linked to everyone else in a few steps, and
the rest of us are linked to the world through those
special few.
Law of the few says that Connectors, Mavens, and
Salesmen are responsible for starting word of mouth
epidemics, which means that if you are interested in
starting a word of mouth epidemic, your resources
ought to be solely concentrated on those three groups

10. •Characteristics of Communities
1. Communities grow out of cultures
2. Communities create stickiness through discussion
3. Rule of 150 – communities lose value for members
4. when they grow beyond 150 members
5. Communities develop “transactive”
6. memory” (distributed cognition) in which
7. knowledge is externalized by the individual, yet
8. internalized within the community (mediated via
9. tools/artifacts)

11. Best
Practices in
Social
Media
• Multi source engagement
console
• Find trends ,most
influential posts.
Personalize
Social
Experience
• Moderate unwanted
data's social noises.
• Mark as Spam and
Delete
Social API’s
• Common interface for
posting on Social
Networks
• Reply to user
posts/comments
Social
Competitive
Index
•Build your Social Community
•Engagement Index based on
Community Size, No of Posts
and Likes and Comments
Received

12. • Presented By
• Kanti nath banerjee
• Digital Strategist
• www.about.me/kantibanerjee