BIG IDEAS by Maria Shibaeva Sr. Assistant Brand Manager at Procter & Gamble Donate & Learn Online Marketing Expo - June 2014

1. BIG IDEAS
Donate & Learn 2014

3. STRATEGY
O the human attempt to get to “desirable
ends with available means” Max
McKeown (2011)
O …so it’s really a PLAN to ACHEIVE
YOUR BUSINESS GOALS with LIMITED
RESOURCES…

4. SYSTEM OVERLOAD

5. IDEAS

6. BIG IDEAS

7. A BIG IDEA
O is true to your BUSINESS
O and is also:
O DISRUPTIVE TO THE MARKET
O HEART & MIND OPENING
O IMMEDIATELY UNDERSTOOD
O RECOGNIZABLE
O EASY TO EXECUTE

8. EXAMPLES
O 1 Global Campaign by a Big Global
Company
O 1 Volunteer-Run Digital Non-Profit
O 1 Extremely Local Campaign w/ Limited
Budget
O Chat 

9. Thank You Mom
https://www.youtube.com/watch?v=Laepoyf
mXtA&list=PL4pf1EUaXWRS5PSNexVAg-
GARki0Ynssr&index=4

10. freecycle.com
https://www.freecycle.org/

11. UTEC
https://www.youtube.com/watch?v=35yeVwi
gQcc

12. Chat 
O Anyone wants to volunteer their
project/business as an example for our
chat?

13. BIG IDEAS
Donate & Learn 2014