SEO & SEM Case study of Metro College of Technology

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Search Engine Optimization & Marketing Case study of Metro College of Technology From 2008 to 2013. Green Lotus has had a 100% success rate at getting client websites listed at the top of search engine results. Our internet marketing specialists have search engine optimization (SEO) techniques that work for top search engines (Google, Yahoo! & Bing).

Economia e finanças Tecnologia

Case Study:
Metro College of
Technology
Prepared by:
Bassem Ghali
VP, Client Strategy
Email: Bassem@GreenLotus.ca
Tel: 647.405.2525

Overall Traffic Analysis
0
5000
10000
15000
20000
25000
30000
35000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Chart Title
2013
2012
2011
2010
2009
2008
Overtime Visits Analysis

Overtime Top Canadian Cities Visits Analysis

Overall Online Leads Analysis 2008-2013
292
1,711
2,110
2,368
2,713
2,831
-
500
1,000
1,500
2,000
2,500
3,000
2008 2009 2010 2011 2012 2013
Online Leads
 Between 2008 and 2013 overall online visits
increased by 409%, while overall online leads
increased by 969% during the same period.

Top Organic Keywords in 2011 Compared to 2010

Top Keyword Rankings in 2011 Compared to 2010

Testimonial
“I can’t believe the increased presence of Metro
College online, now our College and even our
course/program names can be found on top of the
first page of Google. We quickly enrolled enough
students to pay off the costs of the search engine
marketing program, and the rest is profit.”
Gary Zhen, Metro College of Technology President

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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SEO & SEM Case study of Metro College of Technology

1. Case Study: Metro College of Technology Prepared by: Bassem Ghali VP, Client Strategy Email: Bassem@GreenLotus.ca Tel: 647.405.2525

2. Overall Traffic Analysis 0 5000 10000 15000 20000 25000 30000 35000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Chart Title 2013 2012 2011 2010 2009 2008 Overtime Visits Analysis

3. Overtime Top Canadian Cities Visits Analysis

4. Overall Online Leads Analysis 2008-2013 292 1,711 2,110 2,368 2,713 2,831 - 500 1,000 1,500 2,000 2,500 3,000 2008 2009 2010 2011 2012 2013 Online Leads  Between 2008 and 2013 overall online visits increased by 409%, while overall online leads increased by 969% during the same period.

5. Top Organic Keywords in 2011 Compared to 2010

6. Top Keyword Rankings in 2011 Compared to 2010

7. Top Keyword Rankings in 2011 Compared to 2010

8. Testimonial “I can’t believe the increased presence of Metro College online, now our College and even our course/program names can be found on top of the first page of Google. We quickly enrolled enough students to pay off the costs of the search engine marketing program, and the rest is profit.” Gary Zhen, Metro College of Technology President

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