Best Practices for Beginning Blogging

Bastille Marketing Jenni Brand Founder & CEO January 26, 2010 Storming the Marketing Establishment…Through Smart Social Media

Who is Jenni Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We’ll Cover Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs: Why the Hype? ,[object Object],[object Object],[object Object],[object Object],Resource : Technorati’s State of the Blogosphere 2008

Blogs: Why the Hype? (cont ’ d) Resource : Technorati’s State of the Blogosphere 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

What the Average Blogger Looks Like (cont’d) Resource : Technorati’s State of the Blogosphere 2008 Educated, financially stable, 25-49 y.o.

Who Reads Blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which Blog Platform to Choose?

The Anatomy of a Blog Resource : MintBlogger.com - http://www.mintblogger.com/2008/07/understanding-blogger-template-part-1.html

The Anatomy of a Blog (cont’d) Topic Tabs Subscribe Feature Follow Me Buttons Clean design; easy navigation About Tab Advertising Tab - easily could be a Donate Tab Date & Author - linked to bio

The Anatomy of a Blog (cont’d) Easy to Share via Twitter Picture insert; yet not cluttered (pls credit all photos!) Interactivity - recent comments; frequent commenters; encourages time spent on the page Clean design of blog post

The Anatomy of a Blog (cont’d) ,[object Object],[object Object],[object Object],[object Object]

The Anatomy of a Blog (cont’d) Social Sharing Features & Find Me Functions on Mashable’s Summer of Social Good blog

Setting Up & Owning Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps (cont’d)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps (cont’d)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps (cont’d)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps (cont’d)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You’ve Got A Blog! Now What? 8 Key Steps (cont’d) Resource : BastilleMarketing.com: http://www.bastillemarketing.com/2010/01/social-media-strategy-basics-10-keys-to.html

Examples of Non-Profit & Gov ’ t Agency Blogs

Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],Jenni Brand [email_address]

Best Practices for Beginning Blogging

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Best Practices for Beginning Blogging